Tom Feary

Tom Feary

Location
Richmond, Virginia Area
Industry
Marketing and Advertising

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Tom Feary's Overview

Current
Past
  • General Manager Advanced Media at Charter Communications
  • VP Marketing and Business Development at Adelphia Communications
  • Director of Marketing at Adelphia Communications
Education
  • Washington University in St. Louis - Olin Business School
  • Auburn University
Recommendations

15 people have recommended Tom

Connections

500+ connections

Websites

Tom Feary's Summary

Marketing executive with experience in advertising, sales, communications, branding, business development, new media, P&L, and general management. Expertise in Marketing & Advertising, Broadcast Media, Digital Media, and Online Marketing. Enjoy coaching, problem solving, collaboration, and learning.

Graduate of Washington University in St. Louis Olin Business School's Executive MBA program in 2009. Undergraduate degree in Business Administration from Auburn University in 1994. Professional training in Facilitative Leadership, Professional Selling Skills, and Developing Alternate Revenue Streams.

Specialties

Strategic Planning & Execution, Public Relations, Cultivating & Sustaining Team Morale, Team Recruitment & Restructuring, Balanced Budgets / P&L Accountability, Stakeholder / Trustee Relationships, Executive Engagement and Collaboration, Organizational Turnaround & Recovery, Change Management, Consensus Building & Stakeholder Buy-in, Innovative Marketing Initiatives, Web-based & New Media Programs, Sales & Business Development, Profitable Partnerships & Alliances, Marketing Communications

Tom Feary's Experience

General Manager

Dominion Enterprises

Privately Held; 5001-10,000 employees; Marketing and Advertising industry

February 2009Present (3 years) Richmond, Virginia Area

Execute strategic plan for online marketing business unit within auto finance vertical. Hold bottom-line P&L accountability for business unit and complete periodic financial reporting to ownership. Optimize sales, vendor relationships, advertising spending, and operating performance.

General Manager Advanced Media

Charter Communications

Public Company; 10,001+ employees; CHTRQ; Telecommunications industry

March 2007January 2009 (1 year 11 months) Greater St. Louis Area

Accountable for sales, marketing, and operations for interactive advertising products for regional media division. Manged revenue, expenses, and capital budgets in support of business plan. Established operating procedures. Collaborated with management on strategic plan, target markets, sales structure, and budgeting.

VP Marketing and Business Development

Adelphia Communications

Public Company; 501-1000 employees; Pharmaceuticals industry

November 2004August 2006 (1 year 10 months) Staunton, Virginia

Given overall new business and digital media product development accountabilities in addition to national marketing strategy while company recovered from bankruptcy and prepared for asset sale. Negotiated alliances and partnerships, developed and launched new business initiatives, consolidated interactive communications, built consensus across division and executive leadership, and managed budgets.

Director of Marketing

Adelphia Communications

Public Company; 501-1000 employees; Pharmaceuticals industry

May 2003November 2004 (1 year 7 months) Staunton, Virginia

Held overall national marketing accountability for Adelphia's $300M media division while company recovered from bankruptcy. Managed expenditures, research appropriations, consolidated and negotiated vendor contracts, streamlined marketing communications, and collaborated across divisions to maximize new business opportunities.

Regional Marketing and Sales Services Manager

Adelphia Communications

Public Company; 501-1000 employees; Pharmaceuticals industry

February 2000May 2003 (3 years 4 months) Staunton, Virginia

Supported the growth of a six-state region of Adelphia's media division. Developed new revenue initiatives to include sales management, revenue and expense management, and marketing communications. Streamlined sales support and marketing communications through the web. Established alliances with vendors to support revenue programs.

Promotions Director

Clear Channel Communications

Public Company; 10,001+ employees; CCU; Broadcast Media industry

May 1996November 1999 (3 years 7 months) Columbia, South Carolina Area

Developed revenue generating promotions for multiple radio station groups to include pricing, sales training, and inventory management. Scheduled on-air media and local events. Negotiated support and programming contracts with vendors.

Public Company; 1001-5000 employees; VIA; Entertainment industry

February 1995February 1996 (1 year 1 month) Greater Atlanta Area

Coordinated and distributed consumer marketing and ad sales support to cable affiliates within southeastern United States.

Tom Feary's Education

Washington University in St. Louis - Olin Business School

20072009

Auburn University

19901994

Tom Feary's Additional Information

Websites:
Interests:

organizational development, leadership, strategic planning, new technology in advertising, advertising ROI, marketing accountability, corporate values

Honors and Awards:

- Recipient Cable Advertising Bureau (CAB) Advertising Self Promotion award, 2005 and 2006.
- Recipient of internal Corporate Achievement Award known as "PEGASUS" in 2004, Regional Team Award in 2002.

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