C.O.O at First Light Net
Colorado Springs, Colorado Area
- Current
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- C.O.O at First Light Net
- Internet Consulting (Self-employed)
- Senior VP at Predatorial Advertising Assoc. LLC
- Past
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- C.O.O. at BigFishTackle.Com Inc.
- Partner at H&H Graphics
- Graphics Manager at Trend Offset Printing
- Education
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- Development Dimmensions International
- Harris Management Course
- Pre Press Operations
- Recommended
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11 people have recommended Michael - Connections
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238
connections
- Industry
- Marketing and Advertising
- Websites
Michael Hodgdon’s Summary
Senior management experience running internet companies since 1995, with intimate knowledge of online media, development and advertising. Focus on fishing, hunting, sports and outdoors niche market advertising and media network development.
Hands on Search Engine Optimization expertise since 1996.
Executive level experience in budgeting, team building, managing, advertising, and sales.
Direct experience with website development management in-house and with outside vendors. Consulted for early-stage startups as well as seasoned internet companies.
Managed in house and out sourced production strategy and implementation (i.e. website development, online game development, mobile internet development, network advertising system implementation, search engine optimization, web. 20 development).
Responsible for managing all aspects of sales for online media network.
Michael Hodgdon’s Specialties:
Business Development, Search Engine Optimization, marketing, branding and identity, sales, and management. Specialize in fishing, hunting, sports and outdoors niche advertising and marketing.
Michael Hodgdon’s Experience
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C.O.O
First Light Net
(Online Media industry)
August 2007 — Present (1 year 5 months)
The Online Media wholly owned company of Predatorial Advertising Associates L.L.C.
First Light Net (www.firstlightnet.com) offers internet advertising solutions to the fishing, hunting, sports, and outdoors markets that increase your sales and brand awareness. We have been building, acquiring and managing our network of over 350 fishing, hunting and outdoors websites since 1996. Our network reaches over 1 million unique monthly visitors and serves as many as 30 million ads monthly to outdoor enthusiasts worldwide. We offer sponsorships, banner advertising, static text promotion, double opt in email promotion, and custom campaign specifications geared specifically for optimum client results. Call 1-877-347-4684 for RFP or to discuss options. -
Internet Consulting
Self-employed
(Self-Employed; Myself Only; Internet industry)
January 2000 — Present (9 years)
Ecommerce, Search Engine Placement, Internet Media, online business development, business planning, Internet advertising and marketing consultant.
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Senior VP
Predatorial Advertising Assoc. LLC
(Privately Held; 1-10 employees; Marketing and Advertising industry)
November 1999 — Present (9 years 2 months)
Planning of network development strategy for our network of fishing, hunting, sports and outdoors websites.
CEO of First light Net (www.firstlightnet.com) a wholly owned business of Predatorial Advertising Associates.
Accountable for leading and setting the overall sales and business development strategy and vision and overseeing how to attract, contract, maximize and retain customers.
Create and manage strategic business development.
Client opportunity development/identification.
Execution of the business development activities and team leadership in all phases of the sales life-cycle.
Developing and implementing sales programs.
Leveraging the appropriate resources and Business Partners to support / execute business strategies.
Manage all department managers. -
C.O.O.
BigFishTackle.Com Inc.
(Privately Held; 11-50 employees; Online Media industry)
January 1996 — November 1999 (3 years 11 months)
Brand development, e-commerce sales, online advertising, web site traffic growth, web site UI and advertising revenue. Strategic niche outdoors partnership planning and implementation. Affiliate Program structuring and recruiting. Developed brand strategy and statistics systems.
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Partner
H&H Graphics
(Privately Held; 11-50 employees; Printing industry)
February 1993 — January 1996 (3 years)
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Graphics Manager
Trend Offset Printing
(Privately Held; 1001-5000 employees; Printing industry)
April 1990 — March 1995 (5 years)
Graphics Dept. Manager
Michael Hodgdon’s Education
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Development Dimmensions International
Certification, Management, 1992 — 1993
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Harris Management Course
Certified, Management, 1992 — 1992
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Pre Press Operations
Certfication, Graphic Design, Pre-Press Print, 1988 — 1989
Additional Information
Michael Hodgdon’s Websites:
Michael Hodgdon’s Interests:
family, fishing, hunting, outdoors, search engine optimization, online marketing, advertising, investing, Sea Doo'ing and riding
Michael Hodgdon’s Groups:
AdMonsters
American Sport Fishing Association
American Marketing Association
Internet Advertising Association (IAB)
International Game Fishing Association
Professional Outdoor Media Association
National Rifle Association
Chicago Interactive Marketing Association
North American Fishing Club
North American Hunting Club
Business Marketing Association
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Executive Suite -
AdMonsters -
Advertising Professional -
Marketing Executives Group -
Private Equity and Venture Capital Group -
Online Outdoors Industry Professionals Group -
IAB -
Sports Marketing and PR Pros -
eMarketing Association Network -
Online Marketing Professionals Group -
Online Advertising Professionals -
Chicago Interactive Marketing Association (CIMA) -
Mountaineers -
SPORTSbiz -
Outdoor Sporting Goods Connection -
Hunters and Anglers -
Social Media Marketing -
Sports Industry Network™ -
Gone Fishing -
B.A.S.S - Bass Anglers Sportsman Society -
FLW Outdoors -
Fly Fishing -
Camo Nation -
Sports Industry Forum -
Fair Hunters Group -
MY660AM -
Fly Anglers in Business -
Fly Fishermen -
Outdoor Business Network -
Fly Fishing Community -
US National Park Service -
Executives Outdoors -
FI/CO Consultant Opportunities
Michael Hodgdon’s Honors:
Sept. 2008 Web Marketing Association Web Award
- BigFishTackle.Com- Online Standard of Excellence Award
2008 Internet Advertising Competition Awards
- “Best Advertising Email message Campaign”
- “Best Online Community Online Newsletter Campaign”
Featured For Marketing Excellence- Microsoft Bcentral
Featured Bassin Magazine- Guide to the internet
Featured L.A. Times- "Casting on the Net, Firm Gets More Bites" by Karen E. Klien
Featured New York Times- "Famous on the Web" by Michael Pollak
#1 Rated highly trafficked Fishing & Boating Web Site on the Internet Top9.Com
Featured "Top Rated" in "Fishing OnLine 1,000 Best Fishing Web Sites" book.
#1 Rated most highly trafficked Fishing & Hunting Web Site- hitbox.com
Michael Hodgdon’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
