Felipe Memoria

Felipe Memoria

Associate Design Director at HUGE, Author

Greater New York City Area

Current
  • Associate Design Director at HUGE
  • Author at Campus/Elsevier
Past
  • Senior Interaction Designer at HUGE
  • Interaction Designer at HUGE
  • Professor at PUC-Rio
  • Team Leader at Globo.com
  • Interaction Designer at Globo.com
  • Designer at DBA Systems Engineering
  • Art Direction Intern at VS Propaganda
  • Design Intern at Design Redig
  • Design Intern at NAE
Education
  • Pontifícia Universidade Católica do Rio de Janeiro
  • Pontifícia Universidade Católica do Rio de Janeiro
Connections
323 connections
Industry
Internet
Websites

Felipe Memoria’s Summary

Make no mistake about it. I will do what I have to do.

Felipe Memoria’s Specialties:

Passion.


Felipe Memoria’s Experience

  • Associate Design Director

    HUGE

    (Public Company; Hospital & Health Care industry)

    December 2008Present (8 months)

    This office demands results. That’s what I provide.

  • Author

    Campus/Elsevier

    (Publishing industry)

    October 2005Present (3 years 10 months)

    While at Globo, I wrote a book about UX. People seem to like it. It's in Portuguese. Sells pretty well.

  • Senior Interaction Designer

    HUGE

    (Public Company; Hospital & Health Care industry)

    February 2008December 2008 (11 months)

    Moved to the US under an O-1 visa. Worked on 11 pitches, won 9.

  • Interaction Designer

    HUGE

    (Public Company; Hospital & Health Care industry)

    April 2007January 2008 (10 months)

  • Professor

    PUC-Rio

    (Educational Institution; Higher Education industry)

    March 2005June 2007 (2 years 4 months)

    In parallel to Globo's job. I gave classes in two post-graduations courses: Webdesign and Ergodesign and Interface Evaluation.

  • Team Leader

    Globo.com

    (Privately Held; Internet industry)

    November 2005March 2007 (1 year 5 months)

    In charge of a 5-member creative team, responsible for development, continuous redesigning and usability testing for all the company's sports products.

    Helped making GloboEsporte.com the #1 sports site in Brazil.

    How about that, UOL?

  • Interaction Designer

    Globo.com

    (Privately Held; Internet industry)

    April 2003November 2005 (2 years 8 months)

  • Designer

    DBA Systems Engineering

    (Computer Software industry)

    February 2002April 2003 (1 year 3 months)

    My first full time job. I started studying usability.

  • Art Direction Intern

    VS Propaganda

    (Marketing and Advertising industry)

    December 2000January 2001 (2 months)

    I sucked at this job.

  • Design Intern

    Design Redig

    (Privately Held; 1-10 employees; Design industry)

    September 1999March 2000 (7 months)

    Worked with Prof. Joaquim Redig designing the Rio de Janeiro's subway sign communication system.

  • Design Intern

    NAE

    (Internet industry)

    August 1998August 1999 (1 year 1 month)

    PUC-Rio's NAE (aka Electronic Art Center) was founded by Prof. Rejane Spitz. My career and training starts here. Thanks Rejane.


Felipe Memoria’s Education

  • Pontifícia Universidade Católica do Rio de Janeiro

    MSc , Design, Human-Computer Interaction , 20022004

    Research title: Ergonomic Evaluation of the Breadcrumb Navigation.

    Activities and Societies:
    I did this while working at Globo.
  • Pontifícia Universidade Católica do Rio de Janeiro

    BSc , Design , 19962000

    Played soccer, made some friends and met my wife. I loved PUC.


Additional Information

Felipe Memoria’s Websites:

Felipe Memoria’s Interests:

Design, UX, testing, human behavior, psychology, product development, marketing, technology, sign communication, soccer, judo, games, magic.


Felipe Memoria’s Contact Settings

Interested In:

  • business deals
  • reference requests
  • getting back in touch

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