Forrest Dorsett

Business Development Professional

Greater Los Angeles Area

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Forrest Dorsett's Overview

  • Freelance at Product Marketing Consultant
  • Director of New Business Development at Cass Creative & Media
  • AE - Advertising at Belo
  • Events Manager at Los Angeles Times
  • Partner - VP of Sales & Marketing at Captivator Inc.

368 connections

Forrest Dorsett's Experience


Product Marketing Consultant

February 2014Present (9 months)

Provide marketing and brand management on a contract basis with expertise in market-entry strategies for consumer product start-ups.

• Services include:
- Logo Design & Development
- Product Design & Procurement
- Marketing Strategy & Planning
- Business Development
- Public Relations

Regional Account Manager

Cogent Communications

Public Company; 501-1000 employees; CCOI; Telecommunications industry

July 2013January 2014 (7 months)

Sole Proprietorship; Myself Only; Marketing and Advertising industry

April 2009June 2013 (4 years 3 months) Pasadena, CA

Dorsett Sports Marketing provided professional athletes, sports broadcasters, and coaches the necessary tools needed to build brand identity in order to maximize marketability and lucrative business opportunities.

• Services included: brand management, public relations, marketing, post-career consulting

Notable Achievements:
- Negotiated regional voice-over production contract against Raycom Media. Client awarded official voice-over artist of the 2011 ACC Men’s Basketball Tournament Wrap-up Show
- Developed personal rebranding campaign; resulted in multi-year contract extension against Fox Sports
- Secured Master of Ceremonies talent for 11th annual "2010 Principal Shadow Day Luncheon" presented by Target Corporation & Atlanta Partners for Education

client portfolio & work samples | available upon request

Managing Partner

Fred Hickman Communications

20102011 (1 year) Pasadena, CA - Atlanta, GA

Fred Hickman Communications, the communications arm of Dorsett Sports Marketing.

FHC provided media training/coaching services on the fundamentals of interviewing, speaking & public appearances. Focused on the sports vertical and professional athletes, coaches, teams, management & staff.

• Managed career, marketing, public relations, and personal branding for sports broadcaster Fred Hickman
• Actively pursued media & broadcasting opportunities, as well as speaking engagements, endorsements, event hosting and master of ceremonies opportunities for Mr. Hickman

About Fred Hickman:
A broadcasting industry veteran with over 30 years of experience in front of the camera, Fred Hickman is a two-time Cable Ace Award winner and served as lead anchor for some of the industry's most prestigious networks including Turner Broadcasting (CNN/TBS/TNT), ESPN, Fox Sports and YES Network. He's led coverage for many premiere global events including two Olympic Winter Games, Goodwill Games, Super Bowls and the Times Square New Years' Millennium Celebration, as well as numerous NFL, NBA, MLB, NCAA telecasts, pre-game and post-game shows.

client portfolio & work samples | available upon request

Director of New Business Development

Cass Creative & Media

20062008 (2 years) Dallas, TX

Award-winning advertising agency providing strategy, brand identity and advanced consultation on the most effective combinations of advertising media.

• Managed sales operations, staff development & training, involved in media buying & planning, contract negotiations/renewals.

Notable Achievements:
- Grew agency billing $3.2M to $6M from 02/07 – 02/08
- Increased overall client base by over 135% from 02/07 – 07/07
- Grew healthcare category media billing from $500K to $1.1M (120%) in only 5-months from 02/07 to 07/07
- Client, American Institute of Gastric Banding won several Gold Awards for medical marketing due to creation of national television spots in 2007

Partial Client List:
Journey Lite Houston – Thousand Oaks – West Florida, TLC Edge Surgical Weight Loss, NCA Gastric Banding, Bariatric Partners, Inc., Harley-Davidson Motor Company, Greater Dallas Restaurant Association

client portfolio & work samples | available upon request

AE - Advertising


Public Company; 1001-5000 employees; BLC; Broadcast Media industry

20062006 (less than a year) Dallas, TX

Broadcast media company comprised of 20 regional television stations, 2 regional 24-hour cable news channels, publishing and interactive internet-based companies with annual revenue of $650M.

