Foley Ellis Ibidapo

Foley Ellis Ibidapo

Integrated Producer - DigitasLBi // Director - Bear Fruit

Location
Greater Boston Area
Industry
Marketing and Advertising

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Foley Ellis Ibidapo's Overview

Current
Past
Education
  • Tampa Adventist Academy
  • Tampa Adventist Academy
Connections

500+ connections

Websites

Foley Ellis Ibidapo's Summary

Specialties:
-Creative Development
-Video Content development planning, optimization, marketing, and syndication
-Digital production - Flash or HTML5 (video rich) microsites, social program management, mobile sites & banner ads, eDMs, flash & rich media banner builds and experiential
-Research (Qual & Quan)
-Digital Strategy
-Branding
-Account Management

Foley Ellis Ibidapo's Experience

Producer | Director

Bear Fruit

Partnership; 1-10 employees; Marketing and Advertising industry

October 2013Present (1 year) Boston

I am the principal of a Boston-based consulting and production firm that specializes in integrated entertainment with branded content as the primary focus.

My team and I collaborate with organizations, brands, start-ups, companies and agencies to help shape creative strategies for content development as well as the delivery of video-based creative assets for a diverse range of channels.

Integrated Producer

DigitasLBi_US

Public Company; 5001-10,000 employees; FR0000130577; Marketing and Advertising industry

August 2013Present (1 year 2 months) Boston

Created and maintained project documentation for a global social media program designed to launch Lenovo’s new line of multimode devices.

Managed project financial lifecycle by providing weekly updates on run rate of program.

Worked with agency team to estimate costs and timing for tasks such as project strategy, functional design, visual design, technology requirements, etc.

Developed user flow and wireframes for presentation of key client deliverables.

Produced several vines for Better Money Habits.

Clients:

Lenovo, Bank of America

Interactive Producer

Fidelity Investments

Privately Held; 10,001+ employees; Financial Services industry

June 2012August 2013 (1 year 3 months) Boston

Hybrid Account/Producer/Strategist

Identify new opportunities for developing cross-media experiences in client acquisition and client retention with Senior level clients.

Develop engagement strategy for Fidelity’s Workplace Tax Exempt Market that include digital, social and real world out reach efforts in collaboration with marketing managers and UXD teams.

Collaborate with creative, media, planning, analytics and digital teams to ensure customer’s emotional and rational behavior are met at appropriate touch points with relevant messaging.

Generate hybrid Experience Maps to detect opportunities to improve UX with Plan for Life brand awareness campaign and Tax Exempt Market’s Guidance initiative.

Digital production over HTML & responsive websites, e-mail campaigns and digital content.

Clients:
Fidelity Investments: WI Tax Exempt Markets (Higher Ed and Healthcare), Stock Plan Services, Advisor Markets, & Strategic Markets

ENGAGEMENT STRATEGIST | INTEGRATED PRODUCER

Bear Fruit Digital, a boutique agency

Partnership; 1-10 employees; Marketing and Advertising industry

January 2007January 2013 (6 years 1 month) Medford, Massachusetts

Specialize in uncovering customer insights by conducting in-depth research and field observation.

Aggregate research to create compelling content strategy for B2C Fortune 1000 and start-ups.

Lead brainstorming sessions with creative teams and account management, thereby maximizing team contributions and producing breakthrough ideas.

Optimize workflow across creative and technical teams, averaging 5 projects per fiscal quarter.

Helm projects for major accounts including managing the production process, project margins, delivery schedules and client relationships.

Produce digital via HTML & flash websites, interactive user interfaces, and social media integration platforms.

Usher film, video and animation ideas through the production process, from concept to distribution (Direct to Client).

Clients: Saucony, Massachusetts Life Sciences Center, Go-Walk America, IncubateNYC, S.T.R.I.D.E, Didfit fka Legacy Champ, Enfluential.org, RedKarpet.com, Nieubreed, Millions of Muscles, Creative Manna

Digital Production Consultant

Digitas

Public Company; 5001-10,000 employees; FR0000130577; Marketing and Advertising industry

August 20132013 (less than a year) Boston

CONTENT STRATEGIST

Creative Manna

2010December 2012 (2 years) Greater Boston Area

Founded an international digital non-profit to provide creative solutions in interactive spaces and social media.

Designed an emotional association with Creative Manna’s brand, CRIS, by developing multiple live experiences and outreach efforts:
- CRIS conference: networking symposium to share ideas, incubate creatives and foster a collaborative Christian community.
- By Faith: follow-up film-screening tour promoting CRIStalks.
- CRIStalks: compelling storytelling of individual and shared experiences across multiple online platforms.
- CRIScreatives.com: web publication curating news, blogs, short documentaries, and other original content and quality creative expression.

