Tom Feary
- Location
- Richmond, Virginia Area
- Industry
- Marketing and Advertising
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Tom Feary's Overview
- Current
-
- General Manager at Dominion Enterprises
- Past
-
- General Manager Advanced Media at Charter Communications
- VP Marketing and Business Development at Adelphia Communications
- Director of Marketing at Adelphia Communications
- Regional Marketing and Sales Services Manager at Adelphia Communications
- Promotions Director at Clear Channel Communications
- Marketing Assistant at MTV Networks Affiliate Marketing and Sales
- Education
-
- Washington University in St. Louis - Olin Business School
- Auburn University
- Recommendations
-
15 people have recommended Tom
- Connections
-
500+ connections
- Websites
Tom Feary's Summary
Marketing executive with experience in advertising, sales, communications, branding, business development, new media, P&L, and general management. Expertise in Marketing & Advertising, Broadcast Media, Digital Media, and Online Marketing. Enjoy coaching, problem solving, collaboration, and learning.
Graduate of Washington University in St. Louis Olin Business School's Executive MBA program in 2009. Undergraduate degree in Business Administration from Auburn University in 1994. Professional training in Facilitative Leadership, Professional Selling Skills, and Developing Alternate Revenue Streams.
Specialties
Strategic Planning & Execution, Public Relations, Cultivating & Sustaining Team Morale, Team Recruitment & Restructuring, Balanced Budgets / P&L Accountability, Stakeholder / Trustee Relationships, Executive Engagement and Collaboration, Organizational Turnaround & Recovery, Change Management, Consensus Building & Stakeholder Buy-in, Innovative Marketing Initiatives, Web-based & New Media Programs, Sales & Business Development, Profitable Partnerships & Alliances, Marketing Communications
Tom Feary's Experience
General Manager
Dominion Enterprises
Privately Held; 5001-10,000 employees; Marketing and Advertising industry
February 2009 – Present (3 years) Richmond, Virginia Area
Execute strategic plan for online marketing business unit within auto finance vertical. Hold bottom-line P&L accountability for business unit and complete periodic financial reporting to ownership. Optimize sales, vendor relationships, advertising spending, and operating performance.
General Manager Advanced Media
Charter Communications
Public Company; 10,001+ employees; CHTRQ; Telecommunications industry
March 2007 – January 2009 (1 year 11 months) Greater St. Louis Area
Accountable for sales, marketing, and operations for interactive advertising products for regional media division. Manged revenue, expenses, and capital budgets in support of business plan. Established operating procedures. Collaborated with management on strategic plan, target markets, sales structure, and budgeting.
VP Marketing and Business Development
Adelphia Communications
Public Company; 501-1000 employees; Pharmaceuticals industry
November 2004 – August 2006 (1 year 10 months) Staunton, Virginia
Given overall new business and digital media product development accountabilities in addition to national marketing strategy while company recovered from bankruptcy and prepared for asset sale. Negotiated alliances and partnerships, developed and launched new business initiatives, consolidated interactive communications, built consensus across division and executive leadership, and managed budgets.
Director of Marketing
Adelphia Communications
Public Company; 501-1000 employees; Pharmaceuticals industry
May 2003 – November 2004 (1 year 7 months) Staunton, Virginia
Held overall national marketing accountability for Adelphia's $300M media division while company recovered from bankruptcy. Managed expenditures, research appropriations, consolidated and negotiated vendor contracts, streamlined marketing communications, and collaborated across divisions to maximize new business opportunities.
Regional Marketing and Sales Services Manager
Adelphia Communications
Public Company; 501-1000 employees; Pharmaceuticals industry
February 2000 – May 2003 (3 years 4 months) Staunton, Virginia
Supported the growth of a six-state region of Adelphia's media division. Developed new revenue initiatives to include sales management, revenue and expense management, and marketing communications. Streamlined sales support and marketing communications through the web. Established alliances with vendors to support revenue programs.
Promotions Director
Clear Channel Communications
Public Company; 10,001+ employees; CCU; Broadcast Media industry
May 1996 – November 1999 (3 years 7 months) Columbia, South Carolina Area
Developed revenue generating promotions for multiple radio station groups to include pricing, sales training, and inventory management. Scheduled on-air media and local events. Negotiated support and programming contracts with vendors.
Marketing Assistant
MTV Networks Affiliate Marketing and Sales
Public Company; 1001-5000 employees; VIA; Entertainment industry
February 1995 – February 1996 (1 year 1 month) Greater Atlanta Area
Coordinated and distributed consumer marketing and ad sales support to cable affiliates within southeastern United States.
Tom Feary's Skills
- Strategic Planning
- Turnaround & Recovery
- Change Management
- Enterprise Collaboration
- Stakeholder Engagement
- P&L Management
- Consensus Building
- Marketing Communications
- New Media Marketing
- Online Advertising
- Online Marketing
- New Business Development
- Sales Management
- Advertising Sales
- Team Leadership
- Organizational Change
- Operations Management
Tom Feary's Education
Washington University in St. Louis - Olin Business School
2007 – 2009
Auburn University
1990 – 1994
Tom Feary's Additional Information
- Websites:
- Interests:
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organizational development, leadership, strategic planning, new technology in advertising, advertising ROI, marketing accountability, corporate values
- Honors and Awards:
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- Recipient Cable Advertising Bureau (CAB) Advertising Self Promotion award, 2005 and 2006.
- Recipient of internal Corporate Achievement Award known as "PEGASUS" in 2004, Regional Team Award in 2002.
Contact Tom for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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