Verbal Consultant Jr. at Interbrand
Brazil
- Current
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- Verbal Consultant at Interbrand
- Past
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- Planning / Copywriter at Decidindo Marketing & Relacionamento
- Copywriter at SnapSystems
- Copywriter at Submarino
- Operational Auditor at Sofitel Sao Paulo
- Education
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- B_arco - Centro Cultural
- Insper Business School
- Holmes College Gold Coast
- Faculdade Senac de Turismo e Hotelaria
- Faculdade de Com. Social Cásper Líbero
- Connections
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71
connections
- Industry
- Marketing and Advertising
Felipe Borges Valerio’s Summary
Ready... set... GO!
Felipe (it is much easier to sell yourself in third person, isn´t it?) has an unique ability: he rapidly analyze every step before making a move. Besides, his creativity is based on a vicious trend addiction, supported by an insane search for uncommon content - always in an intelligent context.
After gathering those innovative ideas and mixing it in his melting brain, Felipe becomes part of a new expedition: translating all these concepts in a language that communicates, sells and digs people´s minds.
Even if it is not very clear to Felipe which act he is going to perform in the future, one thing is for sure: he will write about all the efforts, traumas and laughs, before actually achieving it.
Felipe Borges Valerio’s Specialties:
* Creative oriented
* Straight to the point
* Sarcastically funny
* Hard-working
* Full-time believer
* Portuguese Citizenship
Felipe Borges Valerio’s Experience
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Verbal Consultant
Interbrand
(Public Company; Marketing and Advertising industry)
June 2009 — Present (6 months)
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Planning / Copywriter
Decidindo Marketing & Relacionamento
(Marketing and Advertising industry)
January 2008 — June 2009 (1 year 6 months)
Taking care of brands is an endless endeavour. At Decidindo, I direct all my efforts on promoting creative view in every content I write. From a small splash (that can actually speed up your idea) to print materials, online content and complete guides to help customers understanding what that campaign stands for, I am the man who holds the pencil (ok... keyboard). Some clients I write for: Volkswagen, Ambev, Banco Real, Levi's, Microsoft and Nestlé.
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Copywriter
SnapSystems
(Computer Software industry)
September 2007 — January 2008 (5 months)
Selling complicated technology systems with just a few words? Yep! That was my job at SnapSystems. I was responsible for writing all the marketing material. It included hotsites, web banners, print material, blog, newsletter, commercial documents, FAQ and some other hard-to-understand stuff.
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Copywriter
Submarino
(Privately Held; SUBA3; Internet industry)
February 2007 — July 2007 (6 months)
"R U ready to work for the major e-commerce corporation in Latin America, dude?" The moment I said "sure!" I was pushed to a blaster-creative environment, with 16 designers and me, the always weird and shy copywriter. Leaving the traumas and the shaking legs away, I had the chance to write all the online campaigns, print materials, corporative content and some cool stuff that nobody had the chance to see (yet).
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Operational Auditor
Sofitel Sao Paulo
(Marketing and Advertising industry)
2005 — 2005 (less than a year)
Have you ever had the chance to work in a 5 star hotel during the night shift? Sorry, mate, you haven't lived enough! I was responsible for auditing all front-office operational processes and developing new ways to maximize its efficiency amongst the other shifts (that was the part I was paid for). Now, the free-fun part: finding out that no guest is normal enough when the lights go off.
Felipe Borges Valerio’s Education
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B_arco - Centro Cultural
Creative Writting & Short Stories 2009 — 2009
Don't you know Marcelino Freire? You better catch up, my friend! Marcelino is a peculiar brazilian author, responsible for "Angu de Sangue", "Balé Ralé", "Rasif" and "Contos Negreiros" (which won the Jabuti Award in 2006). He also promotes every year one of the most authentic writing events, called Balada Literária.
At this course, Marcelino teaches creative writing techniques and give hints and insights about the best way to create, organize and publish a book.
But don't be naive! He is not a stand-up professor. Marcelino has an unique personality and uses it cleverly to promote our participation on every story we write and discuss. -
Insper Business School
Post-Graduation , Marketing , 2006 — 2008
Do you want to check INSPER´s potential? Feel free to visit its website (www.insper.org.br/) and understand which standards it respects in order to keep its status of one of the most important financial-oriented institutions in Brazil.
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Holmes College Gold Coast
1-year Diploma , Business Management , 2005 — 2005
Holmes College, an international school located on the Gold Coast, Australia, gave me the foundation for language improvement and corporative vision. The subjects were attended focusing its aplication in the "real life" (ask David if you don´t know what I am talking about). Even checking the beach from my classroom, I focused on achieving high distintion grades, which confirmed my commitment in understanding the whole process that represents an organization strategy (and put me away from Immigration trouble).
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Faculdade Senac de Turismo e Hotelaria
Extension , Hospitality Management , 2002 — 2004
"Help me! I graduate in Hospitality Management! What can I do now?" Firstly, breath. Secondly, stop complaining. Now, try to see the advantages of it. SENAC is one of the top colleges in Brazil regarding Hospitaly Management courses. It teaches boring operational processes, of course, but it also teaches students how to improve their corporative view, preparing them to become strategy-fellows inside hospitality enterprises. Being a tourist or a guest is always good, understanding the solid industry that makes you fell that way is also important.
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Faculdade de Com. Social Cásper Líbero
Bachelor , Advertising , 1996 — 2000
Brainstorm! I was young (and naive and lost and shy) when I first heard the word. Was it possible to literally storm some creative ideas and make them sell? As a lifelong believer, I decided that Advertising was the perfect course for me, specially because College Casper Libero is one of the most influent colleges regarding communication majors. And as my life was never normal enough, here's a curiosity: my graduation project was the first (perhaps the only, who knows) to use a live product. Marshall Ferrets here we go!
Additional Information
Felipe Borges Valerio’s Interests:
Copywriting, short stories, marketing, branding, literature, arts, branding, books.
Felipe Borges Valerio’s Groups:
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Interbrand -
Writing Mafia -
Alumni Ibmec Brasil -
Creative Professionals -
Creative Intensive Network - For All Advertising Creatives -
Marketing 2.0 & Comunicação Digital
Felipe Borges Valerio’s Honors:
* 1º lugar no IV Concurso Poesia Falada - Espaço Parlapatões, com o texto "Hotel Trombose"
* Revista Malagueta - Participação nas edições 1, 3, 5, 7 e 10.
* CAE - Cambridge's Certificate in Advanced English
* Antologia São Paulo em Prosa e Verso - Ed. Litteris / Conto: "Mendigo"
* Antologia Panorâmicas Palavras - Ed. Arnaldo Giraldo / Contos: "Herói" e "Alma Indecisa"
* Finalista Concurso Literário Aracruz Celulose 2007 / Conto: "Herói"
* Menção Honrosa no 10º Prêmio Missões / Conto: "Funcionária do Mês"
* 3º Lugar (Crônicas) - Prêmio Literário Carlos Heitor Cony / Conto: "Infinito Instante"
* 3º Lugar Concurso de Contos "Ora, vejamos..." (Portugal) / Conto: "Vou Fazer Uma Tatuagem"
Felipe Borges Valerio’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
