Fernando Barbella

Current

• Interactive Creative Director at BBDO Argentina

Past

• Creative Director at OgilvyInteractive Latina South
• Creative Director at OgilvyInteractive Argentina
• Art Director at OgilvyInteractive Argentina

• Art Director at Tsubcero
• Content Developer / Copywriter at YBK Comunicacion
• Account Executive at Alvisoft

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Education

• Buenos Aires University

Recommended

23 people have recommended Fernando

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• The Work. The Work. The Work.
• Twitter
• My book

Fernando Barbella’s Summary

Fernando Barbella was born in Buenos Aires, Argentina. After realizing he would never be an airplane pilot because of his defective vision, he decided to study for a Communication Science Degree at Buenos Aires University. He began his new media communications career in 1996, as an account executive (a career move luckily truncated on time and migrated into Content Responsible) in a small software developing company. After playing the role of Creative Director at OgilvyInteractive Latina South until year 2007, he is now the current Interactive Creative Director at BBDO Argentina.

He has led interactive campaigns and developed the integration of digital tools in strategies and integrated communications for brands such as Doritos, Lay´s, 7up, Nike, Motorola, Coca-Cola, Sprite, Dove, American Express, IBM, Lenovo, GSK, Kimberly-Clark, Kodak, Panasonic, FIAT, Santander Bank, Brahma Beer, Hellmann´s, Nestle, Telefonica and SAP.

Fernando´s work has been recognized at the London Festival, Eagle Awards Mexico, Ojo de Iberoamerica, FIAP, the Webby Awards, Festival Mundial de Publicidad de Gramado, the International Business Awards, the Argentinean Creative Circle, the IAB, the Argentinean Direct and Interactive Marketing Association, the Deustche Welle and the Advertising Age’s "Book of Tens".

Always in the mission of “preaching” about the benefits and new trends of the digital communications industry, he led for two years in a row the marketing taskforce at the local chapter of the IAB, is a member of the IADAS (International Academy of Digital Arts and Sciences), and is also a founding member of the Argentinean Direct Creative Circle. He has taught classes, seminars and conferences about creativity in new media in Spain, USA, Argentina, Chile, Guatemala, Mexico, Panama, Paraguay and Venezuela. He also tried unsuccessfully to keep alive and updated several blogs of diverse topics at the same time, but he keeps on feeding his favorite one, called “AdVerbatims”.

Fernando Barbella’s Specialties:

online advertising, mobile marketing, new consumer trends, branding and identity, interactive marketing, viral marketing, digital integration

Fernando Barbella’s Experience

• Interactive Creative Director

  BBDO Argentina

  (Privately Held; Marketing and Advertising industry)

  November 2007 — Present (1 year 9 months)

• Creative Director

  OgilvyInteractive Latina South

  (Public Company; 10,001 or more employees; Marketing and Advertising industry)

  January 2007 — November 2007 (11 months)

• Creative Director

  OgilvyInteractive Argentina

  (Public Company; 5001-10,000 employees; Marketing and Advertising industry)

  March 2002 — December 2006 (4 years 10 months)

• Art Director

  OgilvyInteractive Argentina

  (Public Company; Marketing and Advertising industry)

  April 2000 — February 2002 (1 year 11 months)

• Art Director

  Tsubcero

  (Privately Held; 11-50 employees; Internet industry)

  February 1999 — March 2000 (1 year 2 months)

• Content Developer / Copywriter

  YBK Comunicacion

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  October 1997 — December 1998 (1 year 3 months)

• Account Executive

  Alvisoft

  (Public Company; 11-50 employees; Internet industry)

  November 1996 — October 1997 (1 year)

Fernando Barbella’s Education

• Buenos Aires University

Additional Information

Fernando Barbella’s Websites:

• The Work. The Work. The Work.
• Twitter
• My book

Fernando Barbella’s Interests:

social networking, cultural trends, professional networking, geek culture, digital trends, new media, convergence, iTV, mobile apps, blogging, swimming, travel, airplanes, international cooking, painting, music, movies

Fernando Barbella’s Honors:

Y09
Wave: 2Bronzes
FIAP: 1GP 1Silver 1Bronze
Y08
IAB: 1GP 3Gold 2Silver 2Bronze
FWA: 1SotD
OjoIberoamerica: 1Gold
BoBs: 1Nominee
EFFIE: 1Gold
GoldPencil: 1Bronze
Y07
Diente: 1Silver 1Bronze
BoBs: 1Nominee
Webby: 1Honoree
Y06
IAB: 4Gold
AdAgeBookofTens: 1 featured blog
AMDIA: 1Gold 1Bronze
EagleAwards: 1Gold 1Silver 2Bronze
FIAP: 1Gold 3Bronze
GoldPencil: 1Gold
Y05
London: 1Gold
IAB: 1GP 7Gold
AMDIA: 1Gold 1Silver 1Bronze
Diente: 1Silver 3Bronze
OjoIberoamerica: 1Silver 2Bronze
AMAUTA: 1Gold 1Silver
Gramado: 2Silver 2Bronze
Int.Buss.Awards: 1Gold
GoldPencil: 1Silver 1Bronze
EagleAwards: 3Bronze
Y04
Touchpoints: 2Gold
AMDIA: 1Gold 1Silver 1Bronze
Diente: 2Bronze
GoldPencil: 2Gold 1Silver
IAB: 3Gold
OjoIberoamerica: 1Gold 1Silver 1Bronze
Y03
AMDIA: 1GP 1Silver 1 Bronze
Diente: 1Silver 1Bronze
IAB: 1Gold
GoldPencil: 1Gold
FIAP: 1Bronze
Y02
AMDIA: 1Silver 2Bronze
Diente: 1Bronze
OjoIberoamerica: 1Silver
FIAP: 1Bronze
GoldPencil: 1Gold