
Web Strategist and Digital Project Manager, Founder at Myrl, Lecturer in New Media at IULM Uni, Columnist at L'Espresso
London, United Kingdom

Web Strategist and Digital Project Manager, Founder at Myrl, Lecturer in New Media at IULM Uni, Columnist at L'Espresso
London, United Kingdom
Francesco D'Orazio is the founder of Myrl.com a social gateway for Virtual Worlds, and ConnectingWorlds.net, a blog about online worlds, their growing integration with the web and the coming 3D Web. As a digital strategy consultant he works on social media and buzz marketing, immersive communication and virtual worlds. In 2007 he launched ZZUB, the first word of mouth marketing social network.
He holds a Ph.D. in New Media Studies and Sociology. His research has been mainly focusing on immersive communication from a social, historical and marketing perspective. He writes and lectures on immersive communication, social media, media-art, virtual worlds and word of mouth marketing. He is currently lecturer in new media at the IULM University in Milan where has recently launched the Social Media Lab and the Minibar Italy. He is Senior Fellow at The McLuhan Centre for Culture and Technology, University of Toronto and lives in London where he runs the Virtual Worlds Meet Up.
Social Media, Social Networks, Virtual Worlds, Social Media Marketing, Word of Mouth Marketing, Immersive Marketing
(Online Media industry)
January 2007 — Present (2 years)
(Educational Institution; 51-200 employees; Higher Education industry)
October 2006 — Present (2 years 3 months)
(Marketing and Advertising industry)
November 2006 — June 2008 (1 year 8 months)
buzz marketing, word of mouth marketing, social networking, online pr, social media marketing
(Marketing and Advertising industry)
October 2006 — June 2008 (1 year 9 months)
Web Strategy, Social Media Marketing, Social Media Measurement, Online Reputation Management, Strategic Communication, Market Research.
Ph.D., Immersive communication (sociology, anthropology, semiotics, marketing), 2003 — 2007
Research title: "Immersion. The Science of the Makers of Universes"
McLuhan Fellow (McLuhan Program in Culture and Technology), media studies, mediology, 2005 — 2006
sociology, semiotics, social psychology, marketing 1997 — 2003
Mcluhan, Association of Virtual Worlds