Tom Feary

Current

• General Manager at Interactive Financial Marketing Group

Past

• General Manager Advanced Media at Charter Communications
• VP Marketing at Adelphia Communications
• Promotions Director at Clear Channel Communications

• Marketing Assistant at MTV Networks Affiliate Marketing and Sales

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Education

• Washington University in St. Louis - Olin Business School
• Auburn University
• Professional Development

Recommended

11 people have recommended Tom

Connections

289 connections

Industry

Marketing and Advertising

Websites

• Follow Me on Twitter

Tom Feary’s Summary

Tom is a 14 year veteran of the media industry from within the marketing function providing thought leadership and strategy. He currently is General Manager at Interactive Financial Marketing Group based in Richmond, Virginia.

Before joining IFMG, Tom served as GM of Advanced Media for Charter Communications in their St. Louis media operation. There Tom was responsible for defining the new media road map including marketing and sales of long-form advertising in On Demand, Internet advertising, and interactive television. Prior to joining Charter, Tom served as Adelphia's VP of Marketing of their $300M media operation.

Tom is a graduate of Auburn University and has an MBA from Washington University's Olin Business School in St. Louis. He and his wife Tracey have two daughters.

Tom Feary’s Specialties:

Executive management, thought leadership, strategic planning, brand marketing, communications, multi-media, new media, interactive advertising, team leadership, client relationship management, customer segmentation, consumer behavior

Tom Feary’s Experience

• General Manager

  Interactive Financial Marketing Group

  (Privately Held; Marketing and Advertising industry)

  February 2009 — Present (10 months)

• General Manager Advanced Media

  Charter Communications

  (Public Company; CHTR; Telecommunications industry)

  March 2007 — January 2009 (1 year 11 months)

  In the first year at Charter we've laid the foundation for future growth in the new media space. A new team was established to train and support the exisiting sales structure. On Demand was launched as a stand alone advertising product and in a challenging economic climate is on pace to exceed revenue expectations. Members of the team were recognized with an Emmy award for local On Demand content. Internet advertising sales were launched in the second half of 2008 with St. Louis closing the first ever Internet ad sales deals in the company's history.

• VP Marketing

  Adelphia Communications

  (Telecommunications industry)

  February 2000 — August 2006 (6 years 7 months)

  We were promoted twice within four years at Adelphia; starting as the marketing leader for a 6-state region before moving to a corporate level as a director of marketing for the media division. We ultimately became the company’s first ever VP of Marketing for media in 2004.
  
  Our reputation was built on thought leadership, strategy, brand marketing, and communications through web technologies. We built the enterprise’s external and internal web sites. We pioneered brand marketing for the division. We orchestrated direct marketing campaigns that garnered a 36% response rate and returned 26 times our initial investment within 6 months of execution. Our local ad campaign was recognized as best in industry in 2005 and 2006.
  
  We implemented the sales of long-form advertising in On Demand in 2005 and quickly positioned ourselves as an industry leader booking over $2 million nationwide within the product’s first eight months. National Internet advertising sales were also launched.

• Promotions Director

  Clear Channel Communications

  (Public Company; 10,001 or more employees; CCU; Broadcast Media industry)

  May 1996 — November 1999 (3 years 7 months)

• Marketing Assistant

  MTV Networks Affiliate Marketing and Sales

  (Public Company; 10,001 or more employees; VIA; Entertainment industry)

  February 1995 — February 1996 (1 year 1 month)

Additional Information

Tom Feary’s Websites:

• Follow Me on Twitter

Tom Feary’s Interests:

-Professional: organizational development, leadership, strategic planning, new technology in advertising, advertising ROI, marketing accountability, corporate values. -Personal: BBQ, travel, family life, fitness, reading - history/non-fiction

Tom Feary’s Honors:

- Recipient Cable Advertising Bureau (CAB) Advertising Self Promotion award, 2005 and 2006.
- Recipient of internal Corporate Achievement Award known as "PEGASUS" in 2004, Regional Team Award in 2002.

Tom Feary’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch