Social Media, Communications Analyst at Independent Consultant
Greater Minneapolis-St. Paul Area
Social Media, Communications Analyst at Independent Consultant
Greater Minneapolis-St. Paul Area
More than ten years of Customer Relationship Database management, analysis, implementation, administration, training, and development in Sales & Marketing and Professional Service environments; accustomed to highest-level liaisons, confidential information and discretion; and, interdepartmental coordination to better refine business policies and processes: a solution oriented dynamic professional.
Strategic Planning
Business Development
Resource Planning
Customer Relationship Management
Social Media
Sales Data Reporting
Research
Database Management
Marketing
Sales Administration
Event Planning
(Privately Held; Public Relations and Communications industry)
January 2009 — Present (11 months)
Managing social media initiatives including Twitter, Facebook & viral video integration with marketing strategies. Maximizing public relations and media relations initiatives. Customer Relationship Management & database analysis expertise also provided as necessary.
(Publishing industry)
September 1999 — Present (10 years 3 months)
Writer of "Quick Facts" column and hockey jounalism contributor
(Sports industry)
March 2009 — July 2009 (5 months)
Managing social media initiatives including Twitter, Facebook & viral video integration with online, on-demand hockey training website. Maximizing public relations and media relations initiatives. Website copy-editing for message consistency.
(Public Company; 10,001 or more employees; Financial Services industry)
2007 — 2008 (1 year )
CRM Administration Management & Development
Redesign, administration and development of Salesforce.com CRM database. Work with Sales, Marketing, Product Management & Executives to better refine business process and reporting to increase efficiencies. Development of training and execution of training programs. Adoption increase & program implementation. Report development & refinement. Procurement, execution & integration with third party vendor programs into CRM systems. Budget tracking, analysis and reporting for CRM. Data standard development and integrity maintenance.
(Privately Held; 501-1000 employees; Architecture & Planning industry)
2005 — 2007 (2 years )
Worked with Business Development and Marketing on the strategic redesign of Deltek CRM database. Sales Process change recommendations. Implementation and maintenance of Opportunity and Prospect tracking and all Client, Contact and Project data. Development of all training materials and responsible for database implementation and adoption training program. Lead Generation & Research. RFP response research & marketing proposal generation.
(Public Company; TGT; Retail industry)
September 1985 — August 2007 (22 years )
Sold Menswear in busy downtown skyway location. Achieved status as one of top sales performers. Maintained high profile clientele even as part time associate. Helped train new associates and was resource for store policies and cashiering information. Provided exceptional service to all customers.
(Public Company; 10,001 or more employees; RY; Financial Services industry)
2005 — 2005 (less than a year)
Worked with Fixed Income Private Finance Department on implementation and development of Salesforce.com database for tracking and reporting on sales and deal data and contacts. Implemented efficiencies for CRM process.
(Public Company; 1001-5000 employees; Financial Services industry)
2001 — 2005 (4 years )
Implemented the use of Salesforce.com for tracking and maintaining all client and sales data. Responsible for all training and development of data standards. Administered database for more than 100 employees. Report development and generation, data manipulation for sales and analysis. Data standard development. Assisted with Events & Marketing material distribution & procurement.
Bachelors Degree , Speech Communications, Journalism, Marketing
Environmental Issues, Social Networking Technology, CRM/SAAS Technology, Web 2.0, Hockey
University of Minnesota Alumni Association, Society of Professional Journalists, Midtown Farmer's Market Member