Francois Gossieaux

Current

Partner at Beeline Labs, LLC
Sr. Research Fellow at Society for New Communications Research
President at Corante

Marketing Blogger at Emergence Marketing

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1 more...

Past

President at MarketHum, LLC
Chairman/CMO & founder at Synopia
Chief Marketing Officer/ VP Marketing at eRoom Technology

Vice President Marketing and New Product Development at InUnity, Inc.
Director of Product Marketing -distributed computing products group at Stratus Computers
Business Line Manager at Agfa Compugraphic
Product Manager at Barco

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4 more...

Education

Harvard University
Universiteit Gent
atheneum kortrijk

Recommended

15 people have recommended Francois

Connections

500+ connections

Industry

Computer Software

Websites

Francois Gossieaux’s Summary

I am a high energy, innovative marketing professional in the Boston area.

I am currently a partner and co-founder at Beeline Labs, a boutique marketing innovation firm helping clients create new customers by humanizing themselves and their brands. I am also a senior fellow and board member with the Society for New Communications Research.

I also co-founded and co-lead the yearly Tribalization of Business Study (http://www.tribalizationofbusiness.com), an annual study in partnership with Beeline Labs, Deloitte and the Society for New Communications Research. As part of the study, we survey and analyze how companies leverage communities and social media as part of their business processes.

When I have free cycles I blog at Emergence Marketing (http://www.emergencemarketing.com), participate in CMO 2.0 Conversations (http://www.cmotwo.com), or act as the community manager for the Marketing 2.0 Community (http://www.marketingtwo.net).

Francois Gossieaux’s Specialties:

Marketing business strategy + tactics - including: branding, positioning, direct marketing, marketing innovation, events, product management, public relations, product marketing, industry marketing, etc.

Community development and management - build and maintain business communities in support of marketing, customer service, innovation and product development.

Social media strategy & planning

Francois Gossieaux’s Experience

Partner

Beeline Labs, LLC

(Privately Held; Management Consulting industry)

January 2008 — Present (1 year 11 months)

Beeline Labs is a marketing innovation firm focused on helping companies externalize their marketing processes by leveraging communities, social media, and web 2.0 tools, in order to make marketing work again.

The company was formed out of a merger between MarketHum and FogHound.
Sr. Research Fellow

Society for New Communications Research

(Computer Software industry)

2007 — Present (2 years )
President

Corante

(Privately Held; 1-10 employees; Online Media industry)

July 2005 — Present (4 years 5 months)
Marketing Blogger

Emergence Marketing

(Internet industry)

March 2005 — Present (4 years 9 months)

Blogging about my passion - marketing and innovation.
President

MarketHum, LLC

(Privately Held; 1-10 employees; Management Consulting industry)

June 2007 — January 2008 (8 months)

MarketHum merged with FogHound to form Beeline Labs.
Chairman/CMO & founder

Synopia

(Privately Held; 1-10 employees; Computer Software industry)

January 2003 — March 2005 (2 years 3 months)

Synopia was a company focused on providing a software solution for the front end of the product lifecycle. It embedded community with web 2.0 like functionality to streamline upfront product innovation.

Unfortunately, the company was to early and the market not ready to embrace a new product category, and I was forced to close it down after two years.
Chief Marketing Officer/ VP Marketing

eRoom Technology

(Privately Held; 51-200 employees; Computer Software industry)

January 1998 — January 2003 (5 years 1 month)

Responsible for marketing, product management and strategy. Also built eRoom.net - eRoom's ASP offering.
Vice President Marketing and New Product Development

InUnity, Inc.

(Privately Held; 11-50 employees; Computer Software industry)

May 1997 — January 1998 (9 months)
Director of Product Marketing -distributed computing products group

Stratus Computers

(Public Company; 501-1000 employees; Computer Software industry)

June 1995 — February 1997 (1 year 9 months)
Business Line Manager

Agfa Compugraphic

(Public Company; 10,001 or more employees; Computer Hardware industry)

August 1990 — June 1995 (4 years 11 months)
Product Manager

Barco

(Public Company; 1001-5000 employees; BAR; Electrical/Electronic Manufacturing industry)

1987 — 1990 (3 years )