Owner, Human Level Communications
Valencia Area, Spain
- Current
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- CEO at Human Level Communications
- Past
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- CEO at Magenta Creatividad, S.L.
- Local Delegate at Diario La Verdad
- Education
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- Fundesem Business School
- Comillas Pontifical University
- Universidad Complutense de Madrid
- Tarrant County College
- Connections
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37
connections
- Industry
- Internet
- Websites
Fernando Maciá’s Summary
My first experience with SEO was at the end of the year 2000, when I started to use a web traffic analysis tool. After realizing the key role that search engines played in the generation of traffic, I tried to learn as much as possible about search engines and the "magic" behind the logic involved in their results. In 2000, I created Human Level Communications, a pioneer in the field of SEO in Spain. We have led international SEO projects in Spain and Latin America, such as: the official Spanish tourism portal in eleven different languages, Microsoft’s enterprise portal for Spanish speaking audiences, Caixa Galicia's network of portals for Spain and Portugal, and Venezuela Online Yellow Pages, among many others.
I have co-authored a book with my partner Javier Gosende, Posicionamiento en Buscadores, the first Spanish language book on Search Engine Positioning, published in November of 2006, by Anaya Multimedia. I am a professor of Digital Marketing at the FUNDESEM Business School, the Pompeu Fabra University of Barcelona and the University of Zaragoza. In addition, I participate regularly as a speaker in national and international SEO seminars.
Fernando Maciá’s Specialties:
Real estate website development, search engine optimization, web analytics, online marketing and corporate website design.
Fernando Maciá’s Experience
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CEO
Human Level Communications
(Partnership; 1-10 employees; Internet industry)
January 2000 — Present (8 years 5 months)
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CEO
Magenta Creatividad, S.L.
(Partnership; 1-10 employees; Marketing and Advertising industry)
January 1992 — December 1999 (8 years)
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Local Delegate
Diario La Verdad
(Privately Held; 501-1000 employees; Newspapers industry)
January 1991 — December 1991 (1 year)
Fernando Maciá’s Education
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Fundesem Business School
MBA, 2007 — 2008 (expected)
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Comillas Pontifical University
Master, Marketing Management, 1995 — 1996
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Universidad Complutense de Madrid
Graduate, Communication Arts, 1984 — 1989
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Tarrant County College
Electrical Engineering 1982 — 1983
I studied at Tarrant County Junior College for one year, while I lived in Arlington, Texas.
Additional Information
Fernando Maciá’s Websites:
Fernando Maciá’s Groups:
Search Marketing Professional Organization (SEMPO), Web Analytics Association (WAA)
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Online Marketing España (OME) Madrid member -
Search Marketing Expo (SMX) Madrid member
Fernando Maciá’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
