Felix Holzapfel

Current

• Managing Partner Germany at conceptbakery GmbH & Co. KG

Past

• Marketing, Business Development & Director Investor Relations at solutas GmbH
• Managing Partner at FX Colours (Self-employed)
• Webdesign, E-Commerce & Online Marketing at XECON GmbH

see less...

Education

• Fachhochschule Köln

Recommended

1 person has recommended Felix

Connections

73 connections

Industry

Marketing and Advertising

Felix Holzapfel’s Summary

Located in Cologne (Germany) an Denver (USA) we are baking for companies in Germany and the USA - but instead of biscuits we are serving innovative marketing strategies.

Our delicacies range from Guerilla and Viral to Online, Social Media, Mobile & Cross Media Marketing.

We work for large companies like ADAC, Germanwings, Henkel, Sharp, Swiss International Air Lines, TÜV (the German DMV) or Vodafone as well as for small and medium sized companies like Dialo.de, Handytarife.de or Sparhandy.de.

Our marketing agency conceptbakery was founded in 2002. In May 2007 we additionally launched a new model for the creation and distribution of web videos named moviebakery.com. Since that time we produced more then 100 web videos for our clients and became one of the Market leaders in the area of online commercials in Germany and the USA.

Keywords:
guerrilla marketing, viral marketing, web video marketing, online marketing, social media, mobile marketing, crossmedia campaigns.

Our philosophy:
Being more flexible and dynamic than competitors, only working on what we believe in - that makes us passionate about our work.

Beside my job at conceptbakery I'm also a tutor in the fields of Guerilla, Viral, Online, Mobile and Cross Media Marketing, for example at the Marthin-Luther University in Halle, at the University in Jena and Weimar or at different marketing conferences. Additionally I'm author of the book "Guerilla Marketing - Online, Mobile & Crossmedia" and coauthor of the book "Leitfaden Online Marketing" from Dr. Torsten Schwarz.

And last but not least im supporter of SouthAfricaProject.org. This project combines a team of international specialists - stretching from well known marketing, web 2.0 and social media experts to psychologists, financial experts and organizations already working successfully in South Africa.

Felix Holzapfel’s Specialties:

guerrilla marketing, viral marketing, web video marketing, online marketing, social media, mobile marketing, crossmedia campaigns

Felix Holzapfel’s Experience

• Managing Partner Germany

  conceptbakery GmbH & Co. KG

  (Marketing and Advertising industry)

  September 2002 — Present (7 years 3 months)

• Marketing, Business Development & Director Investor Relations

  solutas GmbH

  (Public Company; Internet industry)

  January 2000 — July 2002 (2 years 7 months)

• Managing Partner

  FX Colours (Self-employed)

  (Self-Employed; Online Media industry)

  January 1999 — December 2000 (2 years )

  Webdesign, E-Commerce & Online Marketing

• Webdesign, E-Commerce & Online Marketing

  XECON GmbH

  (Privately Held; Computer Networking industry)

  February 1997 — December 1999 (2 years 11 months)

  Webdesign, E-Commerce & Online Marketing

Felix Holzapfel’s Education

• Fachhochschule Köln

Additional Information

Felix Holzapfel’s Interests:

Basketball, Biken, Billard und Snooker, Friends, good Food, Reading, Skiing, Squash, Tennis... Talking about... Almost everything... Enjoying my life...

Felix Holzapfel’s Groups:

SouthAfricaProject.org

•    moviebakery
•    South Africa Project - Time for Ubuntu

Felix Holzapfel’s Honors:

Seepferdchen in the year 1982
Innovation price 2008 in the categorie "web 2.0" with moviebakery
Macromedia Director Contest
And some other new media awards

Felix Holzapfel’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch