Fernando Labastida

Current

Owner at Independent Professional (Self-Employed)

Past

Healthcare / Financial Services Account Executive at Pervasive Software
Account Executive at Pervasive Software
Blogger at Labastida.com

Senior Account Manager at Commercial Video Systems
Sales at Powered, Inc.
Sales, Latin America, Austin, TX and Mexico City at Vignette
Director of Sales, Marketing, and Strategic Alliances at Stagebuilder.com
Business Development Manager at Sunset Direct

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5 more...

Education

University of California, Davis
The University of Texas at Austin

Recommended

16 people have recommended Fernando

Connections

500+ connections

Industry

Computer Software

Websites

My Blog

Fernando Labastida’s Summary

Executive Sales Summary –

Skills and experience includes: sales leadership, domestic territory management, Latin American and international territory management, channel recruitment and management, contract negotiation, project management, complex sales cycles, interfacing with both technical and business executives at large and medium enterprises, prospecting, Web 2.0 marketing, blogging.

Fernando Labastida’s Specialties:

Internet software, integration software, video and media server technology.

Fernando Labastida’s Experience

Owner

Independent Professional (Self-Employed)

(Computer Software industry)

2009 — Present (less than a year)
Healthcare / Financial Services Account Executive

Pervasive Software

(Public Company; PVSW; Computer Software industry)

2008 — 2009 (1 year )

Responsible for enterprise sales in U.S. West Coast for Healthcare payers and Financial Services companies.
-Manage West Coast territory in Healthcare and Financial Services vertical utilizing effective territory management to create new opportunities and increase “wallet share” of existing accounts while delivering excellent customer service.
-Utilize value-selling to demonstrate the bottom-line benefits of our software to payment processing companies, health plans and hospitals.
-Drive complex selling cycles involving communication with both technical contacts and business executives in order to ensure successful implementation of EDI, HIPAA and Data Warehousing projects.
-Leverage internal resources, such as pre-sales, professional services, senior management, and legal, at the appropriate time to move deals forward.
-Create opportunities from inception utilizing smart "value proposition" prospecting, and work entire sales-cycle from beginning to end.
Account Executive

Pervasive Software

(Public Company; PVSW; Computer Software industry)

2007 — 2008 (1 year )

Responsible for enterprise sales in U.S. West Coast and Latin America.
- Managed West Coast territory in cross-vertical markets utilizing effective territory management to create new opportunities and increase “wallet share” of existing accounts.
- Exceeded quota just six months into job. Consistent performer at or above quota.
- Employ enterprise sales strategy which includes use of business-oriented value selling, tying product benefits to bottom line results.
- Utilize project management skills to coordinate pre-sales, professional services, senior management, and legal
- Crafted customized and sometimes complex proposals for customers to meet their particular needs.
- Successfully implemented a mixed direct and channel strategy
- Opened the Brazil and Mexican markets, recruiting key System Integrators in Latin America, and closing initial deals with Brazil’s 3rd largest media group and Mexico's 4th largest concrete manufacturing company.
Blogger

Labastida.com

(Writing and Editing industry)

2007 — 2008 (1 year )

Launched and maintained "Integration for Business" Blog at http://labastida.com. Blog became number 1 ranked blog on Google for the search term "Data Integration Blog." Recognized by industry insiders from Salesforce.com, Salesforcetimes.com, and ITBusinessEdge as an expert resource on Data Integration technology as it relates to business benefits.
Senior Account Manager

Commercial Video Systems

(Media Production industry)

2003 — 2005 (2 years )

Directly responsible for generating and closing opportunities with call letter stations and institutional buyers in Central and South Texas territory. Closed largest deal in company history. Position required travel to Puerto Rico, Brazil, Argentina, Chile and Mexico.
Sales

Powered, Inc.

(Privately Held; 51-200 employees; Marketing and Advertising industry)

2002 — 2003 (1 year )

Generated opportunities with Fortune 1000 companies in the online marketing space.
Sales, Latin America, Austin, TX and Mexico City

Vignette

(Public Company; 501-1000 employees; VIGN; Computer Software industry)

2000 — 2002 (2 years )

Responsible for generating opportunities with top Mexican corporations in Mexico City and Monterrey; which resulted in first three initial reference accounts in Mexico.
Director of Sales, Marketing, and Strategic Alliances

Stagebuilder.com

(Internet industry)

1999 — 2000 (1 year )

Responsible for all sales and partner development. Managed marketing team in demand generation and creative marketing.
Business Development Manager

Sunset Direct

(Privately Held; 201-500 employees; Marketing and Advertising industry)

1996 — 1999 (3 years )

Generated pipeline opportunities and closed sales with software and hardware firms for company's outsourced inside sales services. Consistently among top three performers month over month.