
Executive Director
Singapore

Executive Director
Singapore
• 5 years in luxury goods marketing, web development and direct marketing
• 12 years of sales and marketing management (consumer video editing and digital home):
- 8 years expertise - Asia Pacific markets (Indian Rim, South East Asia, Pacific Rim, China, Korea).
- 4 years distribution expertise - European markets.
• Team management, head of 6 Regional Marketing Managers in 5 Asia-Pacific regions.
• Main expertise in:
- luxury goods retail and corporate sales
- distribution
- corporate, channel and products marketing
- design, web development and publishing
- OEM
- chain stores
- IT channels
- e-business
MAJOR ACHIEVEMENTS (see recommendations below):
• Solid business developments achieved in Southern Europe and Asia-Pacific since 1996 for Avid Technology group.
• 2007 - Opened Hediard Café-Restaurant at Tudor Court.
- This extension completes the Café-Boutique concept. Chef Vincent Carayon from Hediard Paris flies exceptionally to Singapore for the press launch and to finalize the menu.
• 2007 - Tripled Corporate business over a year.
- Hediard has become a name for high society customers and corporate gifts.
• 2008 - Launched first 360-gondola at Marketplace.
- Hediard starts a series of geographical extensions with wholesale and seduces a larger crowd in the middle of Orchard road.
• Luxury brand business development
• Franchise operations
• Web strategy
• Team management
• Channel marketing development.
• Consumer retail channel business development.
• Product marketing management.
• Strategic partners alliances
(Design industry)
September 2007 — Present (1 year 11 months)
www.1969idea.com, professional website development and design :
- Website design and project management
- Direct marketing
- eNewsletters
- Print advertising and POS design
• Categories:
- Showcase websites
- Corporate websites
- Simple catalog website
- E-commerce catalog website
- Micro-sites
• Creatives & Services skills:
- Dynamic websites (Content Management Systems)
- Multimedia (Video, animations, flash modules…)
- Leads management and conversion
- SEO (Search Engine Optimization)
- Newsletters, RSS feeds, Blog, interactive catalog, forum, surveys
- Content writing and translations (French, English, Korean, Japanese, S-Chinese T-Chinese, and more…)
- PHP, MySQL, Ajax, Flash, html, ActionScript, CSS
(Privately Held; 11-50 employees; Luxury Goods & Jewelry industry)
November 2004 — Present (4 years 9 months)
Owned by Verena and Fabien Raveton since 2004.
Originally created in France in 1854, Hediard has become the ultimate fine food luxury brand with more than 300 shops worldwide and counting.
By setting-up its new South East Asia headquarters in Singapore and opening its flagship boutique in the heart of the shopping district, Hediard has now positioned itself as the luxury delicatessen brand.
http://www.hediard.com.sg
(Public Company; 1001-5000 employees; AVID; Computer Software industry)
January 2002 — March 2007 (5 years 3 months)
ASIA PACIFIC - (Singapore)
•Director, Marketing, Pinnacle Systems Asia-Pacific
www.pinnaclesys.com (Pinnacle Systems Inc.)
www.avid.com (Avid Group)
(Public Company; 501-1000 employees; pcle; Computer Software industry)
August 1999 — December 2001 (2 years 5 months)
SEA & Pacific - Consumer Division
(Singapore)
•Started the development of consumer business for Pinnacle in Asia based in Singapore headquarters
•From a 3 employees startup rep office in 1999 controlling a team of 10 in Asia, the branch HQ had grown in 2004 to 18 employees managing all regional activities for 50 regional employees with a constant 2 digits business growth.
(Public Company; 501-1000 employees; pcle; Computer Software industry)
January 1998 — July 1999 (1 year 7 months)
SOUTHERN EUROPE, Consumer division (Paris)
•Implementated product and channel marketing strategy throughout Southern Europe.
•Managed and developed PR, promotions, marcom.
(Privately Held; 201-500 employees; Computer Software industry)
September 1996 — December 1997 (1 year 4 months)
SOUTHERN EUROPE, Consumer division (Paris) - acq. by Pinnacle Systems Inc. August 1997
Development of the Southern Europe distribution network and channel strategy.
FRANCE, Consumer division (Paris)
Development of the French superstores and retail specialists channel network.
(Privately Held; 1-10 employees; Computer Hardware industry)
December 1993 — February 1995 (1 year 3 months)
Communication tools, activities and media planning development for the Paris based company.
Venex was an SMB specialized in B2B network computers solutions.
Bachelor degree , Marketing & Management , 1992 — 1993
Degree , Advertising and communication , 1990 — 1991