Product Director at Crowd Factory
Greater Seattle Area
Product Director at Crowd Factory
Greater Seattle Area
8 more...
Summary: Social Networking Strategist; experienced driving platform and program strategy, implementation and operation.
Objectives:
Define and implement Social Networking platform capabilities and program strategies that enable to capture, channel and re-purpose the knowledge, content and enthusiasm generated through the online collaboration of individuals and organizations.
Product Director at Crowd Factory; leading the definition and driving creation of platform capabilities to enable the creation of sophisticated Social Media experiences and metrics to understand impact and opportunities to improve those experiences.
Social Media Strategy Director at Razorfish advising clients on the definition and implementation of initiatives to achieve their business objectives.
16+ years Microsoft veteran, most of that experience focused on the strategic definition and implementation of Social and customer relationship systems and programs; last 4 years at Microsoft working for the Microsoft.Com and Microsoft Office Live teams defining and deploying Social Networking / Media platforms and program strategies aimed to drive business objectives such as increasing user product activity and satisfaction while at the same time minimizing support costs. Microsoft.COM and Office Live Social Networking programs and platforms support hundreds of thousands of customers worldwide.
My experience encompasses a broad spectrum ranging from competitive analysis, vendor evaluation and selection, development team leadership on a product management role (including scrum/rapid development methodologies); strategy and processes definition and implementation for all aspects of Social Networking / Media programs (moderation, community management, influencer program, metrics, etc.). Fluent in English and Spanish.
Social Networking Marketing Strategies and Infrastructure
Social Media
CRM Marketing Strategies and Infrastructure
Technical Product Planning
Product Management
International Project Management
(Privately Held; Internet industry)
June 2009 — Present (6 months)
Leading the definition and driving development of platform capabilities to enable the creation of sophisticated Social Media experiences and metrics to understand impact and opportunities to improve those experiences.
Bachelor , Electronic Engineering , 1984 — 1989
Social Media, Online Communities, CRM, VRM