Managing Director of the interactive marketing agency Novocortex
Netherlands
- Current
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- Co-ordinator Internet Strategy Audits at Marketingfacts Network
- Managing Director at Novocortex B.V.
- Past
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- Manager Business Development at Rabobank Corporate Clients / Rabobank International
- Special Projects Manager at Rabobank Corporate Clients
- Education
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- RSM Erasmus University
- Recommended
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3 people have recommended Serge - Connections
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288
connections
- Industry
- Marketing and Advertising
- Websites
Serge Fenenko’s Summary
Serge Fenenko started his career by setting up an own business - the art club Two Triangles. Then, he moved to the financial services industry and joined the Dutch Rabobank. In his latest position, he managed the Business Development department of Rabobank Corporate Clients, and was responsible for marketing of online services. In 2005, he moved to the interactive marketing agency Novocortex.
Novocortex manages market introductions of innovative products. With the focus on online interaction with your clients. Novocortex is part of the Dutch Marketingfacts Network. Within the network, Novocortex is responsible for Interactive Strategy Audits and online advertising campaigns.
Novocortex won a number of awards on advertising festivals, such as Golden Hammer, Golden Award of Montreux, Red Apple in Moscow and KIAF (see http://portfolio.novocortex.com).
Serge Fenenko studied History in the former Soviet Union and Business Administration in the Netherlands, and holds an MBA of Rotterdam School of Management, the Erasmus University's business school.
Serge Fenenko’s Specialties:
Interactive marketing using online and mobile channels.
Integration of the internet marketing in the overall marketing strategy of your company.
Product marketing and business development with the focus on market introductions of innovative products.
Development and marketing of financial services (online banking, online insurance, online payments).
Serge Fenenko’s Experience
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Co-ordinator Internet Strategy Audits
Marketingfacts Network
(Internet industry)
January 2008 — Present (2 years )
Marketingfacts Network (M! Network) bundles internet marketing expertise of 14 Dutch companies - from online strategy and media planning to search, social networking and webanalytics. At the M! Network, Novocortex is responsible for internet strategy development & implementation in the Netherlands and in Central & Eastern Europe. Learn more on benefits of the Internet Strategy Audit for your company on http://audit.novocortex.com
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Managing Director
Novocortex B.V.
(Privately Held; Marketing and Advertising industry)
August 2005 — Present (4 years 5 months)
Novocortex manages market introductions of innovative products. We deliver marketing advisory services. And we develop interactive marketing solutions to win attention of your clients.
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Manager Business Development
Rabobank Corporate Clients / Rabobank International
(Privately Held; 10,001 or more employees; Banking industry)
February 2003 — July 2005 (2 years 6 months)
Responsibilities: business intelligence, product marketing and management of the Business Development team. Achievements:
- strategy development for Online Distribution of Banking Services and for Corporate Debt Products;
- market introductions of NotaBox (an Electronic Bill Presentment & Payment solution) and URLinked (hyperlinks to web shops from Rabo Internet Banking). -
Special Projects Manager
Rabobank Corporate Clients
(Privately Held; 10,001 or more employees; Banking industry)
August 2001 — January 2003 (1 year 6 months)
Responsibilities: strategy development and implementation. Achievements:
- implementation of the business plan for Corporate Clients, a new wholesale division of Rabobank;
- implementation of the Account Planning & Wallet Sizing project to increase profitability of the wholesale banking units of Rabobank Nederland and Rabobank International.
Serge Fenenko’s Education
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RSM Erasmus University
Master , Business Administration , 2000 — 2001
Additional Information
Serge Fenenko’s Websites:
Serge Fenenko’s Groups:
International Advertising Association, Marketingfacts Network
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RSM MBA, EMBA, OneMBA, FTMBA and PTMBA Alumni -
International Advertising Association -
Marketingfacts Bloggers
Serge Fenenko’s Honors:
Awards of Baltic Sea Advertising Festival Golden Hammer, Horizon Interactive Awards in the US, Golden Award of Montreux, Red Apple in Moscow, KIAF in Kiev and other advertising festivals. Serge Fenenko was a jury member of Golden Drum in Slovenia, SpinAwards in the Netherlands, Kreatura in Poland, KIAF in Ukraine and The InterContinental Advertising Cup (the initiative of AdFest, FIAP, Golden Drum and ADC Europe).
