Francesca Fedeli

Current

• Head of Communication and Public Affairs at American Express Services Limited

Past

• Group Brand Manager at Nestlè
• Brand Manager at Nestlè
• Product Manager at Nestlè

• Junior Product Manager at Barilla
• Project Consultant at Tecnoalimenti, San Paolo IMI
• Free lance Journalist at various Editors

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Education

• Università degli Studi di Torino
• SDA Bocconi
• Università di Bologna

• Universidad de Córdoba
• Washington State University - College of Business and Economics
• Various Training Courses

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3 more...

Recommended

26 people have recommended Francesca

Connections

500+ connections

Industry

Financial Services

Websites

• My Company

Francesca Fedeli’s Summary

I'm a marketing & communication professional with experiences in highly competitive corporate environments, from FMCG to Premium Financial Services: my career mission is to serve as a Brand Champion, quickly assimilating competitive, consumer/trade trends and opportunities to help brands finding and communicate their strategic voice. I’ve been able to deliver outstanding business results, thanks to leadership and coaching skills. I'm always curious, highly committed, energetic, out-of-the-box thinker, networking-passionate and work best in fast-paced environments.

Francesca Fedeli’s Specialties:

Brand and Product Marketing Management
Conventional & Non-Conventional Marketing
360 Communication (online/offline advertising - media planning)
CRM (early engagement, retention, cross-selling strategies)
New Acquisition channels
Project Management
FMCG, Financial Services, Premium Brands

Francesca Fedeli’s Experience

• Head of Communication and Public Affairs

  American Express Services Limited

  (Financial Services industry)

  April 2006 — Present (3 years 4 months)

  April 2006 - August 2007: Marketing Manager for Corporate Cards
  Since September 2007: Head of Communication and New Acquisition Channels
  Since February 2008: Head of Communication and CRM
  Since January 2009: Head of Brand/Product Communication and Public Affairs

• Group Brand Manager

  Nestlè

  (Public Company; 1001-5000 employees; Food Production industry)

  2000 — 2006 (6 years)

  Babyfood in jars (weaning products) business management

• Brand Manager

  Nestlè

  (Public Company; Food Production industry)

  2001 — 2002 (1 year)

  Brand Manager in Food products BU, Brands: Maggi, Buitoni

• Product Manager

  Nestlè

  (Public Company; Food Production industry)

  2000 — 2001 (1 year)

  Product Manager in Food products BU, Brands: Sasso, Louit Freres

• Junior Product Manager

  Barilla

  (Food Production industry)

  2000 — 2000 (less than a year)

  BDM/Junior Product Manager at Barilla; working in the Foodservice Business Development Unit, on a Strategical Marketing project concerning how to develop a new B2B platform. Market Research on The Italian Restaurants in Germany (Berlin).

• Project Consultant

  Tecnoalimenti, San Paolo IMI

  (Financial Services industry)

  1999 — 1999 (less than a year)

  Research Project Manager and Technical Consultant at Tecnoalimenti S.c.p.A. (IMI- San Paolo Group), a food consultancy company in Milan.
  Main Customers: Yomo - Parmalat - Indena

• Free lance Journalist

  various Editors

  (Online Media industry)

  1996 — 1999 (3 years)

  Free-lance journalist at International Food, La cucina Italiana, Il Corriere Adriatico, Il Resto del Carlino.
  Contribution to the Internet site contents (column about cooking related books): http:// www.mangiarebene.net/.

Francesca Fedeli’s Education

• Università degli Studi di Torino

  Master , Management, marketing e produzione per la televisione e nuovi media , 2005 — 2006

  Activities and Societies:

  Scholarship winner sponsored by NextMediaLab.

• SDA Bocconi

  Master , Intl Marketing and Trade , 1999 — 2000

• Università di Bologna

  Agraria , Agribusiness , 1990 — 1998

• Universidad de Córdoba

  Ingenieros agronomos , 1996 — 1997

  Activities and Societies:

  Erasmus exchange programme

• Washington State University - College of Business and Economics

  Agribusiness , 1995 — 1996

  Activities and Societies:

  1-year university exchange programme

• Various Training Courses

  Activities and Societies:

  Training Courses: Marketing aesthetics (Mercuri International); CRM and Direct Marketing (Ogilvy); Kamstrat Business Game (Nestlè Training Center); Creativity to innovate(Nestlè Training Center);English intensive course (Nestlè Training Center); International Marketing and Sales (Nestlè Training Center, Rashleigh, U.K.); Advanced Mktg and Sales (Rive Reine training center, Vevey, CH); Nutrition Global Seminar (Rive Reine training center, Vevey, CH); Accademia Leadership (Studio Ambrosetti)

Additional Information

Francesca Fedeli’s Websites:

• My Company

Francesca Fedeli’s Interests:

reading american contemporary literature, sociology, theater, movie world, professional and personal networking, travelling, my-personal-way-of-cooking, running, writing, playing chess

Francesca Fedeli’s Groups:

Since 2000: SERVAS member (an international, non-governmental organization, based on understanding, tolerance and world peace; an organization of hosts and travellers based on volunteer work).

Since 1995: IAAS member (International Association of Agricultural Students), with a supporting role in the Italian Committee.

IAAS main experiences:

-Training course “Volunteers for the International Cooperation” organized by IAAS and Vetermòn Association, Cordoba-Spain (scholarship winner).

-Practical work as a counselor-teacher in a Chilean Agrarian college, in the vicinity of Santiago de Chile.

-Participation in the seminar: "Cash crops and agricultural dynamics", Lomè, Togo, Africa.

•    Business Club 2.0 Milan-IN
•    Linked:HR (#1 Human Resources Group)
•    Made in Italy & Luxury Goods (Italian Managers only)
•    Facebook.com
•    UniBO Alumni
•    Marketing Executives Group
•    Luxury & Lifestyle Professionals
•    Shopper Insights & Marketing Professionals
•    International Advertising Association
•    Recruiting Professionals Network
•    MILAN EXPO COMMITTEE
•    Sports Marketing and PR Pros
•    eMarketing Association Network
•    TopLinked.com (Open Networkers)
•    TalentBar: HR and Recruiter Network
•    ThoseinMedia
•    Top 100 Luxury Goods Managers
•    The Recruitment Network
•    Washington State University Alumni
•    ASMALLWORLD.net
•    Friends of Japan / Nippon no Yuujin
•    GroupLinked.com
•    Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals
•    Girl Geek Dinner Italia
•    International Association of Business Communicators (IABC)
•    Best Practice Exchange
•    AMEX Alumni Link
•    Online Marketing Network
•    Payment Card Industry Network
•    American Express Network
•    Licensing, Merchandising & Brand Management
•    Club Amex
•    Luxury Recruit for Luxury & Lifestyle Professionals
•    Media Professionals Worldwide
•    Consumer Insights Interest Group
•    AMERICAN EXPRESS EMPLOYEES
•    LION500.com (Open Networkers)
•    Marketing & Communication Network
•    FMCG Global:Consumer Goods Innovators & Specialists
•    Nestle Alumni Worldwide
•    Italian Marketing Managers
•    Fashion and Retail Professionals
•    italian coaching group
•    Barilla Alumni Network
•    Infinity 8 Talents, the Luxury Recruitment company
•    Travelling to Makira Island
•    Sales Community
•    Star:Candidate for Hire

Francesca Fedeli’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch