Current
Past
  • Judge at DADI Awards Scotland
  • Judge, then Judging Group Leader at DMA Awards
  • CEO at Head New Media
  • Commercial Director at HyperInteractive
Connections
142 connections
Industry
Internet
Websites

Felix Velarde’s Summary

One of the founder members of the web design industry.

Co-founder of viral marketing, Interactive Television and eCRM agencies.

Felix Velarde’s Specialties:

Strategy planning, public speaking and writing. Industry advocate.

Currently focused on building the UK's leading eCRM and digital relationship marketing agency.


Felix Velarde’s Experience

  • Managing Director

    Underwired

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    September 2001Present (7 years 4 months)

    Managing growth and strategy for a digital agency with pre-eminence in digital relationship marketing and eCRM.

    Current clients include News International, Virgin, Peugeot, Reed.co.uk, McCain Foods, zavvi and Nickelodeon.

  • Judge

    DADI Awards Scotland

    (Privately Held; Marketing and Advertising industry)

    March 2007February 2008 (1 year)

    Drum Awards for Digital Industries

  • Judge, then Judging Group Leader

    DMA Awards

    (Non-Profit; Marketing and Advertising industry)

    October 2003October 2007 (4 years 1 month)

    Managing judges and judging process for digital categories in the Direct Marketing Association Awards. Prior to this a judge for digital categories since 2002.

  • CEO

    Head New Media

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    March 1997August 2001 (4 years 6 months)

    Co-founder, responsible for sale to Lowe Group (then world's fourth largest ad agency network) to become its UK digital arm. An agency with a great culture; huge fun.

  • Commercial Director

    HyperInteractive

    (Marketing and Advertising industry)

    October 1994February 1997 (2 years 5 months)

    Founder of a very early digital creative agency, worked with D&AD and Snickers (planned and wrote Snickers Megabite with Jason Holland)


Additional Information

Felix Velarde’s Websites:

Felix Velarde’s Interests:

Flying gliders, horse riding, photography

Felix Velarde’s Groups:

Fellow of the Royal Society for the Arts (RSA), Fellow of the Institute of Direct Marketing (IDM), British Interactive Media Association (BIMA),
Podge, Word of Mouth Marketing Association (WOMMA), Cotswold Gliding Club

Felix Velarde’s Honors:

Cannes CyberLion, Marketing Design Award, MacUser Maxine, IPPA, World Media Festival, BIMA and various others


Felix Velarde’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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