Forrest Wright

Current

• Marketing Communications Consultant at Page 90, Inc.

Past

• Marketing Consultant at Clay's La Jolla
• Market Research Analyst / Sales Presentation at Motorola
• Associate Producer at TBA Global Events

• Director of Production, Associate Producer at International Film Group
• Production Supervisor & Coordinator at Time-Warner (Warner Bros., HBO & New Line)

see less...

2 more...

Education

• University of California, San Diego - The Rady School of Management
• University of California, Los Angeles

Recommended

4 people have recommended Forrest

Connections

231 connections

Industry

Marketing and Advertising

Forrest Wright’s Summary

The newest challenges in marketing are the most interesting: how to differentiate yourself amid the on-line clutter, use video to tell your story, create rewarding consumer experiences, and speak with an authentic voice.

Executive with experience in international project management, entertainment production and marketing communications and strategy. Rare ability to bridge the communication divide between the creative agenda and the business mindset. Especially interested in helping companies expand their portfolio of marketing communications through experiential marketing, strategic partnership and the integration of video and new media.

Forrest Wright’s Specialties:

market research synthesis, film production, international project management, business and creative writing, presentation develoment and coaching

Forrest Wright’s Experience

• Marketing Consultant

  Clay's La Jolla

  (Privately Held; 11-50 employees; Food & Beverages industry)

  September 2006 — December 2006 (4 months)

  Created marketing strategy for a new upscale restaurant in La Jolla. Clarified their target market, define their competitive set, and articulated their POV. Provided specific and actionable plans to improve their marketing communciations. Moved them from the mindset of a service provider to an experience provider.

• Market Research Analyst / Sales Presentation

  Motorola

  (Public Company; 10,001 or more employees; MOT; Consumer Electronics industry)

  June 2006 — September 2006 (4 months)

  Market Research and Analysis for the Digital Video team of the Connected Home Solutions business unit.
  Articulated and projected market demand for bandwidth in U.S. households by synthesizing a large body of disparate research, finding patterns and connections, and creating a sound and plausible forecast. Translated these findings into a strategic argument that Motorola used to influence telecommunications corporations in their decision to invest in Motorola hardware and software solutions. Designed a sales presentation for Motorola to advance this argument, updating their traditional corporate format with a more crisp and engaging look to better capture client attention and convey information.

• Associate Producer

  TBA Global Events

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  December 2003 — September 2005 (1 year 10 months)

  Coordinated B2B and consumer marketing initiatives for clients including Bristol-Myers Squibb, SAP and Intel. Transformed prior dissatisfaction among a dozen non-profits participating in a nationwide marketing initiative into enthusiasm and loyalty by discovering and addressing their core issues and needs. This led to 100% retention of marketing partners with new partners wanting to join the cause. Produced Intel's promotional video for the Consumer Electronics Show within a three-week deadline.

• Director of Production, Associate Producer

  International Film Group

  (Privately Held; 51-200 employees; Entertainment industry)

  October 1999 — October 2002 (3 years 1 month)

  Guided the fledgling entertainmnet division of an investment company to profitability by fostering commercially-viable projects, twice assuming leadership for troubled productions. Actively managed the marketing of three feature films, from print advertising to international film markets, all of which sold to major distributors including Miramax and AMC (budgets avg. 1.5M, sold for avg. 2.5M). Navigated cross-cultural labor, legal and regulatory obstacles to produce an American film in mainland China, garnering a 50% savings from domestic budget estimates.

• Production Supervisor & Coordinator

  Time-Warner (Warner Bros., HBO & New Line)

  (Public Company; 10,001 or more employees; TWX; Entertainment industry)

  October 1993 — December 1998 (5 years 3 months)

  Managed the logistics and operations for large-scale, studio film productions in both domestic and international locations including the United Kingdom, Thailand, Puerto Rico and Jordan. Coordinated with international government officials to successfully move tons of equipment and hundreds of personnel between five continents on budget and on schedule. Designed a mobile office management system that I implemented in remote and difficult locations including a blim hangar, a remote northwest island and an abandoned Thai rice mill.

Forrest Wright’s Education

• University of California, San Diego - The Rady School of Management

  MBA , Marketing , 2005 — 2007

  Completed two independent studies, creating go-to-market strategy for a Web 2.0 start-up and a restaurant in La Jolla

  Activities and Societies:

  Pioneering member of the first full-time MBA class and CMO of the Rady Student Board, creator of the Rady MBAuction, co-authored Net Impact Technology Report for the UCSD Sustainability Initiative, teaching assistant for Marketing

• University of California, Los Angeles

  B.A. , Communications

  Phi Beta Kappa, Cum Laude with Honors

  Activities and Societies:

  Alpha Tau Omega fraternity

Additional Information

Forrest Wright’s Interests:

film festivals, new media marketing, travel journalism and photography, independent film production & consulting, trail running, creative writing, trail running, gardening

Forrest Wright’s Groups:

iMarketer, LifeTech, MIT Enterprise Forum

•    UCSD Alumni
•    Alpha Tau Omega National Fraternity
•    Rady School of Management, UC San Diego
•    Entertainment Industry

Forrest Wright’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch