Felix Velarde

Current

Course tutor at Institute of Direct Marketing
Managing Director at Underwired

Past

Judge at DADI Awards Scotland
Judge, then Judging Group Leader at DMA Awards
Guest lecturer at The IDM

CEO at Head New Media
Commercial Director at HyperInteractive

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9 people have recommended Felix

Connections

210 connections

Industry

Internet

Websites

Felix Velarde’s Summary

One of the founder members of the web design industry.

Co-founder of pioneering viral marketing, Interactive Television and eCRM agencies.

Felix Velarde’s Specialties:

Strategy planning, public speaking and writing. Industry advocate.

Currently focused on building the UK's leading eCRM and digital relationship marketing agency.

Felix Velarde’s Experience

Course tutor

Institute of Direct Marketing

(Marketing and Advertising industry)

2009 — Present (less than a year)

Currently writing the new eCRM course
Managing Director

Underwired

(Privately Held; Marketing and Advertising industry)

September 2001 — Present (7 years 11 months)

Managing strategy and growth for a digital agency with pre-eminence in digital relationship marketing and eCRM.

Current clients include News International, Virgin, Peugeot, McCain Foods, The Economist and Nickelodeon.
Judge

DADI Awards Scotland

(Privately Held; Marketing and Advertising industry)

March 2007 — February 2008 (1 year)

Drum Awards for Digital Industries
Judge, then Judging Group Leader

DMA Awards

(Non-Profit; Marketing and Advertising industry)

October 2003 — October 2007 (4 years 1 month)

Managing judges and judging process for digital categories in the Direct Marketing Association Awards. Prior to this a judge for digital categories since 2002.
Guest lecturer

The IDM

(Educational Institution; Professional Training & Coaching industry)

2001 — 2003 (2 years)

Lecturer on a variety of digital marketing and creativity courses
CEO

Head New Media

(Privately Held; 11-50 employees; Marketing and Advertising industry)

March 1997 — August 2001 (4 years 6 months)

Co-founder, responsible for sale to Lowe Group (then world's fourth largest ad agency network) to become its UK digital arm. An agency with a great culture; huge fun.
Commercial Director

HyperInteractive

(Marketing and Advertising industry)

October 1994 — February 1997 (2 years 5 months)

Founder of a very early digital creative agency, worked with D&AD and Snickers (planned and wrote Snickers Megabite with Jason Holland)

Additional Information

Felix Velarde’s Websites:

Felix Velarde’s Interests:

Flying gliders, photography, horse riding, travel

Felix Velarde’s Groups:

Fellow of the Royal Society for the Arts (RSA), Fellow of the Institute of Direct Marketing (IDM), British Interactive Media Association (BIMA), Vistage (CPD for CEOs), Digital Podge, Cotswold Gliding Club, Institute of Advanced Motorists