Aaron Fetters

Current

Consumer and Market Knowledge Manager - eCommerce and Mobile at Procter and Gamble

Past

Global Interactive Marketing Manager - Olay Brand at Procter & Gamble

Education

Miami University

Connections

129 connections

Industry

Market Research

Aaron Fetters’s Summary

Consumer and Marketing Knowledge Manager for eCommerce/Mobile and Digital - 2008 to present
Interactive Marketing Manager for the Olay Brand - 2006 to 2008
Virtual Solutions Program Manager for Personal Beauty Care
Supply Planning Systems Manager for Fabric and Home Care
Engineering Information Technology Manager

Aaron Fetters’s Specialties:

eCommerce Insights - consumer habits and practices, marketplace best practices, etc.
Mobile consumer understanding - habits and practices, metrics, research

Aaron Fetters’s Experience

Consumer and Market Knowledge Manager - eCommerce and Mobile

Procter and Gamble

(Public Company; 10,001 or more employees; PG; Consumer Goods industry)

June 1998 — Present (11 years 2 months)
Global Interactive Marketing Manager - Olay Brand

Procter & Gamble

(Public Company; 10,001 or more employees; PG; Consumer Goods industry)

October 2006 — June 2008 (1 year 9 months)

• Global responsibility for strategic direction of Interactive Program for a brand with over $2 Billion in sales
• Responsible for ROI evaluation of multiple Interactive elements of Marketing plans; Accountable for over $7 Million in incremental Net Outside Sales per fiscal year
• Designed and executed the strategy for a Consumer Relationship Management (CRM) program reaching over 3 Million consumers
• Primary Owner of Interactive Agency relationship; Delivered Work Process and Relationship Improvement plans leading to more effective campaign delivery
• Led the expansion and analysis of Innovation such as personal on-line consultation