Senior ID at HUGE, Author
Greater New York City Area
- Current
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- Senior Interaction Designer at HUGE
- Author at Campus/Elsevier
- Past
- Education
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- Pontifícia Universidade Católica do Rio de Janeiro
- Pontifícia Universidade Católica do Rio de Janeiro
- Recommended
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9 people have recommended Felipe - Connections
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285
connections
- Industry
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- Websites
Felipe Memoria’s Summary
<!-- HUGE official Bio -->
Felipe Memoria creates user experience strategies for large scale engagements at HUGE, including Family.com, Cellular South, Westlaw, Fandango, Adult Swim and Reader's Digest.
Felipe has over 10 years of experience and prior to joining HUGE, he was the Creative Lead for Sports Products at Globo.com, the online division of the largest media company in Latin America, Rede Globo. While there, he designed and oversaw Globo's interactive sports initiatives, including GloboEsporte.com, the most visited sports site in the country.
Wile in Brazil, he was a professor at two post-graduate courses in PUC-Rio and authored the book Design para a Internet: Projetando a Experiência Perfeita (Design for the Internet: Designing the Perfect Experience) published in 2005. Felipe was also engaged in pioneer accessibility studies, testing systems for users with special needs for the Brazilian Government. In 2007, he endorsed the Brazilian edition of Jakob Nielsen's book Prioritizing Web Usability.
Felipe earned a MS in Usability and Human-Computer Interaction and a BS in Visual Design, both from PUC-Rio.
Felipe Memoria’s Specialties:
Usability, user experience, accessibility, strategic thinking.
Felipe Memoria’s Experience
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Senior Interaction Designer
HUGE
(Public Company; 51-200 employees; Information Technology and Services industry)
April 2007 — Present (1 year 9 months)
Designing top secret stuff for some of the smartest clients in the world.
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Author
Campus/Elsevier
(Publishing industry)
October 2005 — Present (3 years 3 months)
Authored Design para a Internet: Projetando a Experiência Perfeita.
(Design for the Internet: Designing the Perfect Experience). -
Professor
PUC-Rio
(Educational Institution; Design industry)
March 2005 — June 2007 (2 years 4 months)
Professor of two post-graduations:
- Webdesign;
- Ergodesign and Interface Evaluation. -
Team Leader
Globo.com
(Privately Held; 501-1000 employees; Internet industry)
November 2005 — March 2007 (1 year 5 months)
In charge of a 5-member creative team, responsible for development, continuous redesigning and usability testing for all the company's sports products.
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Professor
ESPM
(Educational Institution; Professional Training & Coaching industry)
July 2006 — December 2006 (6 months)
Professor of the Creative School's "Oficina de Web" course. Responsible for the Usability module.
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Interaction Designer
Globo.com
(Privately Held; 501-1000 employees; Internet industry)
April 2003 — November 2005 (2 years 8 months)
Responsible for concept and development of Globo main interactive media projects, involving information architecture, interface design and graphic design, with a focus on user experience and usability.
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Designer
DBA Systems Engineering
(Privately Held; 1001-5000 employees; Computer Software industry)
February 2002 — April 2003 (1 year 3 months)
Responsible for redesigning the corporate identity, along with the creation and development of web/mobile integrated products.
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Art Direction Intern
VS Propaganda
(Privately Held; Marketing and Advertising industry)
December 2000 — January 2001 (2 months)
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Design Intern
Design Redig
(Privately Held; 1-10 employees; Design industry)
September 1999 — March 2000 (7 months)
Worked with Prof. Joaquim Redig designing the Rio de Janeiro's subway sign communication system.
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Design Intern
NAE
(Non-Profit; 1-10 employees; Internet industry)
August 1998 — August 1999 (1 year 1 month)
PUC-Rio's NAE is a Electronic Art Center (Núcleo de Arte Eletrônica) founded by Prof. Rejane Spitz.
Felipe Memoria’s Education
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Pontifícia Universidade Católica do Rio de Janeiro
MSc, Design, Human-Computer Interaction, 2002 — 2004
Research title: Ergonomic Evaluation of the Breadcrumb Navigation.
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Pontifícia Universidade Católica do Rio de Janeiro
BSc, Design, 1996 — 2000
Additional Information
Felipe Memoria’s Websites:
Felipe Memoria’s Interests:
Design, HCI, user experience, usability testing, accessibility, human behavior, cognitive psychology, product development, marketing, technology, sign communication, games, soccer, judo.
Felipe Memoria’s Contact Settings
Interested In:
- business deals
- reference requests
- getting back in touch
