Managing Director, Underwired
London, United Kingdom
- Current
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- Managing Director at Underwired
- Past
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- Judge at DADI Awards Scotland
- Judge, then Judging Group Leader at DMA Awards
- CEO at Head New Media
- Commercial Director at HyperInteractive
- Recommended
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5 people have recommended Felix - Connections
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142
connections
- Industry
- Internet
- Websites
Felix Velarde’s Summary
One of the founder members of the web design industry.
Co-founder of viral marketing, Interactive Television and eCRM agencies.
Felix Velarde’s Specialties:
Strategy planning, public speaking and writing. Industry advocate.
Currently focused on building the UK's leading eCRM and digital relationship marketing agency.
Felix Velarde’s Experience
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Managing Director
Underwired
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 2001 — Present (7 years 4 months)
Managing growth and strategy for a digital agency with pre-eminence in digital relationship marketing and eCRM.
Current clients include News International, Virgin, Peugeot, Reed.co.uk, McCain Foods, zavvi and Nickelodeon. -
Judge
DADI Awards Scotland
(Privately Held; Marketing and Advertising industry)
March 2007 — February 2008 (1 year)
Drum Awards for Digital Industries
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Judge, then Judging Group Leader
DMA Awards
(Non-Profit; Marketing and Advertising industry)
October 2003 — October 2007 (4 years 1 month)
Managing judges and judging process for digital categories in the Direct Marketing Association Awards. Prior to this a judge for digital categories since 2002.
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CEO
Head New Media
(Privately Held; 11-50 employees; Marketing and Advertising industry)
March 1997 — August 2001 (4 years 6 months)
Co-founder, responsible for sale to Lowe Group (then world's fourth largest ad agency network) to become its UK digital arm. An agency with a great culture; huge fun.
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Commercial Director
HyperInteractive
(Marketing and Advertising industry)
October 1994 — February 1997 (2 years 5 months)
Founder of a very early digital creative agency, worked with D&AD and Snickers (planned and wrote Snickers Megabite with Jason Holland)
Additional Information
Felix Velarde’s Websites:
Felix Velarde’s Interests:
Flying gliders, horse riding, photography
Felix Velarde’s Groups:
Fellow of the Royal Society for the Arts (RSA), Fellow of the Institute of Direct Marketing (IDM), British Interactive Media Association (BIMA),
Podge, Word of Mouth Marketing Association (WOMMA), Cotswold Gliding Club
Felix Velarde’s Honors:
Cannes CyberLion, Marketing Design Award, MacUser Maxine, IPPA, World Media Festival, BIMA and various others
Felix Velarde’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
