Felicia C. Sullivan

Current

Practice Director, Beauty and Fashion at Attention

Past

Senior Online Marketing Manager at HarperCollins Publishers
Founder/Editor at Small Spiral Notebook
Senior Project Manager at Time Warner Cable

Sr. Project Manager at Luxlook.com

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Education

Columbia University in the City of New York
Fordham University

Recommended

13 people have recommended Felicia C.

Connections

418 connections

Industry

Online Media

Websites

Felicia C. Sullivan’s Summary

Felicia C. Sullivan is a New York-based author, online marketing professional and project manager. She is the author of the memoir The Sky Isn't Visible from Here (Algonquin Books, 2008), Sr. Online Marketing Manager at HarperCollins, the founder of the critically acclaimed literary journal Small Spiral Notebook, producer of a podcast radio show, and curator of a literary reading series. Sullivan has over a decade of experience launching, marketing, and managing online properties for boutique firms to multi-million dollar corporations.

Sullivan launched a successful luxury goods e-tailer (The Collection, LLC), and was a Sr. Project Manager at multi-million dollar companies (Time Warner Cable, luxlook.com - bought out by eluxury.com). She also has a background in finance (Morgan Stanley, Chase) and bakes in her spare time.

Strengths:
o Has consistently developed revenue-producing, brand-enforcing partnerships to elevate and extend a company's product vision and development
o Has a proven track record of concepting, developing, branding, and launching successful, well-trafficked websites for a variety of clients: multi-million dollar corporations to small literary magazines
o Strategic and forward thinking: able to digest information flow and rapid changes in the marketplace to plan and executive creative marketing campaigns
o Works well under pressure, prioritizes, balances multiple responsibilities and multiple personalities/management styles
o Vigilant PR specialist/promoter: from aggressive blog outreach to innovative event planning, to building integral third-party relationships, unique pr strategies are always paramount
o Able to take risks to build results
o Passionate about the creative but has a strong business sense
o Strong business acumen & professionalism, excellent presentation skills w/solid communication skills.
o Can digest complexity and deliver simplicity.

Her motto: If I haven't already done it, trust me, I will.

Felicia C. Sullivan’s Specialties:

web marketing, project management, event planning, media planning, strategy, new business development, web editing, publicity, contract negotiations, website development

Felicia C. Sullivan’s Experience

Practice Director, Beauty and Fashion

Attention

(Privately Held; Public Relations and Communications industry)

November 2009 — Present (1 month)
Senior Online Marketing Manager

HarperCollins Publishers

(Public Company; Publishing industry)

June 2006 — October 2008 (2 years 5 months)

• Created, managed, and implemented online marketing plans for various titles that complemented and/or extended offline promotional and publicity campaigns, and targeted consumer audiences on the web. Also drove strategic multi-book campaigns.

• Devised, created content for, and commissioned new website builds for brands, authors, and series, and markets to build traffic and loyalty.

• Actively managed websites and the online strategy for key brands to increase traffic and registrations for member programs.

• Developed and extended direct-to-consumer initiatives, including growing e-newsletter subscriptions, supporting existing consumer programs, running sweepstakes.

• Nurtured existing partnerships with marketing partners and actively built new relationships.

• Worked closely with Editorial, Sales, and the wider Marketing team, and managed freelance designers, programmers, and other online service providers.
Founder/Editor

Small Spiral Notebook

(Online Media industry)

2001 — 2007 (6 years )
Senior Project Manager

Time Warner Cable

(Public Company; 10,001 or more employees; TWX; Telecommunications industry)

July 2001 — August 2005 (4 years 2 months)

• Project lead for product launches: Video-on-Demand, DVR/HDTV, TWCNYC.com, Pay Xpress Online, Remote Control, NAVIC, Mystro. Duties include development and execution of BRDs, integrated user testing, strategic marketing plans, managing IT/Engineering development, testing and maintenance, weekly status meetings

• Managed all programming launches/changes for the cable system

• Developed content for all technical manuals and ensured manuals were distributed to customer service and uploaded on the Website

• Developed press releases to media contacts regarding business development deals, programming changes, and new product launches

• Coordinated and managed all phases of the outward transition of telephony service

Other Misc: Content Editor of Internal/External Websites, reviewed all marketing materials, ad hoc budget reports and projects analyses, competitive analysis reporting, and produced other market research/financial reports as needed
Sr. Project Manager

Luxlook.com

(Online Media industry)

2000 — 2001 (1 year )

• Project lead on all phases of site architecture, content development, design, QA testing, e-commerce, warehouse fulfillment, for multi-language, multi-country site launches for luxury goods e-tailer

• Lead contact and liaison for all third-party communications which pertained to site development and launch

• Introduced and developed new functionality including: Returning Visitor Incentives, new Product Detail pages, and other initiatives to increase "stickiness"

• Managed interdepartmental communication and meetings to ensure project launch was successful

• Managed the QA testing for all new functionality, design and text changes to the Website

Felicia C. Sullivan’s Education

Columbia University in the City of New York

MFA , Fiction , 2000 — 2004
Fordham University

1993 — 1997

Additional Information

Felicia C. Sullivan’s Websites:

Felicia C. Sullivan’s Interests:

baking & gourmet cooking, organic living, books, cinema, theater, running, yoga, hiking, anything outdoor, music, home decor, writing, website development, online marketing. I also freelance at the beauty/style blogs, All About the Pretty and Second City Style.

Felicia C. Sullivan’s Groups:

Other Positions Held: Associate Editor at Scholastic Books Continuities Division, Associate at Morgan Stanley, Analyst at Chase Manhattan, Owner & Operated the LLC, The Collection, which was an online clothing/accessories resale business from 1998-2000.