Francesca Gugliucci

Current

Teacher of School of Communication at IULM University
Search Engine Manager (SEA - SEO) at NetBooster Agency Italy

Past

Search Engine Advertising Manager at Netbooster Agency Italy
Blogger, Editor and Trend Hunter at NinjaMarketing.it
Editor at OneMarketing.it at HTML.it

Editor at OneItVideo.it at Html.it
Editor for MyLifeblog Project at Lycos
Internet Media Planner at Advance
Assistant Media Planner at Advance
Project Work at RAI - Radiotelevisione Italiana
Sperimental Degree Thesis at Poste Italiane

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Education

Google Adwords Qualified Professional
Master at Business School AteneoImpresa
Master at Master Executive

Università degli Studi di Roma 'La Sapienza'

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1 more...

Connections

166 connections

Industry

Marketing and Advertising

Websites

Francesca Gugliucci’s Summary

My passion for web, new technologies, computers, social trends
make me able to keep an open mind to catch changes, news, evolution of technologies, internet and new social web trends. I’m also opinion leader among my peers.

Excellent knowledge of advertising and web marketing area in several Industries (Retail, Entertainment, Telco, Finance, Travel, Insurance, E-commerce…)

Advanced knowledge of Search Engines.
I’m in charge of Search Engine Advertising an Search Engine Optimization as Supervisor for Search Engine NetBooster Italy Vertical Division.
I'm responsible of Italian team of SEA and SEO specialists, I directly manage keyword advertising campaigns of the most important clients (American Express, Genialloyd, Microsoft, Fiditalia, NeoMobile, Teleunit…) and I supervise all search engine marketing campaigns (De Agostini, Hachette-Fascioli, Ibaboo, DominaVacanze, Corsicaferries, Gigastore Robe di Kappa, La Redoute, GeoPhonia, Mondo di Opinione, F-Secure…) managed by my team, and all search engine optimization projects.
During my career I took part in several Agency Challenge, winning the most important budget to manage.

I had gained experience in all online marketing activities: display and email marketing campaigns, affiliation programs and performance based marketing, online partnership.
Excellent knowledge of Main advertising and marketing platform such as AdWords, Panama – Yhaoo! SM, TradeDoubler, Zanox, Altas…

I also gained experience as Editor - Trend Hunter and Web Marketing Specialist for NinjaMarketing, Html.it Blog (OneMarketing, OneItVideo), and others important Blogs (ImLog e MarketingRoutes).

Excellent media and communication skills, communication strategy, Web Usability and Analytics. Fairly good knowledge of Html Language.

Excellent abilities of team management, team building, training, problem solving, work under pressions and on complex projects at the same time.

Francesca Gugliucci’s Specialties:

Keyword Advertising (forecast, setting, optimization)
Search Engine Optimization
Seo Technical Analysis / Audit
Seo Semantic Analysis / Audit
Training
Mobile Search
Roi Analysis and Evaluation
Web Usabilty
Web Analytics
Performance Marketing
Facebook Campaigns
Social Community and not conventional Marketing
Benchmarking and competitors analysis
Identification of future web and search engine trends

Francesca Gugliucci’s Experience

Teacher of School of Communication

IULM University

(Educational Institution; Higher Education industry)

April 2009 — Present (4 months)

Social Media Marketing & Web Communication.
Keyword Advertising and Case Studies.
Search Engine Manager (SEA - SEO)

NetBooster Agency Italy

(Marketing and Advertising industry)

February 2009 — Present (6 months)

Expert Consultant and Trainer on Search Engine Advertising and Search Engine Optimization.

Supervisor, Coordination, work organizer of assistant and specialists in keywords advertising and search engine optimization.

Skilled on Performance Objectives.
Search Engine Advertising Manager

Netbooster Agency Italy

(Public Company; ALNBT; Online Media industry)

October 2007 — February 2009 (1 year 5 months)

Supervisor, Coordination, work organizer of Assistant and keywords advertising specialists.
Expert Consultant and Trainer on Search Engine Advertising, Skilled on Performance Objectives.
Blogger, Editor and Trend Hunter

NinjaMarketing.it

(Marketing and Advertising industry)

June 2006 — December 2008 (2 years 7 months)

Editor about Not Conventional Marketing Topics:
Viral Marketing, Buzz Marketing, Tribal Marketing, Permission Marketing, Ambient Marketing, Guerrilla Marketing, Digital Art, Mobile 2.0, Experiential Marketing, Virtual Reality, World of Mouth Marketing, Social Network, Web 2.0, User Generated Content, Alternative Communication, Blogs, Non-Conventional Advertising, Non-Conventional Events, Product Placement, Videogames, Book Reviews.
Editor at OneMarketing.it

HTML.it

(Privately Held; Online Media industry)

March 2007 — July 2008 (1 year 5 months)

Editor about Web Marketing Topics:
Search Engine Marketing, Search Engine Optimization, Email Marketing, Affiliation Marketing, Display Marketing, Usability e Marketing 2.0, Web 2.0
Editor at OneItVideo.it

Html.it

(Privately Held; Online Media industry)

June 2007 — June 2008 (1 year 1 month)

Editor about Video Advertising Topics:
Cool, Stuff and Viral Video
Editor for MyLifeblog Project

Lycos

(Public Company; TRLY; Internet industry)

May 2008 — May 2008 (1 month)

Cooperated as Editor, with a new UGC contest, a new project by Lycos: MyLifeblog.
Objective: To test the potentiality of a Blog of a short time-life (10 days) but with a strong aim
Internet Media Planner

Advance

(Privately Held; Marketing and Advertising industry)

October 2006 — September 2007 (1 year)

Responsible of web marketing campaigns, managing contacts with all main media suppliers. I have started the first Italian campaign on Panama, the new Yahoo! SM Platform.
My Job:

- Web Marketing plans
- Forecasting
- Negotiating
- Analyzing competitive market
- Keyword advertising
- Mobile Marketing
- Direct mailing campaigns
- Banner & Display campaigns
- Affiliations Programs
- Web 2.0 and Second Life Campaigns
- Web Usabilty
Assistant Media Planner

Advance

(Privately Held; Marketing and Advertising industry)

April 2006 — September 2006 (6 months)

Assistance and Support of Digital Planner Team:
- Reporting
- Trafficking
- Monitoring
- Creating keyword list and copies refresh
- Estimate Traffic & Cost on Search Engines
- Editor of ADVance Blog
Project Work

RAI - Radiotelevisione Italiana

(Public Company; Broadcast Media industry)

March 2006 — April 2006 (2 months)

Winner of Project Work for Rai - Radiotelevisione Italiana during the post degree qualification of Master in web and new media marketing by the intermediation role of NinjaMarketing.
Sperimental Degree Thesis

Poste Italiane

(Public Company; Information Technology and Services industry)

July 2004 — July 2005 (1 year 1 month)

"Comparing the corporate cultures in PosteItaliane SPA"

Francesca Gugliucci’s Education

Google Adwords Qualified Professional

Google Adwords Professional 2006 — 2006

Activities and Societies:

Google AdWords Official Certification to manage keywords advertising campaigns .
Master at Business School AteneoImpresa

Web Communication and New Media Marketing 2005 — 2006
Master at Master Executive

Master in Human Resource Management 2005 — 2005
Università degli Studi di Roma 'La Sapienza'

1997 — 2005