Fernando Martinez Ciriano

Current

Business Development Manager at Telefonica Internacional

Past

Senior Product Manager at Telefonica
New Business Development. Location Based Services at Telefonica Moviles España
Consultant at Telenium

4 more...

Education

IE (Instituto de Empresa)
Universidad Politécnica de Madrid
Ecole centrale de Paris

Recommended

3 people have recommended Fernando

Connections

500+ connections

Industry

Telecommunications

Fernando Martinez Ciriano’s Summary

In favour of: Innovation, progress. Testing by "seeing and touching". Strong believer in the KISS method - "Keep It Simple, Stupid". Customer experience (before and after sale). Service. Attention to details.

Against: Competing only on price. Mediocrity. Lies. Hearing and not listening. Speculation. Unfair treatment or abuse of any type.

Role:

Business Development at TISA working for 12 operators in LATAM.

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Previous at Telefonica Spain.

Senior Product Manager for Mass Market Marketing Department at Telefónica Móviles España. Responsible for product and service offer for migrants living in Spain. My tasks include all factors in marketing plan: proposal, approval, development, training, media and campaing, control and modification. In permanent contact with main actors, propose and negotiate new activities in and out the company to prepair launch, create action plans and execute it following procedures and quality standars in the Company.

Main goals achieved in the last two years: International Top-up, International Sales of Packs, International Tariffs on-net and off-net.

Wireless Products and Services for Migrants. International Operations (sales and international top up).
Mundo Movistar. LATAM, O2, Meditel.

Ecuador -> http://www.movistar.com.ec + Personas + prepago + mundo movistar
Colombia -> http://www.movistar.com.co + Personas + prepago + mundo movistar
Maroc -> http://www.meditel.ma

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Location Based Services. LBS with and without GPS. Mass market and Corporate.
M2M wireless.
Friend Finder. Localizame. http://www.localizame.movistar.es
Carrier GPS Navigator. Ruta movistar htt://www.ruta.movistar.es

Wireless Value Added Services.

Fernando Martinez Ciriano’s Specialties:

Cross Products for Operators.
Start up new businesses in wireless operator. Third party collaboration. Revenue share models.
Marketing.
White brand services.

Additional Information

Fernando Martinez Ciriano’s Groups:

IE Global Communities,
Yellowstone National Park old employees YNP.(http://www.yellowstone-natl-park.com/mammothsav.htm),
Azules. Telefonica employees