Creative Strategist at Infinity Ward (Activision)
Greater Los Angeles Area
- Current
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- Creative Strategist at Infinity Ward
- Past
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- Co-Founder / Editor In Chief at Substream Magazine
- CEO at FourzerotwoMEDIA
- Recommended
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12 people have recommended Robert - Connections
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395
connections
- Industry
- Public Relations and Communications
- Websites
Robert Bowling’s Summary
Creative Strategist for Infinity Ward, directly responsible for the release strategy of Call of Duty: Modern Warfare 2; the "largest entertainment launch of all time" (as reported by Variety) with a first day US + UK sales total of $310 Million dollars (4.7 Million copies) and a Metacritic average of 95 ("Universal Acclaim") with eleven perfect scores.
Previously handled the 2007 Game of the Year, Call of Duty 4: Modern Warfare (14 Million YTD copies sold).
Prior to Infinity Ward, I acted as CEO of FourzerotwoMEDIA, and Editor in Chief of the music and entertainment magazine Substream Music Press. Robert comes from an 8 year entertainment background within the print, music, and interactive media industry.
Robert Bowling’s Specialties:
Brand identity development; global brand campaign development and implementation; brand measurement; consumer insights; product innovation
Robert Bowling’s Experience
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Creative Strategist
Infinity Ward
(Public Company; ATVI; Computer Games industry)
April 2006 — Present (3 years 8 months)
Creative Strategist for Infinity Ward, directly responsible for the release strategy of Call of Duty: Modern Warfare 2; the "largest entertainment launch of all time" (as reported by Variety) with a first day US + UK sales total of $310 Million dollars (4.7 Million copies) and a Metacritic average of 95 ("Universal Acclaim") with eleven perfect scores.
Previously handled the 2007 Game of the Year, Call of Duty 4: Modern Warfare (14 Million YTD copies sold). -
Co-Founder / Editor In Chief
Substream Magazine
(Privately Held; 11-50 employees; Publishing industry)
January 2006 — January 2007 (1 year 1 month)
Co-founder and Editor in Chief of Substream Magazine aka Substream Music Press, overseeing and coordinating all editorial, art, and production operations for this nationally distributed full-color, full-size, music entertainment oriented print magazine.
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CEO
FourzerotwoMEDIA
(Privately Held; 51-200 employees; Public Relations and Communications industry)
January 2000 — April 2006 (6 years 4 months)
Founder / CEO of this Public Relations and Grassroots Marketing firm handling high-profile clients within the music, interactive, print, fashion, and entertainment oriented fields. Acting as creative and management lead on hundreds of New Media, Print, and grassroots marketing efforts to improve overall brand image or introduce new brands and IPs into heavily competitive consumer environments.
Additional Information
Robert Bowling’s Websites:
Robert Bowling’s Honors:
Xbox.com - Best Blogger of E3 (2006)
MSN.com - Best Blogger (2006)
Xbox Live - Xbox Ambassador
XNA Gamefest - Speaker (Highest Rated Panel)
# 1 Most Popular Xbox Live Gamertag (2007)
SXSW Interactive - Speaker (2008)