• Managed and increased client base consisting of more than 12 accounts generating $1.7 million in existing revenue
• Promoted and sold print, direct mail and online media solutions

Notable Achievements:
- Secured contracts ranging from $200K to $350K

Partial Client List:
J.C. Penney, NTB (National Tire & Battery), Chili's (Brinker International)

client portfolio & work samples | available upon request

Events Manager

Los Angeles Times

Privately Held; 5001-10,000 employees; Newspapers industry

20012006 (5 years) Greater Los Angeles Area

Generated $16.5M in new business through corporate partnerships and sponsorship development. Managed 12 team members; provided oversight to 36 independent vendors. Oversaw special events calendar. Developed proposals/agreements; planning; forecasting; tracking, and P&L analysis. Spearheaded marketing concepts and final execution.

• Received promotion from Account Executive role in order to take on Events Manager responsibility
• Received the Los Angeles Times Excellence Award in 2003 and 2004

Notable Campaigns:
• USC Campus Readership Awareness Campaign; Resulted in $145K sponsorship
• LA Galaxy Player Appearance/The Home Depot In-Store Campaign; Resulted in $350K sponsorship
• Target Corporation "Welcome to the World - Newborn Program"; Resulted in $250K sponsorship
• Men's Pac-10 Tournament On-Site Campaign; Resulted in $50K sponsorship
• Rusnak Auto Group Dealership Campaign; Resulted in $60K sponsorship

Partial Client List:
AEG, ESPN, Los Angeles Angels, Los Angeles Dodgers, Los Angeles Lakers, Los Angeles Clippers, Los Angeles Galaxy, Pasadena Tournament of Roses, UCLA, Starbucks Corporation

Corporate Retail AE: 10/01 – 11/02

Built Southern California mass merchant and grocery territory through sales, distribution, pricing, display, and merchandising.

• Increased client base/locations from 40 to 100; Resulted in revenue growth from $1.5M to $3.1M
• Increased paid circulation by 12% (Daily) and 28% (Sunday) between 10/01 and 11/02
• Major accounts included: Wal-Mart, Ralphs/Food4Less, 7-Eleven Corporate

client portfolio & work samples | available upon request

Partner - VP of Sales & Marketing

Captivator Inc.

19932001 (8 years) Azusa, CA

Leveraged retail category buying expertise of licensed goods to develop, and launch branded consumer products.

• Managed communications with national retail category buyers, promotional product dealers/manufactures and distributors
• Oversaw strategy, trade show logistics, marketing, brand management, licensing, product procurement
• Forged manufacture and strong business alliances throughout China (Beijing, Hohhot, Wuhan, Shanghai, Inner Mongolia)

Notable Achievements:
- Pitched, negotiated and secured a 5-year product endorsement agreement; resulted in the acquisition of retired, 13-time All-Star & Future Hall of Famer, Major League Baseball Player, Ken Griffey Jr.
- Established product placement on the largest televised shopping channel, QVC; captured target audience while gaining approx. $300K in incremental revenue
- Secured feature stories in numerous specialty and industry trade publications/catalogs
- Grew online affiliate program revenue 500% vs. prior year
- Partnered with PGA licensee on co-branded product launches; gained penetration in approx. 1,500 US market golf retail outlets
- Implemented "Get Captivated!" scan-based loyalty program; generated 350,000 member registrations
- Negotiated a multi-year exclusive product licensing agreement in excess of $150K
- Sold partnership stake in 2001

Partial Client List:
Zephyr, New Era Cap Co., Nike, Reebok, Adidas, PepsiCo, MLB, NFL, MILB, Seattle Mariners, Cincinnati Reds, Toronto Blue Jays, Houston Astros, Professional Golf Association (PGA), Imperial Headwear, BMW of North America, Fanzz, Pro Image Corporate

client portfolio & work samples | available upon request

Forrest Dorsett's Honors and Awards

  • Los Angeles Times

    Los Angeles Times Excellence Award - 2003
    Los Angeles Times Excellence Award - 2004
    Los Angeles Times Excellence Award - 2005

Forrest Dorsett's Skills & Expertise

  1. Cross-functional Team Leadership
  2. New Business Development
  3. Account Management
  4. Strategic Partnerships
  5. Negotiation
  6. Marketing Strategy
  7. Brand Development
  8. Entrepreneurship
  9. Product Marketing
  10. Advertising
  11. Business Development
  12. CRM
  13. Competitive Analysis
  14. Direct Sales
  15. Leadership
  16. Management
  17. Marketing
  18. Sales Management
  19. Strategy

Forrest Dorsett's Additional Information

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