Fernando Maciá

Current

CEO at Human Level Communications
Profesor de Marketing Digital at FUNDESEM

Past

CEO at Magenta Creatividad, S.L.
Local Delegate at Diario La Verdad

Education

Fundesem Business School
Comillas Pontifical University
Universidad Complutense de Madrid

Tarrant County College

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Recommended

2 people have recommended Fernando

Connections

160 connections

Industry

Internet

Websites

Fernando Maciá’s Summary

My first experience with SEO was at the end of the year 2000, when I started to use a web traffic analysis tool. After realizing the key role that search engines played in the generation of traffic, I tried to learn as much as possible about search engines and the "magic" behind the logic involved in their results. In 2000, I created Human Level Communications, a pioneer in the field of SEO in Spain. We have led international SEO projects in Spain and Latin America, such as: the official Spanish tourism portal in eleven different languages, Microsoft’s enterprise portal for Spanish speaking audiences, Caixa Galicia's network of portals for Spain and Portugal, and Venezuela Online Yellow Pages, among many others.

I co-authored a book with my partner Javier Gosende, Posicionamiento en Buscadores, the first Spanish language book on Search Engine Positioning, published in November of 2006, by Anaya Multimedia. The second edition of this book, Posicionamiento en Buscadores Edición 2009, has just been released.

I am a professor of Digital Marketing at the FUNDESEM Business School, the Pompeu Fabra University of Barcelona and the University of Zaragoza. In addition, I participate regularly as a speaker in national and international SEO seminars such as SMX, Search Congress and Webmasters Conference.

Fernando Maciá’s Specialties:

Search engine optimization, web analytics, online marketing and corporate website design.

Fernando Maciá’s Experience

CEO

Human Level Communications

(Privately Held; Internet industry)

January 2000 — Present (9 years 11 months)
Profesor de Marketing Digital

FUNDESEM

(Internet industry)

2000 — Present (9 years )
CEO

Magenta Creatividad, S.L.

(Partnership; 1-10 employees; Marketing and Advertising industry)

January 1992 — December 1999 (8 years )
Local Delegate

Diario La Verdad

(Privately Held; 501-1000 employees; Newspapers industry)

January 1991 — December 1991 (1 year )

Fernando Maciá’s Education

Fundesem Business School

MBA , 2007 — 2008

Activities and Societies:

Fundesem Alumni
Comillas Pontifical University

Master , Marketing Management , 1995 — 1996

Activities and Societies:

Fundesem Asociación
Universidad Complutense de Madrid

Graduate , Communication Arts , 1984 — 1989
Tarrant County College

Electrical Engineering 1982 — 1983

I studied at Tarrant County Junior College for one year, while I lived in Arlington, Texas.

Additional Information

Fernando Maciá’s Websites:

Fernando Maciá’s Groups:

Search Marketing Professional Organization (SEMPO), Web Analytics Association (WAA)

LinkedSEO
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
SMX - Search Marketing Expo
Search Engine Strategies Conference & Expo
Networking Activo
Online Marketing España (OME) Madrid
Search Marketing Expo (SMX) Madrid
UCM Alumni
Search Engine Marketing World
FUNDESEM
Fundesem Alumni