Felipe Memoria

Felipe Memoria

Senior ID at HUGE, Author

Greater New York City Area

Current
  • Senior Interaction Designer at HUGE
  • Author at Campus/Elsevier
Past
  • Interaction Designer at Globo.com
  • Designer at DBA Systems Engineering
  • Art Direction Intern at VS Propaganda
  • Design Intern at Design Redig
  • Design Intern at NAE
Education
  • Pontifícia Universidade Católica do Rio de Janeiro
  • Pontifícia Universidade Católica do Rio de Janeiro
Connections
285 connections
Industry
Internet
Websites

Felipe Memoria’s Summary

<!-- HUGE official Bio -->

Felipe Memoria creates user experience strategies for large scale engagements at HUGE, including Family.com, Cellular South, Westlaw, Fandango, Adult Swim and Reader's Digest.

Felipe has over 10 years of experience and prior to joining HUGE, he was the Creative Lead for Sports Products at Globo.com, the online division of the largest media company in Latin America, Rede Globo. While there, he designed and oversaw Globo's interactive sports initiatives, including GloboEsporte.com, the most visited sports site in the country.

Wile in Brazil, he was a professor at two post-graduate courses in PUC-Rio and authored the book Design para a Internet: Projetando a Experiência Perfeita (Design for the Internet: Designing the Perfect Experience) published in 2005. Felipe was also engaged in pioneer accessibility studies, testing systems for users with special needs for the Brazilian Government. In 2007, he endorsed the Brazilian edition of Jakob Nielsen's book Prioritizing Web Usability.

Felipe earned a MS in Usability and Human-Computer Interaction and a BS in Visual Design, both from PUC-Rio.

Felipe Memoria’s Specialties:

Usability, user experience, accessibility, strategic thinking.


Felipe Memoria’s Experience

  • Senior Interaction Designer

    HUGE

    (Public Company; 51-200 employees; Information Technology and Services industry)

    April 2007Present (1 year 9 months)

    Designing top secret stuff for some of the smartest clients in the world.

  • Author

    Campus/Elsevier

    (Publishing industry)

    October 2005Present (3 years 3 months)

    Authored Design para a Internet: Projetando a Experiência Perfeita.
    (Design for the Internet: Designing the Perfect Experience).

  • Professor

    PUC-Rio

    (Educational Institution; Design industry)

    March 2005June 2007 (2 years 4 months)

    Professor of two post-graduations:
    - Webdesign;
    - Ergodesign and Interface Evaluation.

  • Team Leader

    Globo.com

    (Privately Held; 501-1000 employees; Internet industry)

    November 2005March 2007 (1 year 5 months)

    In charge of a 5-member creative team, responsible for development, continuous redesigning and usability testing for all the company's sports products.

  • Professor

    ESPM

    (Educational Institution; Professional Training & Coaching industry)

    July 2006December 2006 (6 months)

    Professor of the Creative School's "Oficina de Web" course. Responsible for the Usability module.

  • Interaction Designer

    Globo.com

    (Privately Held; 501-1000 employees; Internet industry)

    April 2003November 2005 (2 years 8 months)

    Responsible for concept and development of Globo main interactive media projects, involving information architecture, interface design and graphic design, with a focus on user experience and usability.

  • Designer

    DBA Systems Engineering

    (Privately Held; 1001-5000 employees; Computer Software industry)

    February 2002April 2003 (1 year 3 months)

    Responsible for redesigning the corporate identity, along with the creation and development of web/mobile integrated products.

  • Art Direction Intern

    VS Propaganda

    (Privately Held; Marketing and Advertising industry)

    December 2000January 2001 (2 months)

  • Design Intern

    Design Redig

    (Privately Held; 1-10 employees; Design industry)

    September 1999March 2000 (7 months)

    Worked with Prof. Joaquim Redig designing the Rio de Janeiro's subway sign communication system.

  • Design Intern

    NAE

    (Non-Profit; 1-10 employees; Internet industry)

    August 1998August 1999 (1 year 1 month)

    PUC-Rio's NAE is a Electronic Art Center (Núcleo de Arte Eletrônica) founded by Prof. Rejane Spitz.


Felipe Memoria’s Education

  • Pontifícia Universidade Católica do Rio de Janeiro

    MSc, Design, Human-Computer Interaction, 20022004

    Research title: Ergonomic Evaluation of the Breadcrumb Navigation.

  • Pontifícia Universidade Católica do Rio de Janeiro

    BSc, Design, 19962000


Additional Information

Felipe Memoria’s Websites:

Felipe Memoria’s Interests:

Design, HCI, user experience, usability testing, accessibility, human behavior, cognitive psychology, product development, marketing, technology, sign communication, games, soccer, judo.


Felipe Memoria’s Contact Settings

Interested In:

  • business deals
  • reference requests
  • getting back in touch

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