Francois Haguel

Current

Strategic Account Executive at Olive Media

Past

Advertising Account Executive at The Cyberpresse Network
Advertising Account Manager at Communications Voir
Promotion Agent at Disque Musi-Art Records

see less...

Education

Performance D.O. Inc.
Rogen SI
Université du Québec à Montréal

Cegep de Jonquière

see less...

1 more...

Recommended

10 people have recommended Francois

Connections

284 connections

Industry

Online Media

Websites

My employer

Francois Haguel’s Summary

Senior online sales account manager >
- Maintaining quality relationships with top advertising agencies in Canada (Montreal, Toronto, Vancouver, Ottawa, Quebec City).
- Building made-to-measure promotional and advertising plans based on client objectives and campaign strategies.
- Developing multi-media strategies in collaboration with mobile, newsprint, magazine, radio and TV sales account managers.
- Negotiating short, medium and long-term advertising agreements with major clients : Audi, Bell Canada, BMO, BMW, Brother, Canadian Tourism Commission, CIBC, Fidelity Investments, Franklin Templeton Funds, General Motors, Lenovo, Microsoft, Nissan, IBM, ScotiaBank, Telus, Volvo, Vonage.
- Evaluating growth objectives and strategies through client and industry development analysis and sales team training.

Francois Haguel’s Specialties:

Online advertising sales business development towards media directors, planners and marketing directors. Sales management, optimisation, forecasting.

Francois Haguel’s Experience

Strategic Account Executive

Olive Media

(Online Media industry)

January 2007 — Present (2 years)

National advertising representation for Olive Canada Network, a Gesca Numérique / Torstar Digital enterprise.

Hands-on business development towards major ad agencies and direct clientèle alike. Building strong relationships with media directors and developing a new client base for a network of 45 high-quality websites across Canada.

CNet Network (Download.com, News.com, TechRepublic, ZDNet), Maxim Group (MaximOnline.com, StuffMagazine.com, Blender.com), NBC Network (NBCSports.com, iVillage.com, TV.com, MetaCritic.com, GameSpot.com, MP3.com), Cyberpresse Network (see prior position), TorStar Network (TheStar.com, Toronto.com, +) and more.
Advertising Account Executive

The Cyberpresse Network

(Online Media industry)

October 2002 — December 2006 (4 years 3 months)

National advertising account management for The Cyberpresse Network's* web sites to major English-Canadian advertising agencies (Toronto, Ottawa, Vancouver, etc.).

Hands-on business development towards major ad agencies and direct clientèle alike. Building strong relationships with media directors and developing a new client base for a network of 5 high-quality French-Canadian websites :
Cyberpresse.ca, LaPresseAffaires.com, Technaute.com, MonToit.ca, MonVolant.ca.
Advertising Account Manager

Communications Voir

(Privately Held; 201-500 employees; Newspapers industry)

February 2000 — October 2002 (2 years 9 months)

Prospection and advertising sales towards Quebec-based advertising agencies and retail clientèle, mainly in the entertainment industry.
Promotion Agent

Disque Musi-Art Records

(Privately Held; 11-50 employees; Entertainment industry)

May 1996 — April 1997 (1 year)

Press relationship and promotion for recording artists.

Francois Haguel’s Education

Performance D.O. Inc.

Trainee, Sales, Negociation & Client relationship, 2007 — 2007

Punctual sales organization, negotiation skills and client relationship management training at http://www.performancedo.com/
Rogen SI

Trainee, Presentation skills, 2007 — 2007

Professional training in presenting compelling and convincing projects - adapted to online advertising sales: http://www.rogensi.com.
Université du Québec à Montréal

B.A., Marketing, 1996 — 1999

Activities and Societies:

Club Marketing UQAM, Commerce Games, Marketing Week
Cegep de Jonquière

D.E.C. Pro, Arts et Technologie des Médias, 1993 — 1996

Integrated communications program with specialization in Advertising. Nominated in 1996 for Mr Advertising and Mr A.T.M. awards.

Activities and Societies:

Cégeps en Spectacles, Gala des Alfreds