Director / Founder at Advocracy S.L.
Madrid Area, Spain
- Current
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- Director / Co-Founder at Advocracy S.L.
- Co-Founder / Director at Senseek
- Founder at Mindgeist
- Past
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- Director at By Cycle
- General Director at Ogilvy Interactive Argentina
- CEO at Tsubcero S.A.
- Special Projects at ARTEAR S.A.
- Recommended
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5 people have recommended Federico - Connections
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215
connections
- Industry
- Marketing and Advertising
- Websites
Federico Block’s Summary
Always seduced by technology, but infatuated with sociology, I thought artificial intelligence was the perfect melting pot, since the problem with computers is a lack of social skills. Then I realized it was a great support to tell stories.
I´ve had been using computers as a medium since then, helping to narrate, to help spreading news and to build a packaging for TV while working as a special projects manager in a broadcaster, ARTEAR.
I also launched an internet portal in 1996, WebTV(.com.ar) and worked in the project for an ISP company deployed by the media conglomerate who owned Artear, Grupo Clarin.
I quit to the entrepreneurial life and founded Tsubcero lately acquired by WPP to become Ogilvy Interactive Argentina. I managed the operations helping companies and brands to exploit the benefits of new media to reach their customers, once again storytelling and communications.
Early 21st century (it´s still early but time goes so fast!) with a great friend and great pro, we founded By-Cycle with a compelling motto, to build user experiences. Mobile technologies gave us a new contact point to interact with audiences and customers and they became our main goal and business focus. Buongiorno! bought the company last year.
I forgot to mention my secret passion, iTV. It was just a dream in the early nineties, there were some successful and some overrated trials, but technology was not mature enough. My close relation with Silicon Graphics as a member of their advisory board let me took a glance to the technologies once we were using. While i was in OgiIvy, I did some iTV ads (OpenTV walled gardens) for Dove and LG among others using the DirectTV Platform.
I expect Mindgeist, could make a reality to build experiences, to narrate, to build brands, to establish relationships with audiences and customers, in any available touchpoint, wherever they are, Advocracy to make sense and strategy a core for this actions and Senseek to showcase the potential.
Federico Block’s Specialties:
Marketing and Advertising.
Media integration strategist.
iTV.
Technology based media production and distribution.
Federico Block’s Experience
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Director / Co-Founder
Advocracy S.L.
(Marketing and Advertising industry)
March 2009 — Present (9 months)
Because a brand is what your consumer says you are.
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Co-Founder / Director
Senseek
(Information Technology and Services industry)
February 2009 — Present (10 months)
Because a place is much more than a location.
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Founder
Mindgeist
(Privately Held; 1-10 employees; Entertainment industry)
March 2008 — Present (1 year 9 months)
Interactive Television Mill.
Production, consulting & services for the Interactive TV and convergence media industry. -
Director
By Cycle
(Privately Held; 11-50 employees; Marketing and Advertising industry)
October 2003 — October 2007 (4 years 1 month)
Bussiness development and Operations.
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General Director
Ogilvy Interactive Argentina
(Public Company; 11-50 employees; WPPGY; Marketing and Advertising industry)
May 2001 — September 2003 (2 years 5 months)
Among others managed the following accounts : American Express, Banco Rio de la Plata,IBM, Braun, Motorola, Fiat, Alfa Romeo.
ATL, BTL, new media
Most Awarded Interactive Agency in Argentina. -
CEO
Tsubcero S.A.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 1997 — April 2001 (3 years 8 months)
Interactive media agency.
Key Accounts : Royal Dutch Shell, Telefónica, Telecom, Fibertel, Alto Palermo, Rhone Poulenc. -
Special Projects
ARTEAR S.A.
(Privately Held; 501-1000 employees; Broadcast Media industry)
June 1992 — June 1997 (5 years 1 month)
In charge of design and deploying projects related to almost every aspect of technology linked to TV production.
Production support, Graphics packaging, Virtual studios, Video Servers, Virtual actors. First media Web site, Webtv.com.ar (1996). MIT Media Lab participant as sponsor in TV of Tomorrow and News in the Future groups. Silicon Graphics Advisory Board member.
