Felix Velarde

Current

• ECRM Course Tutor at Institute of Direct Marketing
• Judge, Judging Group Leader at DMA Awards
• Managing Director at Underwired

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Past

• Judge at DADI Awards Scotland
• Guest lecturer at The IDM
• CEO at Head New Media

• Commercial Director at HyperInteractive

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1 more...

Recommended

10 people have recommended Felix

Connections

264 connections

Industry

Internet

Felix Velarde’s Summary

Founder and Managing Director of a high-end digital strategy and creative agency, Underwired (which is now part of Amaze plc). The agency focuses on sophisticated digital relationship marketing and eCRM programmes, and makes millions in new revenues for major brands.

Founded one of the first digital agencies – HyperInteractive in 1994 – and subsequently helped launch pioneering SEO, Interactive Television and eCRM agencies. Sold second creative agency (Head New Media) to become the digital arm of Lowe (then the world's fourth largest advertising network and part of Interpublic).

Felix Velarde’s Specialties:

Digital marketing strategy expert, entrepreneur, writer, speaker, industry opinion-former.

Felix Velarde’s Experience

• ECRM Course Tutor

  Institute of Direct Marketing

  (Marketing and Advertising industry)

  2009 — Present (less than a year)

  Currently putting together the new one-day eCRM course for marketers, which will run in November and May.

• Judge, Judging Group Leader

  DMA Awards

  (Marketing and Advertising industry)

  October 2003 — Present (6 years 2 months)

  Judge for various digital categories in the Direct Marketing Association Awards.

• Managing Director

  Underwired

  (Privately Held; Marketing and Advertising industry)

  September 2001 — Present (8 years 3 months)

  Managing strategy and growth for a digital agency with pre-eminence in digital relationship marketing and eCRM.
  
  Current clients include News International, Virgin, Peugeot, McCain Foods, The Economist and Nickelodeon.

• Judge

  DADI Awards Scotland

  (Privately Held; Marketing and Advertising industry)

  March 2007 — February 2008 (1 year )

  Drum Awards for Digital Industries

• Guest lecturer

  The IDM

  (Educational Institution; Professional Training & Coaching industry)

  2001 — 2003 (2 years )

  Lecturer on a variety of digital marketing and creativity courses

• CEO

  Head New Media

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  March 1997 — August 2001 (4 years 6 months)

  Co-founder, responsible for sale to Lowe Group (then world's fourth largest ad agency network) to become its UK digital arm. An agency with a great culture; huge fun.

• Commercial Director

  HyperInteractive

  (Marketing and Advertising industry)

  October 1994 — February 1997 (2 years 5 months)

  Founder of a very early digital creative agency, worked with D&AD and Snickers (planned and wrote Snickers Megabite with Jason Holland)

Additional Information

Felix Velarde’s Interests:

Flying gliders, photography, horse riding, travel, ECRM strategy, CRM, digital marketing strategist, speaker, lecturer, writer, commentator, awards judge

Felix Velarde’s Groups:

Fellow, Royal Society for the Arts, Fellow, Institute of Direct Marketing, British Interactive Media Association, Vistage, Digital Podge, Cotswold Gliding Club, Institute of Advanced Motorists,
RSA, IDM, BIMA, IAM

•    Vistage
•    Vistage International - UK members group
•    Vistage - CEO Leadership
•    Creative Social
•    eCRM
•    Institute of Advanced Motorists (IAM)
•    The Institute of Direct Marketing (IDM)
•    Direct Marketing Future Proofing Group
•    Revolution
•    Direct Marketing Association (UK) Limited
•    Direct Marketing Association UK - E-mail Council and E-mail Marketing Interest Group
•    NetVets

Felix Velarde’s Honors:

Fellow of the Royal Society for the Arts (FRSA),
Cannes CyberLion, Marketing Design Award, MacUser Maxine, Internet Professional Publishers Association (IPPA), World Media Festival, British Interactive Media Association (BIMA), Direct Marketing Association (DMA) and various others

Felix Velarde’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch