LinkedInMark Figart

Mark Figart

▸ Code Geek | Marketing Agency Chief

San Antonio, Texas Area
Marketing and Advertising
  1. Digett
  1. Emerging,
  2. Luminant Worldwide,
  3. BSG Alliance
  1. Texas A&M University
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President and Founder

– Present

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* Demand and Sales Lead Generation Strategist
* Web Application Architect, Developer, Integrator
* Passionate Code Geek
* Wordsmith and Avid Reader
* Student of Leadership, Life and Pursuit of Happiness

After twelve years building software and digital marketing platforms I launched Digett in July of 2001 to empower clients with powerful, turnkey, web-based marketing solutions. The firm has evolved into a full service digital media agency focused on helping our clients get prospects into and through the purchase funnel.

My specialties include marketing automation (hands-on experience with Act-On, Hubspot, Infusionsoft, Marketo, Salesforce) sales lead generation and nurturing, content strategy, search engine optimization, search engine marketing, web analytics, systems architecture, team development, and process improvement.

Digett works with growth-oriented middle market B2B companies to generate qualified sales leads through digital channels. We combine compelling online content and marketing automation to drive profitable buyer relationships and to derive insights for continuous improvement.

Past and Current Clients include:

* Churchill Downs
* Everplans
* Generations Federal Credit Union
* Goldman Sachs
* H-E-B
* Invesco
* Padgett Stratemann
* Schlumberger
* Headspring


President and Founder

– Present (13 years 5 months)San Antonio, Texas

As founder and president of Digett, my greatest success is evidenced by our strong team of domain experts. My interests within the firm include our clients' engagement strategies, technical architecture, search and conversion optimization.

Senior Manager

(8 months)

Bottom-line responsibility for project delivery. Though my stint was brief, the work we did at Emerging was as exciting as just about any I had encountered. The company failed, though, to weather the storm that was the burst of the Internet bubble. Hence, my move to the Texas Hill Country and simultaneous launch of Digett.

Project Manager

Luminant Worldwide
(3 years 1 month)

Formerly Align Solutions, Luminant was seeded with BSG evacuees who, in some cases, bore responsibility for the BSG brain drain. In any case, the folks at Luminant were bright and ambitious, and my three years with them represented a great professional growth experience.


BSG Alliance
(2 years 1 month)

BSG was my first exposure to processes that I had not myself been responsible for developing. What an eye opener. This opportunity was a giant leap forward in my career, and I'm so grateful to Susie Buehler for inviting me to an interview.

M-1 Tanker

US Army
(3 years)

Basic/advanced training at Fort Knox, Kentucky. Eighteen months in Schweinfurt, Germany and fourteen months at Fort Hood, Texas. Honorably discharged at the rank of sergeant E-5.


Association for Corporate Growth (ACG) - Central Texas Chapter

VP Special Events
– Present

American Marketing Association - San Antonio Chapter

– Present


Marketing Plan for Growth(Link)

January 2010

Marketing Plan for Growth is a practical guide to understanding and leveraging Internet and social media marketing strategies to generate new business. It is intended an easy-to-understand, step-by-step reference for achieving increased sales.


  • Marketing Automation
  • Content Marketing
  • Lead Generation
  • Integrated Marketing
  • Web Analytics
  • Website Development
  • Social Media Marketing
  • SEO
  • Content Strategy


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