Francesco D'Orazio

Current

Head of Planning and Social Media at Face
Founder at Myrl LTD
Lecturer in New Media and Director of Social Media Lab at IULM University

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Past

Founder and Chief Strategist at ZZUB.it
Head of the Web Department at Eikon Strategic Consulting

Education

Università degli Studi di Roma 'La Sapienza'
University of Toronto
Università degli Studi di Roma 'La Sapienza'

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Recommended

3 people have recommended Francesco

Connections

267 connections

Industry

Online Media

Francesco D'Orazio’s Summary

I work on social media, collaborative marketing and immersive communication. My fascination with immersive media took me to the deepest meanders of virtual worlds years ago, and I’ve never looked back since!

I live multiple lives in multiple worlds and because of this digital schizophrenic syndrome I created Myrl a cross-world gaming social network bringing Virtual Worlds together on the web.

I’m also a strong believer in collaborative marketing and I’ve been involved into the word of mouth scene for a few years. In 2007 I designed and launched Zzub, the first buzz marketing social network and moved now into what I consider the next step in collaborative marketing, co-creation, bringing consumers right at the core of the brand strategy. I’m now working with Face, a London-based agency specialized in brand-consumer co-creation, to bring this vision to life in the social media space.

I’ve been a massive sf reader, gamer, music addict and immersion tourist and I’ve done my Ph.D. in New Media Studies and Sociology at the University of Rome “La Sapienza” and at the University of Toronto at The McLuhan Program in Culture and Technology. My research has been mainly focusing on the immersive and participative evolution of communication from a social, historical and marketing perspective. I usually write and lecture on this stuff and I’m currently lecturer in new media at the IULM University in Milan where I’m also co-director of the Social Media Lab. I now live in London, and blog at Makers of Universes.

Francesco D'Orazio’s Specialties:

Social Media, Co-creation, Crowdsourcing, Social Networks, Virtual Worlds, Augmented Reality, Alternate Reality Games, Social Media Marketing, Word of Mouth, Immersive Marketing

Francesco D'Orazio’s Experience

Head of Planning and Social Media

Face

(Online Media industry)

January 2009 — Present (11 months)
Founder

Myrl LTD

(Online Media industry)

January 2007 — Present (2 years 11 months)
Lecturer in New Media and Director of Social Media Lab

IULM University

(Educational Institution; Higher Education industry)

October 2006 — Present (3 years 2 months)
Founder and Chief Strategist

ZZUB.it

(Marketing and Advertising industry)

November 2006 — June 2008 (1 year 8 months)

Word of Mouth Marketing Social Network, connecting brands and consumers.

Developed concept, platform specs/design and strategy of the first buzz marketing social network. Managed development and launch creating a great deal of media interest and publicity online and in print media (Italian market).

Created and managed word of mouth campaigns generating online and offline conversations for brand like Vodafone and FON.
Head of the Web Department

Eikon Strategic Consulting

(Marketing and Advertising industry)

October 2006 — June 2008 (1 year 9 months)

Web Strategy, Social Media Marketing, Social Media Measurement, Online Reputation Management, Strategic Communication, Market Research.

Amongst other projects, developed vision, concept, strategy and positioning to bring about the first Vodafone Community and managed the production process.

Francesco D'Orazio’s Education

Università degli Studi di Roma 'La Sapienza'

Ph.D. , Immersive communication (sociology, anthropology, semiotics, marketing) , 2003 — 2007

Research title: "Immersion. The Science of the Makers of Universes"
University of Toronto

McLuhan Fellow (McLuhan Program in Culture and Technology) , media studies, mediology , 2005 — 2006
Università degli Studi di Roma 'La Sapienza'

sociology, semiotics, social psychology, marketing 1997 — 2003