Director of Strategy, Social Media at Avenue A | Razorfish
Greater Seattle Area
Director of Strategy, Social Media at Avenue A | Razorfish
Greater Seattle Area
6 more...
Summary: Social Networking Strategist; experienced driving platform and program strategy, implementation and operation.
Objectives:
Define and implement Social Networking platform capabilities and program strategies that enable to capture, channel and re-purpose the knowledge generated through the online collaboration of individuals and organizations.
16+ years Microsoft veteran, most of that experience has been focused on the strategic definition and implementation of customer relationship systems and programs; the last 4 working for the Microsoft.Com and Microsoft Office Live teams defining and deploying Social Networking / Media platforms and program strategies aimed to drive business objectives such as increasing user product activity and satisfaction while at the same time minimizing support costs. Microsoft.COM and Office Live Social Networking programs and platforms support hundreds of thousands of customers worldwide.
My experience encompasses a broad spectrum ranging from competitive analysis, vendor evaluation and selection, development team leadership on a product management role (including scrum/rapid development methodologies); strategy and processes definition and implementation for all aspects of Social Networking / Media programs (moderation, community management, influencer program, metrics, etc.). Fluent in English and Spanish.
Social Networking / Media, Community Program Strategies and Supporting Systems
CRM Program Strategies and Supporting Systems
Product Planning, Product Management
International engagement
Bachelor, Electronic Engineering, 1984 — 1989
Social Media, Online Communities, CRM, VRM