D. Kate Forbes

Current

• Director, Strategic and Multimedia Operations at QVC

Past

• Director, Internet and Database Marketing at SunGard Availability Services
• Manager, Web Services at Endo Pharmaceuticals
• Development Manager at CAI

• Technical Lead at Qwest Interactive
• Sr. Instructor/Sr. Developer at Micro Endeavors, Inc

see less...

2 more...

Education

• Pennsylvania State University-Great Valley Graduate Center
• Pennsylvania State University-Great Valley Graduate Center
• Pennsylvania State University

see less...

Recommended

13 people have recommended D. Kate

Connections

149 connections

Industry

Internet

Websites

• My Company

D. Kate Forbes’s Summary

Management Profile:

• Certified, published and experienced manager with technical depth and business acumen, multi-disciplined experience, and the desire for constant learning.
• Led development groups and interactive marketing efforts with a collaborative management style and ability to impact the bottom line through revenue-generating activities or by creating efficiencies in operating expenses through proper planning and execution of strategic and tactical projects.
• Exceptional communication and interpersonal skills with a high degree of integrity, passion and commitment and the ability to see the big picture and recognize my and my team's role in it.
• Experienced in preparing and presenting strategic plans to executive leadership that align to company core objectives.
• Experienced in determining capital and operating costs, resource allocation and ROI for web-based and enterprise level projects with excellent risk analysis and keen ability to foresee and clearly communicate long-term implications of near-term decisions to all stakeholders.

Professional Goals:

To continue to provide business value, be a competent leader and mentor, and use my technical expertise and business savvy to align information technology with business goals.

D. Kate Forbes’s Specialties:

• Strategic Planning, ROI/Cost Analysis, Ability to Promote Projects Across Functions, Communications with Diverse Audiences
• Process Improvement, Standards and Methodology Development/Adherence
• Stratgic thinking and tactical implementation in the interactive and online space

D. Kate Forbes’s Experience

• Director, Strategic and Multimedia Operations

  QVC

  (Public Company; 10,001 or more employees; LINTA; Retail industry)

  August 2008 — Present (5 months)

• Director, Internet and Database Marketing

  SunGard Availability Services

  (Privately Held; 1001-5000 employees; SDS; Information Technology and Services industry)

  September 2007 — August 2008 (1 year)

  I was responsible for interactive marketing activities and operations for a global Fortune 500 company through inbound lead generation, SEO/SEM and capturing ROI through web/data analytics. While supporting the online presence of the company, I also recognized and presented the need for advancements in technology for marketing tools and determined appropriate spend of budget dollars to support daily operations of the marketing group. From a technical operations standpoint, I managed the development and support of all web-based tools for the department as well as the infrastructure and platform for our Internet site and partner portal through a combination of internal, contract and vendor resources.
  
  Highlights:
  Succeeded in increasing web traffic by over 125% after SEO changes
  Managed SEM budget to generate more qualified leads to the website
  Identified ways to cut 1/3 of the operational expenses for technical implementations

• Manager, Web Services

  Endo Pharmaceuticals

  (Public Company; 1001-5000 employees; ENDP; Pharmaceuticals industry)

  August 2005 — September 2007 (2 years 2 months)

  The Web Services group is a distinct group within the Information Management department. This group manages all activities associated with Internet, intranet and extranet sites and services for a mid-sized pharmaceutical company in the Greater Philadelphia region.
  
  In my role as manager of the Web Services group, I managed a budget for corporate-wide web initiatives, maintained company standards, ensured adherence to those standards, managed vendor relationships and managed a staff consisting of both internal and contract employees. I was also responsible for defining a web strategy to support the company's objectives for the near term and well into the future.

• Development Manager

  CAI

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  March 2003 — August 2005 (2 years 6 months)

• Technical Lead

  Qwest Interactive

  (Public Company; 10,001 or more employees; Q; Information Technology and Services industry)

  January 2000 — March 2003 (3 years 3 months)

• Sr. Instructor/Sr. Developer

  Micro Endeavors, Inc

  (Internet industry)

  1997 — 1999 (2 years)

D. Kate Forbes’s Education

• Pennsylvania State University-Great Valley Graduate Center

  Masters, Information Science, 2008 — 2011 (expected)

• Pennsylvania State University-Great Valley Graduate Center

  MBA, MIT, 2005 — 2008

• Pennsylvania State University

  BA, Psychology, 1989 — 1993

Additional Information

D. Kate Forbes’s Websites:

• My Company

D. Kate Forbes’s Interests:

Social Media, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Direct Marketing, Database Marketing, E-Marketing, Internet Marketing, Interactive Marketing, singing, reading, writing

D. Kate Forbes’s Groups:

Member of Blog Council

•    Community 2.0
•    Qwest
•    Link To Your Education
•    QVC Employees - Past, Present & Future

D. Kate Forbes’s Honors:

MCSD

D. Kate Forbes’s Contact Settings

Interested In:

• expertise requests
• reference requests
• getting back in touch