
Social Media Marketing Manager at The Coca-Cola Company
Greater Atlanta Area

Social Media Marketing Manager at The Coca-Cola Company
Greater Atlanta Area
I am senior digital marketer with deep experience with Search and Social Media. My marketing approach pragmatically aligns holistic digital strategy to measurable consumer outcomes. I am curious about use of technology to achieve marketing and advertising goals. The evolution of my 10 year career mirrors the major developments of the internet.
- Originating in web development, project management and creative
- Mid-career moved from the consumer experience to focus on the infrastructure of web content management, XML data integration and the semantic web
- Recent leadership has been focused on Web 2.0 technology, search engine marketing, search engine optimization and social media marketing
Tactical marketing and media experience:
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Interactive Marketing/Advertising