Director of User Experience at Isotoma
London, United Kingdom
Director of User Experience at Isotoma
London, United Kingdom
I'm an information architect and interaction designer with over 10 years' experience designing large-scale, functionally-rich websites and web applications. From 2000-2007 I worked at LBi (formerly the Wheel Group), the UK's top digital agency. I set up Wheel's information architecture department in 2002, growing it into one of the company's core competencies. At LBi/Wheel I've been the IA lead on accounts including First Choice Holidays, Unilever, BAE Systems, Eurostar, Tourism Ireland, the Blacks Leisure Group, Marks & Spencer, Henderson Global Investors and United Biscuits.
Everything I do is motivated by a passion for the internet, one of the most important revolutions in communication in human history.
Skills:
- User-centred interaction design, bridging technical and creative
disciplines within team
- Creating scalable, user-centred information architectures, both
top-down (structure and navigation) and bottom-up (metadata
and taxonomies)
- Creating personas and user scenarios
- Documenting use cases and creating process flowcharts
- Conducting usability tests and card sorting exercises
- Expert on accessibility issues and ensuring compliance with
the DDA (UK) and Section 508 (US)
- Fluent in standards-compliant, valid XHTML and CSS
- Experienced graphic designer, combining clear communication
with a client's brand values
Information architecture, experience architecture, user experience architecture, interaction design, usability testing, graphic design, accessibility, web standards, XHTML, CSS, IA, EA, UEA, UXD, UCD
(Privately Held; Computer Software industry)
May 2007 — Present (2 years 7 months)
From the initial inception of a project to its delivery, I am responsible for ensuring that all the software we deliver is easy to use and meets actual user needs. This involves business requirements gathering, user research, interface specification, usability testing and design. I also look after web standards and accessibility.
(Public Company; 201-500 employees; Online Media industry)
July 2006 — May 2007 (11 months)
LBi was formed as result of a merger between Wheel (part of the LB Icon Group) and Framfab. I was one of 9 Director-level User Experience Architects in a department of approx. 50 EAs, managing a team of 4.
(Online Media industry)
2005 — July 2006 (1 year )
(Online Media industry)
2002 — 2005 (3 years )
(Online Media industry)
2000 — 2002 (2 years )
(Online Media industry)
1998 — 2000 (2 years )
(Online Media industry)
1997 — 1998 (1 year )
(Public Company; Online Media industry)
June 1997 — June 1997 (1 month)
(Online Media industry)
December 1996 — March 1997 (4 months)
BA , Graphic Design , 1993 — 1996