
at Oslo-IM
Brazil

at Oslo-IM
Brazil
Communication planning, business consulting, innovation, strategic thinking
(Market Research industry)
November 2009 — Present (2 months)
Owned and directed by Marcos Tibiriçá, this marketing consultancy / market research business has made a successful journey so far, working with big clients such as Mastercard International, Toyota, CAIXA Federal, British American Tobacco, DIAGEO, IBM, Telefonica, Renault, among many others.
I've joined the team recently so as to assist Marcos himself, learning deeper business processes and marketing thinking, and to contribute on the renewing process, bringing modern concepts and keeping the work up-to-date.
(Privately Held; Marketing and Advertising industry)
October 2008 — December 2009 (1 year 3 months)
Working at the Brand and Business Consulting Team inside the ad agency.
We have our own demand for consultancy jobs as well as we work at specific jobs for the agency’s clients - like Heineken, Kaiser, Honda, Caixa Economica Federal, Tenda, Valor Econômico, Meio&Mensagem.
I’ve developed a more accurate strategic thinking and business 'look', making possible to me to go further and deeper than communication planning.
I’m responsible for coordinating some processes and assisting the work methodology development in every job.
(Public Company; WPP; Marketing and Advertising industry)
January 2008 — October 2008 (10 months)
Accounts: HSBC, Diageo (Smirnoff), J&J (OTC) and Positivo (Computers).
Working with great professionals, at a typically planning-guided agency was essential to develop my strategic thinking in communications as to enhance my productivity and creativity in the processes.
(Marketing and Advertising industry)
January 2007 — January 2008 (1 year 1 month)
My first job at communication planning.
I was chosen in the agency’s new talent selection.
Its structure as a creative bureau guided me to think advertising always with innovation eyes, with liberty to learn planning from a creative perspective.
Market and communication analysis, innovation spotting and creative briefing were on my to-do’s list.
(Educational Institution; Higher Education industry)
January 2005 — February 2006 (1 year 2 months)
Internship at the University's Research Lab.
Main tasks:
- Coordinate the Scientific Initiation Project to the students;
- Elaborate the survey form, collect and analyze data, present the results;
Marketing, Advertising 2004 — 2008
- 4th position (national), L'oreal Brandstorm 2006 (brand and product development challenge), 2006
- Article presented at “II Congresso Nacional de Administração e Marketing” (Second Marketing and Administration National Congress), 2005
- Scientific Initiation Project (PIC), ESPM Research Lab, 250 hours of researches, 2004
Innovation, branding, marketing, antropology