Farshid Ketabchi

Current

• Product Marketing Manager - eDiscovery at Guidance Software

Past

• Sr. Product Marketing Manager at IBM
• Sr. Product Marketing Manager at FileNet
• Sr. Product Manager at NetManage

• Director, OEM Alliances at Savvion, Inc.
• Director, Product Marketing at Savvion, Inc.
• Sr. Engineer at Fujitsu Network Communications
• Member of Technical Staff at Bellcore
• System Analyst at Salomon Brothers

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Education

• Univ of California -- Berkeley, Ext.
• Univ of Minnesota
• Minnesota State University

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Recommended

8 people have recommended Farshid

Connections

500+ connections

Industry

Computer Software

Websites

• Blog on technology
• Twitter

Farshid Ketabchi’s Summary

A software technologist and business person with extensive experience in
- Product marketing & management in enterprise software, product positioning and launch, writing and speaking (frequent conference speaking), high-profile customer engagements, sales enablement, and analyst briefings
- Business development, OEM sales, technology alliances, negotiations, vendor evaluation, product integration and bundling, M&A.
- Years of prior software development experience
- Blogger on software & internet technology trends

Farshid Ketabchi’s Specialties:

- BPM (Business Process Management)
- SOA (Service-Oriented Architecture)
- ECM (Enterprise Content Management)
- eDiscovery and Compliance
- BRMS (Business Rules Management Systems)
- Business Event Management
- Business Intelligence (BI), Business Activity Monitoring (BAM), and Business Performance Management
- Web 2.0 technologies such as Mashups and Wikis
- SaaS
- Social media and networking, Blogging

Farshid Ketabchi’s Experience

• Product Marketing Manager - eDiscovery

  Guidance Software

  (Public Company; GUID; Computer Software industry)

  July 2009 — Present (6 months)

  Responsible for EnCase eDiscovery solutions

• Sr. Product Marketing Manager

  IBM

  (Public Company; IBM; Information Technology and Services industry)

  October 2007 — March 2009 (1 year 6 months)

  Similar to the position in FileNet. IBM acquired FileNet in July 2007 which closed in Oct. 2007.
  - Working with various IBM brands on product integration such as WebSphere and Lotus.
  - Frequent speaker in IBM and partner conferences on BPM, ECM, and SOA.

• Sr. Product Marketing Manager

  FileNet

  (Public Company; 1001-5000 employees; Computer Software industry)

  February 2006 — October 2006 (9 months)

  Product marketing for BPM (business process management) and ECM (enterprise content management); write papers on BPM and SOA, frequent speaker at conferences, present and correspond with customers and analysts, sales enablement; manage certain technology partners, closely work with product management and field, ...

• Sr. Product Manager

  NetManage

  (Public Company; 201-500 employees; NETM; Computer Software industry)

  January 2005 — February 2006 (1 year 2 months)

  Responsible for Librados Adapters (JCA and .NET). Whitepapers, collaterals, competitive analysis, pricing, positioning, etc.
  
  Strategic product marketing/management for a new product around composite apps and SOA. Responsible for defining strategy and product requirements, making recommendations, market segmentation and positioning, working with engineering and other ISVs in product evaluation and selection.

• Director, OEM Alliances

  Savvion, Inc.

  (Privately Held; 51-200 employees; Computer Software industry)

  May 2000 — June 2004 (4 years 2 months)

  Responsible for selling the Savvion business process management (BPM) system to other software companies and on-going partner relationship management

• Director, Product Marketing

  Savvion, Inc.

  (Privately Held; 51-200 employees; Computer Software industry)

  January 1998 — May 2000 (2 years 5 months)

  Responsible for product definition, launch, collaterals, white paper, presentations, etc.

• Sr. Engineer

  Fujitsu Network Communications

  (Public Company; 501-1000 employees; Computer Software industry)

  May 1995 — November 1997 (2 years 7 months)

  Prototyping for next generation network management systems with focus on GUI (C++, Java); liason between research and product development

• Member of Technical Staff

  Bellcore

  (Privately Held; 5001-10,000 employees; Computer Software industry)

  June 1992 — November 1995 (3 years 6 months)

  Software engineer; developing management systems for telecom networks; GUI development in C++ and X/Motif on various OSs

• System Analyst

  Salomon Brothers

  (Public Company; 1001-5000 employees; Investment Banking industry)

  November 1994 — May 1995 (7 months)

  Software engineering; developing client-server OTC trading systems in C++ with focus on GUI on Solaris OS and Sybase DB; support of traders on the trading floor

Farshid Ketabchi’s Education

• Univ of California -- Berkeley, Ext.

  Certificate , Marketing , September 1995 — May 2002

• Univ of Minnesota

  MS , Computer Science , September 1989 — June 1992

  - Focus on AI and Parallel Computing;
  - MS project: Implementation of an ATMS (assumption-based truth maintenance system) on CM-2 (Thinking Machine's Connection Machine 2 with up to 64,000 processors)
  - Minor in Mathematical Logic

  Activities and Societies:

  Internship at IBM (RTP - NC) in Summer of 1991

• Minnesota State University

  BS , Computer Science, Math , December 1984 — November 1988

  Double major in Math and Computer Science

Additional Information

Farshid Ketabchi’s Websites:

• Blog on technology
• Twitter

Farshid Ketabchi’s Interests:

Software, social networking, investing, travel

Farshid Ketabchi’s Groups:

•    AIPMM
•    The Greater IBM Connection: IBM's alumni program for past and present IBM employees
•    Pragmatic Marketing Alumni
•    ECM BPM
•    Web 2.0
•    Service Oriented Architecture Special Interest Group
•    Business Process Management Professionals Group
•    Professional Iranian Network
•    Legal IT Network
•    Technology Marketing Community
•    Iranian Professionals Group
•    IBM co/ex workers independent group
•    Litigation Support Professional Networking
•    IBMers
•    Sales, Marketing, Technical and Senior Executive Club - Asia Pacific
•    Current and Ex-IBM Employee Group
•    Social Media Today
•    Social Media Marketing
•    IBM FileNet Network
•    BPM Guru
•    University of Minnesota Alumni Association (UMAA)
•    BPM Group
•    Tweeple
•    Technical Sales Group (software/hardware/internet/wireless)
•    Pragmatic Marketing Certified
•    eDiscovery
•    FileNet Professionals
•    Evidence Lifecycle Management (ELM)
•    SOA Group
•    FileNet Alumni
•    FileNET and ValueNET Alumni
•    eDiscovery and Computer Forensics
•    IBM Alumni
•    BtoB Marketing
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Software Marketing & Technology
•    IBM Enterprise Content Management
•    Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles and its Vicinity
•    Global Jobs Network
•    Corporate Planning & Global Industry Segmentation
•    Electronic Document & Records Management Group EDRM
•    Orange County Product Managers
•    CSIX Alumni
•    Career Services

Farshid Ketabchi’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch