Robert Ferrer

Robert Ferrer

Videographer and Social Media Consultant

Location
Copenhagen Area, Capital Region, Denmark
Industry
Marketing and Advertising

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Robert Ferrer's Overview

Current
Past
  • Graphic Production Manager at iQuantic
  • Art Director at Filipinas Magazine
  • Traffic Production Coordinator at Rittenhouse
  • Graphic Production Designer at Butterfield & Butterfield
  • Video Producer at Publicity Express
  • Assistant Account Executive at Ron Wren Advertising
Education
Connections

500+ connections

Websites

Robert Ferrer's Summary

Videographer
Marketing & Social Media Strategy Consultant
Graphic Designer

A 25-year career working with companies to create value in video production, graphic design, art direction and marketing. From designing print and presentation materials and web presences, to developing a variety of videos for communication strategies, my drive has been to be creative in my work, preserve an organization’s brand standards across print and electronic media, and serve to meet the needs of the organization’s core values and mission statement. Eight years' experience in managing personnel, including recruiting, performance reviews, compensation recommendations and day-to-day coaching.

Specialties:
• Corporate video production
• Social media consulting
• Emphasis on B2B
• Marketing collateral materials
• Marketing and branding strategy
• Graphic design project management

Management Training
• Certified in The Human Element
• Life Orientations (LIFO Method)

Robert Ferrer's Experience

Director, Videographer and Social Media Consultant

Ferrer Creative

Sole Proprietorship; Myself Only; Marketing and Advertising industry

August 2010Present (4 years 2 months)

Currently serve as video communications and social media consultant to mostly B2B clients in the US, Sweden, Netherlands, Denmark and Japan. Helped clients determine their needs to present themselves to customers, and create an execution strategy to accomplish their objectives. Developed template-based websites, and wrote, directed, shot and edited videos for web strategies, and communication goals.

VP, Marketing and Product Development

The Schutz Company

Privately Held; 1-10 employees; Professional Training & Coaching industry

January 2009March 2010 (1 year 3 months)

One of five to assist in startup of a new publishing and consulting firm specializing in organizational development. Developed and managed communication strategy using email and product-based websites. Designed corporate identity and marketing materials. Created and supervised design of new products for customers, including workbooks, paper instruments and assessments, as well as online-based reports. Managed company’s technology needs, including purchases of computer and peripherals, services with web developers, printers, fulfillment houses and server hosts. Served as part of team to organize, market and run conferences for clients.

Privately Held; 11-50 employees; Professional Training & Coaching industry

April 2006December 2008 (2 years 9 months)

Managed information needs for organizational development publishing and training firm for leadership, team-building, collaboration, personal productivity and professional coaching programs. Developed and managed website strategy. Designed and wrote e-newsletter published to an audience of independent consultants and trainers. Created, designed and developed all print materials, including corporate identity and collateral. Designed and updated teaching and training materials, workbooks, paper instruments and assessments, manuals and wall charts. Oversaw operations of the South San Francisco office and managed. Administrated technology systems, including email and data servers. Maintained relations with national and international customers for customized projects. Helped to maintain relations with Japanese parent company. Part of team to organize, market and run conferences for clients.

Graphic Production Manager/Operations Manager

Compensia, Inc.

Privately Held; 11-50 employees; Management Consulting industry

20032006 (3 years)

One of four to assist in startup of a thriving executive compensation consulting firm for high-tech, biotech and bio-pharma industries for the San Francisco Bay Area. Managed operations, including IT and administration. Designed identity, collateral materials, articles and web site for company and company-sponsored events. Part of team to organize, market and run conferences for clients.

Graphic Production Manager

iQuantic

19972000 (3 years)

Reset the vision of and managed a full service graphics production department for a premier compensation consulting firm for the high tech, software, biotech, pharmaceutical, and medical devices industries. Supervised a staff of six graphic designers and production assistants to design, develop and produce marketing materials, as well as graphic presentations and reports for clients. Managed performance reviews, compensation recommendations, recruitment of personnel. Worked as part of a core team to design, develop, market and run the first ever stock option conference for Silicon Valley-based corporations.

Art Director

Filipinas Magazine

Privately Held; 1-10 employees; Publishing industry

19941997 (3 years)

Managed the graphic needs of an 80-page color monthly publication for Filipinos and Filipino-Americans living in the United States and the Philippines. Collaborated with ad clients, writers, photographers, pre-press, and printers to direct and produce spreads, layouts and print ads. Designed and developed media kits and collateral materials for advertising department.

Traffic Production Coordinator

Rittenhouse

19921994 (2 years)

Developed and managed a system to process print projects between the marketing department and the art department of a paper converting company (later purchased by Nashua). Maintained relations with printers and prepress houses.

Graphic Production Designer

Butterfield & Butterfield

Privately Held; 1001-5000 employees; Fine Art industry

19911992 (1 year)

Produced full color catalogues for a fine art auction house (now Bonham’s & Butterfield). Maintained relations with printers and prepress houses.

Video Producer

Publicity Express

March 1990December 1990 (10 months)

Wrote, produced, and edited radio and television commercial ads for entrepreneurs. Spots aired in local markets throughout the United States. Produced quarterly publication, "Publicity Express" targeted at media outlets.

Assistant Account Executive

Ron Wren Advertising

19891990 (1 year)

Maintained relations with clients for an advertising agency, serving local clients in the San Francisco Bay Area. Gathered research for media buys and maintained relations with print, radio and television representatives.

Robert Ferrer's Projects

  • One-Minute Video Series

    • April 2011 to Present
    Team Members: Robert Ferrer

    An ongoing series of what-you-missed videos made to encapsulate the energy and content of corporate events in one minute.

Robert Ferrer's Skills & Expertise

  1. Video Production
  2. B2B Marketing
  3. Social Media
  4. Adobe Creative Suite
  5. Final Cut Pro
  6. Graphic Design
  7. Publishing
  8. Training
  9. Project Management
  10. Press Releases
  11. Online Marketing
  12. Start-ups
  13. Digital Strategy
  14. Media Relations
  15. Organizational Development
  16. Corporate Identity
  17. Email Marketing
  18. Copywriting
  19. Strategy
  20. Graphics
  21. Social Media Marketing
  22. Digital Marketing
  23. B2B
  24. Advertising
  25. Marketing Strategy
  26. Facebook
  27. Collateral
  28. Creative Direction
  29. Leadership
  30. Content Strategy
  31. Brand Development
  32. Integrated Marketing
  33. Marketing
  34. Art Direction
  35. Photography
  36. Newsletters
  37. Program Management
  38. Online Advertising
  39. Editing
  40. Video
  41. Digital Media
  42. Research
  43. Brochures
  44. Blogging
  45. Entrepreneurship
  46. Illustration
  47. SEO
  48. Strategic Communications
  49. Product Development
  50. Social Networking

View All (50) Skills View Fewer Skills

Robert Ferrer's Education

Miami University

BS, Mass Communication

19851989

Emphasis in radio, television, advertising and political science

Activities and Societies: WMUB, Laws Hall & Associates

Robert Ferrer's Additional Information

Websites:
Interests:

Woodworking, furniture making, golf

Groups and Associations:

The Human Element, Life Orientations

Contact Robert for:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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