Robert Bowling

Robert Bowling

Creative Strategist at Infinity Ward (Activision)

Greater Los Angeles Area

Current
Past
  • Co-Founder / Editor In Chief at Substream Magazine
  • CEO at FourzerotwoMEDIA
Connections
395 connections
Industry
Public Relations and Communications
Websites

Robert Bowling’s Summary

Creative Strategist for Infinity Ward, directly responsible for the release strategy of Call of Duty: Modern Warfare 2; the "largest entertainment launch of all time" (as reported by Variety) with a first day US + UK sales total of $310 Million dollars (4.7 Million copies) and a Metacritic average of 95 ("Universal Acclaim") with eleven perfect scores.

Previously handled the 2007 Game of the Year, Call of Duty 4: Modern Warfare (14 Million YTD copies sold).

Prior to Infinity Ward, I acted as CEO of FourzerotwoMEDIA, and Editor in Chief of the music and entertainment magazine Substream Music Press. Robert comes from an 8 year entertainment background within the print, music, and interactive media industry.

Robert Bowling’s Specialties:

Brand identity development; global brand campaign development and implementation; brand measurement; consumer insights; product innovation


Robert Bowling’s Experience

  • Creative Strategist

    Infinity Ward

    (Public Company; ATVI; Computer Games industry)

    April 2006Present (3 years 8 months)

    Creative Strategist for Infinity Ward, directly responsible for the release strategy of Call of Duty: Modern Warfare 2; the "largest entertainment launch of all time" (as reported by Variety) with a first day US + UK sales total of $310 Million dollars (4.7 Million copies) and a Metacritic average of 95 ("Universal Acclaim") with eleven perfect scores.

    Previously handled the 2007 Game of the Year, Call of Duty 4: Modern Warfare (14 Million YTD copies sold).

  • Co-Founder / Editor In Chief

    Substream Magazine

    (Privately Held; 11-50 employees; Publishing industry)

    January 2006January 2007 (1 year 1 month)

    Co-founder and Editor in Chief of Substream Magazine aka Substream Music Press, overseeing and coordinating all editorial, art, and production operations for this nationally distributed full-color, full-size, music entertainment oriented print magazine.

  • CEO

    FourzerotwoMEDIA

    (Privately Held; 51-200 employees; Public Relations and Communications industry)

    January 2000April 2006 (6 years 4 months)

    Founder / CEO of this Public Relations and Grassroots Marketing firm handling high-profile clients within the music, interactive, print, fashion, and entertainment oriented fields. Acting as creative and management lead on hundreds of New Media, Print, and grassroots marketing efforts to improve overall brand image or introduce new brands and IPs into heavily competitive consumer environments.


Additional Information

Robert Bowling’s Websites:

Robert Bowling’s Honors:

Xbox.com - Best Blogger of E3 (2006)
MSN.com - Best Blogger (2006)
Xbox Live - Xbox Ambassador
XNA Gamefest - Speaker (Highest Rated Panel)
# 1 Most Popular Xbox Live Gamertag (2007)
SXSW Interactive - Speaker (2008)


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