Filippo Meraldi

Current

• Product Manager at Buongiorno

Past

• Product Manager Mobile Advertising at Zero9
• International Communication & Marketing Manager at Skype
• Local Marketing & PR at Skype Italia

• Web Marketing Account at Aida Partners
• owner at Xtramedia
• Webmaster (Intern) at Preference srl.

see less...

3 more...

Recommended

2 people have recommended Filippo

Connections

414 connections

Industry

Online Media

Websites

• My Company
• My Blog

Filippo Meraldi’s Experience

• Product Manager

  Buongiorno

  (Public Company; Telecommunications industry)

  July 2009 — Present (5 months)

• Product Manager Mobile Advertising

  Zero9

  (Privately Held; Telecommunications industry)

  May 2008 — June 2009 (1 year 2 months)

  Head of the design and development of the project Wapadoo [www.wapadoo.com] a mobile advertising platform.

• International Communication & Marketing Manager

  Skype

  (Privately Held; Telecommunications industry)

  August 2007 — March 2008 (8 months)

  • Management and review of the 16 PR agencies and of the PR processes.
  • Coordination and supervision of the local consumer marketing and communication campaigns.
  • Interface between marketing and PR for the development of regional marketing activities.
  • Lead for the launch of the Italian 3 Skypephone in partnership with H3g.

• Local Marketing & PR

  Skype Italia

  (Privately Held; Telecommunications industry)

  March 2006 — July 2007 (1 year 5 months)

  • Account manager for Skype’s local PR activities in Italy and marketing promotions.
  • Manager of a 2-3 person team.
  • Point of contact for Skype Italy’s country manager and London HQ for the execution of the local communication strategy for PR, marketing and web tools.
  • Budget management
  • Lead on public speaking activities and events in close partnership with Skype’s country manager
  • Lead for localisation of Italian website and standard advertising material.

• Web Marketing Account

  Aida Partners

  (Public Company; 11-50 employees; Public Relations and Communications industry)

  2004 — February 2006 (2 years )

  • Lead for the agency’s web marketing activities
  • Management of online marketing programs including search and affiliate marketing.
  • Supervision of software development and intranet projects.

• owner

  Xtramedia

  (Privately Held; 1-10 employees; Internet industry)

  2001 — 2004 (3 years )

  • Lead for communications relating to web and software tools.
  • Analysis, planning and supervision of web sites and portals such as: esteticaonline.com – scu-ba.it – shirtyvinci.com
  • Planning and development of media promotion projects such as: media CDs, promotional leaflets and small web marketing campaigns.
  • Project Management of software development such as: Intelligence Pro (CMS) – SKadvance (superskin srl.)

• Webmaster (Intern)

  Preference srl.

  (Media Production industry)

  September 2000 — February 2001 (6 months)

  Stage in marketing and advertising creativity.
  I’ve been partnered with several advertising and marketing professionals to reach
  practical knowledge.
  -Art Director assistant following up advertising project plans.
  -Account assistant in events organization.
  -Study of data processing and IT improvement of the company.
  -Webmaster of the company web site

Additional Information

Filippo Meraldi’s Websites:

• My Company
• My Blog