Utilized an experience map to identify, differentiate, and thereby drive the consumer experience.

Aggregated all service touch-points to ensure cross-channel engagement (events, websites, e-mail and social media).

Oversaw story and photo licensing, managed negotiations and developed original content.

Created an interactive ad campaign using paid and earned media, resulting in sold-out events.

Produced, directed and edited a compelling promotional video to advertise outreach efforts.

LEAD DIGITAL PRODUCER

Hill Holliday

Public Company; 501-1000 employees; IPG; Marketing and Advertising industry

October 2011January 2012 (4 months) Boston, MA

Managed digital production for a NCAA football affinity program.

Incorporated the launch of a five-phase HTML and mobile website, as well as e-mail and banner campaign development.

Led teams consisting of creative, social, analytics and technology (outside vendor).

Oversaw project margins and delivery schedules.

Client:
Liberty Mutual “Coach Of The Year”

TECHNOLOGY STAFF ASSISTANT

Lilla G Frederick Pilot Middle School

20062008 (2 years)

Served as communication liaison between Academy Three and school-wide community.

Built and maintained websites with organizational news and faculty training materials.

Collaborated with Director of Technology, Academy Leader and Principal to create relevant content, thereby enhancing the user experience.

Worked closely with Director of Technology to provide supplemental tools and digital training to students and faculty.

Tracked expenditures and provided oversight and support for budget.

EVENTS ARCHITECT

Allure Events

February 2006January 2007 (1 year) Greater Boston Area

Documented special events using videography and photography.

Adopted stylized edits as content for owned media (Allure Affiliates website and Facebook group).

Used original content to promote and manage social engagement opportunities, thereby driving traffic to the Allure Affiliates Facebook group.

TEACHER FELLOW

Boston Teacher Residency

Nonprofit; 201-500 employees; Education Management industry

20052006 (1 year)

Co-teacher at Brighton High School.

Created curriculum specifically designed to engage students’ critical and metacognitve thinking skills.

Creator and supervisor of the first Visual Media Arts Club to expose students to current media technology.

PUBLIC RELATIONS INTERN

Allied Integrated Marketing

Privately Held; 201-500 employees; Marketing and Advertising industry

January 2004May 2004 (5 months)

Researched target demographics for events, promotions and film screenings.

Orchestrated a grassroots promotional campaign for Universal Pictures “Dawn Of The Dead”.

Assisted publicists in executing publicity and promotional events.

Supervised press and word-of-mouth film screenings and conducted demographic reports for Universal Pictures, Paramount Pictures, Paramount Vantage, Focus Features, Rogue Pictures and TNT.

Foley Ellis Ibidapo's Honors and Awards

  • 2012 Telly Awards Bronze Winner | Bear Fruit's "Go Walk America"

    The 33rd Annual Telly Awards
    • April 2012

    Co-directed by, Produced by

    The premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

  • 2011 Black Enterprise Elevator Pitch Finalist | "A Nieubreed Moment"

    Black Enterprise Magazine
    • May 2011

    Out of over 200 video pitch submissions showcasing the vastly unique entrepreneurial efforts of business owners across the country, ten companies were selected as finalists and invited to pitch live on stage before a panel of celebrity judges including Star Jones and J. Anthony Brown at B.E.'s annual conference for the chance to win $10,000 from Pepsico and professional mentorship from the The CashFlow.

    • Producer/Co-director for the Nieubreed's creative team responsible for scripting & producing the video pitch that earned Nieubreed a trip to Atlanta to pitch live on-stage.

Foley Ellis Ibidapo's Projects

  • Twenty Minutes - The Short Film

    • November 2013 to Present

    An unfaithful boyfriend has to find the courage to tells his partner that he is HIV-positive, but in the process of confessing, he truly realizes the magnitude of his actions.

Foley Ellis Ibidapo's Skills & Expertise

  1. Creative Direction
  2. Interactive Media
  3. Social Media
  4. Content Strategy
  5. Final Cut Pro
  6. Digital Media
  7. Digital Strategy
  8. Adobe Creative Suite
  9. Advertising
  10. New Media
  11. Online Advertising
  12. Facebook
  13. Copywriting
  14. Event Management
  15. User Experience
  16. Blogging

Foley Ellis Ibidapo's Education

University of Massachusetts Boston

MEd, Independent Study – Visual Media Arts and Education

20062008

Morehouse College

BA, Bachelor of Arts in English Literature, Concentration in Public Relations and Film

20012005

Stoneham High School

Tampa Adventist Academy

Tampa Adventist Academy

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