
San Francisco Bay Area

San Francisco Bay Area
(Computer Games industry)
October 2008 — Present (1 year 2 months)
FooMojo's FooPets are the world’s most realistic virtual pets. As the Sr. Director of Product I manage the art and engineering teams in the development of FooPets.com and its extensions on SNS, iPhone and the Desktop.
(Computer Games industry)
2008 — 2008 (less than a year)
(Computer Games industry)
March 2006 — May 2008 (2 years 3 months)
Identity Play’s Faketown.com was a virtual world/social network hybrid with an emphasis on user generated content and frictionless accessibility. For a good overview of the site from a marketing perspective: http://www.clickz.com/3626499 and a review of the site’s depth of features: http://www.bbmmo.com/Faketown/
• Created the concept and aesthetic for the teen focused virtual world.
• Successfully raised $1 million in financing to establish the business and develop the site at Faketown.com.
• Over 300,000 registrations with an average session length of 25 minutes per visit.
• Created design documents, prototypes & style guides to assist the team in development.
• Worked with third party vendors for advertising, games and event based content.
(Public Company; Internet industry)
2004 — 2006 (2 years )
• Primarily focused on kid brands in the 8-12 year old demographic.
• Designed and developed the current design on Postopia.com for Post Cereals.
(Privately Held; 11-50 employees; Graphic Design industry)
2004 — 2004 (less than a year)
At Otherwise Inc. I worked with a small team to develop rich media banners and online applications utilizing the Flash client.
(Computer Games industry)
2002 — 2004 (2 years )
Developed poptartmachine.com for Kelloggs as part of a online competition for user generated content. Poptartmachine.com was an online virtual factory where kids could "design" their own poptart and submit it into a judged competition. The site was also deployed in Puerto Rico where it was translated into Spanish.
(Computer Games industry)
2002 — 2003 (1 year )
Hired by Diesel's Virtual Department to conceptualize and assist in the redesign of Protokid.com. Designed mini-games for the kids clothing website and hired 3rd party developers for production.
(Public Company; 1001-5000 employees; NWS; Internet industry)
2000 — 2001 (1 year )
At Foxsports.com (now Fox Interactive Media) I was responsible for designing and developing graphics and UI for a variety of applications including featured sports events, site navigation, micro-sites and data-driven flash features.
BA , Art and Tech, Visual Communication , 1995 — 1999