Entertainment, Advertising and Media professional
San Francisco Bay Area
- Current
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- President at Abydos: The Director's Theater
- Owner at Diana Films (Sole Proprietorship)
- Board Member at Swan's Reach
- Development Consultant at Story, Script & Project Development Consultant
- Past
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- programming director at artsfestsf.org
- Senior Producer at www.conversegallery.com
- Senior Producer at Butler, Shine, Stern & partners
- director at theater & film projects (Self-employed)
- Producer at the Bravo Group
- Production Supervisor at Smoking Car Productions
- Education
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- University of California, Berkeley - Walter A. Haas School of Business
- University of Colorado at Boulder
- New York University
- Harvard University
- Aspen Writer's Conference
- Professional Children's School
- Riverdale Country School
- Recommended
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10 people have recommended Francesca - Connections
-
500+
connections
- Industry
- Entertainment
- Websites
Francesca Prada’s Summary
I'm driven to create fully immersive entertainment experiences offered through digital, cinematic and theatrical means.
I'm interested in continuing to serve as a creative catalyst and bringing out the best performances in all members of a team, as well as in finding the best available resources for ventures involved in creating film, television, advertising and hybrid forms of entertainment, marketing and media.
Innovation, piloting new methods and mentoring seem to be my strong suit along with a global perspective.
Francesca Prada’s Specialties:
Creativity. Diplomacy. Team Building. Mentoring. Strategic insight of creative overview, messaging, story development & structure, marketability, packaging & production operations. Knack for identifying, recruiting & developing talent in film & art, as well as for identifying trends. Business Affairs orientation & skills.
Multi-lingual communication skills – written and oral. Integrated Branding Campaigns, User Generated Content, Curatorial skills. Advocate for independent artists of al kinds.
Francesca Prada’s Experience
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President
Abydos: The Director's Theater
(Non-Profit; 11-50 employees; Entertainment industry)
August 2001 — Present (8 years)
ABYDOS/The Directors Theater was founded to extend the range of directorial expression and to further the public’s understanding and appreciation of the director’s role in creating live theater and related media arts.
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Owner
Diana Films (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Motion Pictures and Film industry)
January 1996 — Present (13 years 7 months)
Diana Films, a company intending to mentor, train and develop women producers, directors, writers, and technicians.
Francesca Prada, founder.
Prada has worked with and for the following Companies and Clients
Goodwill Games
Jaguar
Conversegallery.com
Spriteremix.com
Corporation for Public Broadcasting
Independent Television Video Service
Latino Public Broadcasting
National Endowment for the Arts
American Film Institute
Butler, Shine & Stern & Partners
The Bravo Group (Y & R)
The Loomis Group
Beyond Pix Studios
Paramount Pictures
Sony Pictures
Columbia
BBC
The Legacy Foundation
Baby Tomata Productions
Queen Maeve Productions
Square Soft
Sega Soft -
Board Member
Swan's Reach
(Entertainment industry)
1994 — Present (15 years)
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Development Consultant
Story, Script & Project Development Consultant
(Entertainment industry)
1992 — Present (17 years)
Work with digital ventures, filmmakers, screenwriters, playwrights and poets.
Programming, Content Strategy and Relationship Strategy
Story & Editorial consulting
Audience/marketing sourcing
Resource identification Funding/Content Partners/Alliances -
programming director
artsfestsf.org
(Non-Profit; 11-50 employees; Entertainment industry)
2005 — 2006 (1 year)
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Senior Producer
www.conversegallery.com
(Privately Held; 51-200 employees; Motion Pictures and Film industry)
2004 — 2005 (1 year)
Senior team member on a ground breaking initiative called Brand Democracy for Converse. Duties: content acquisition for branded content, project management, licensing, agency side film & art facilitation (production advisor) and social marketing. Quickly established a system for identifying, contacting and commissioning high visibility filmmakers, artists and ambassadors; created and maintained a solid framework for the entire process of film & art solicitation, relationship management, outreach-content acquisition, relationship management and event strategy. Supervising the logistics such as legal, clearance, database creation, population and production. The net result of this campaign has seen a 300% increase in sales for converse as well as generating a tremendous amount of goodwill and visibility for the artists and the consumer communities that love their work.
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Senior Producer
Butler, Shine, Stern & partners
(Privately Held; 51-200 employees; Marketing and Advertising industry)
2004 — 2005 (1 year)
Senior Producer,for Converse, pinch hitter as an Art buyer for Sprite.com, Sprite Remix.com. Brainstormer, creative catalyst and active contributor to the bottom line.
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director
theater & film projects (Self-employed)
(Self-Employed; Myself Only; Performing Arts industry)
1992 — June 2005 (13 years)
Dhaia Tribe.Org May 2001 to October 2003
Job Title: Director in residence 01-03.
Adapted & directed poetry for performance
Dhaiatribe was commissioned as a multimedia verse play project funded by W.A. Gerbode, Zelerbach and William & Flora Hewlett foundations
Link: http://www.futbal.org/dhaiatribe/outsider.html
Other Projects:
Italian, Queer, Dangerous (play) TA Mecca @National Queer Arts Festival, SF, CA
La Madonna Nera (play) TA Mecca @Sims Center for the Arts, SF, CA
The Aching in God's Heart (play) TA Mecca @Sims Center for the Arts, SF, CA
Politically Correct (16mm) Clarendon Productions. SF, CA
Honorable Mention Columbus Int'l Film, US Film Festival, Worldfest Houston. -
Producer
the Bravo Group
(Public Company; 201-500 employees; Marketing and Advertising industry)
1997 — 2000 (3 years)
Produced ad campaigns for radio and television for the Hispanic & General Market, national and international clients.
Reported directly to the General Manager and Creative Directors
Managed the vendor-agency relationship and facilitated the client-agency relationship
Ensured production & editorial companies contracted were on target in terms of budget, time, and creative strategy
Produced original campaigns as well as translations and trans-adaptations.
Supervised & Directed talent and editorial when needed. -
Production Supervisor
Smoking Car Productions
(Privately Held; 11-50 employees; Computer Games industry)
1993 — 1996 (3 years)
Staffed, managed an animated & live action award-winning CD-ROM Game (Publisher: Broderbund)
Reported directly to the Executive Producer, Director & producer.
Managed a staff of 12 department heads
Oversaw cast & crew of 60
This game was unbelievably gorgeous, truly a hand crafted work of art. Jordan Mechner was the director & co-writer on this project along with Tomi Pierce, his last game series Prince of Persia was highly successful. The project was held together by Mark Netter in the dual role of producer and project guru, the systems he established for organizing all the media & coding taught me a great deal about process & project management.
Francesca Prada’s Education
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University of California, Berkeley - Walter A. Haas School of Business
Marketing 2004 — 2004
- Activities and Societies:
- Course work in the Business and Marketing of Film, market analysis & strategy, financial overview, deal structures. Researching and presenting case studies for film companies and film projects within the studio system as well as independent film.
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University of Colorado at Boulder
BA , English, Creative Writing, Fine Art, Theater , 1985 — 1990
Participated with guerilla art group known as the Thing Gang, we helped The Phantom Sculptor place his whimsical sculptures all over Boulder in '86, '87 & '88.
Trivia: two of my anti-apartheid sculptures were stolen and vandalized. One was run over by a very large truck in the art department parking lot. The other was stolen by a fraternity and heaven only knows what those boys did to it.- Activities and Societies:
- Art Editor Walkabout Lit. Mag '87-'89
Dean's List '87
Camera Operator Mile Hi TV '89-'90
Poet & Performer Local Clubs '87-'90
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New York University
Writing 1984 — 1985
- Activities and Societies:
- Course work in fiction, poetry and libretto writing
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Harvard University
Certificate , Psychology , 1983 — 1985
- Activities and Societies:
- Studied Neuro Lingustic Programming though the Mass. Institute for NLP. This program was offered by the Extension program. I was the youngest student in the class and attending while also completing my high school education in NYC.
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Aspen Writer's Conference
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Professional Children's School
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Riverdale Country School
Additional Information
Francesca Prada’s Websites:
Francesca Prada’s Interests:
film festivals, theater, writing, photography, painting, teaching, spending time with people smarter than me, spending time with people wiser than me. Cross Country Skiing, Horseback Riding, Sailing, travel.
Francesca Prada’s Groups:
BAVC.org, BAWIFT, frameline.org, nywift & nalip, ASIFA, MVFF, Film Arts Foundation, otf
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Advertising Professional -
MovieProfs :: professionals working in the Movie Business:: -
Digital Media: Video Content Distribution Experts -
ThoseInFilm (Motion Pictures & Film Industry) -
Animation, Media & Entertainment -
Filmmakers -
Latin-American Recruiters & HeadHunters -
Film TV Professionals -
Radio & Television Professionals Network -
Media Professionals Worldwide -
Bay Area Women in Film & Media -
Latino Producers Group -
Producers Network -
Association of Hispanic Advertising Agencies (AHAA) -
IFN Film -
AdWomen -
Green Producer's Forum -
Latinos in Social Media -
Social Entertainment Professionals
Francesca Prada’s Honors:
Converse Gallery "Brand Democracy"
Addy & One Show: "silver" best integrated mktg campaign
Effie "bronze"
DhaiaTribe: The Outsider
Airspace grant Sims Ctr for the Arts, Apature, Int'l Trans/Genre Conf Santa Cruz
Every Child is Born a Poet: the life and work of Piri Thomas
1 of 4 films representing the US @ INPUT Barcelona
Opera Prima LA Latino FF
Distinguised Doc. Nominated IDA
Finalist Silver Wolf @ IDFA
Newark Black FF, Paul Robeson Award
Hon. Mention Urbanworld FF
Selection of over 30 int'l festivals, Aired US & Int'l TV
Traveling Companion
Winner Exec Director Award - Newport Beach Int'l Film Fest
Winner Audience Award: Palm Springs Shorts Film Festival, Cinefable-Paris, Santa Barbara GLBT FF. Screened @ 25 int'l film festivals
Here Dies Another Day
Winner 2nd Jury Prize Palm Springs Short FF, Best Adaptation Worldfest/Charleston, Best of the Fest Rhode Island FF
Official Selection of over 23 int'l film festivals
Francesca Prada’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
