Founder - Creative, Wikreate, San Francisco, USA
San Francisco Bay Area
- Current
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- Partner at Wikreate Expansion
- Founder - Creative at Wikreate
- Professor at Academy of Art University
- Governor of the DMA ECHO Academy of Direct Marketing Arts and Sciences. at Direct Marketing Association
- Past
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- Executive Creative Director at Nimblefish Technologies
- VP Group Creative Director at MRM Worldwide- McCann Erickson
- Executive Creative Director at CP Proximity Spain
- Creative Director at CP Comunicacion Proximity
- Junior/Senior Copywriter at CP Comunicacion Proximity
- Education
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- Universidad Complutense de Madrid
- Recommended
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4 people have recommended Ezequiel - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Ezequiel Trivino’s Summary
OUTSTANDING AND AWARD WINNING CREATIVITY
More than 50 top international and national awards for delivering outstanding results while building brands in Direct, Interactive and Promotional Marketing. Extensive experience in a variety of international markets, global brands and top notch accounts (Nike, Microsoft, Amnesty International, Real Madrid FC, Barclays Bank). Results-oriented strategic and creative thinking. Proactive, passionate individual. Inspiring team leader, manager and mentor. Years of teaching and lecturing experience at the post-graduate level with published articles. Intense networking at the top level professional associations. Command of three languages.
Ezequiel Trivino’s Experience
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Partner
Wikreate Expansion
(Privately Held; Management Consulting industry)
August 2009 — Present (4 months)
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Founder - Creative
Wikreate
(Marketing and Advertising industry)
2007 — Present (2 years )
Wikreate takes the concept of professional social networking into the context of the advertising and communications industry, acting as matchmaker for clients and solutions.
Wikreate was founded on an idea - that each marketing challenge is unique and the solutions, unlimited - and on the passionate belief that creative work springs from creative partnerships. Our 360º, media and discipline neutral approach allows us the freedom to see this, and our particular agency structure facilitates the means to actually implement it.
Wikreate is all for the richness of the multicultural world in which we live, and for the social responsibility we have towards the community of which we are part. -
Professor
Academy of Art University
(Educational Institution; Higher Education industry)
November 2005 — Present (4 years 1 month)
Part Time Professor of the School of Advertising, teaching subjects as Creative Thinking in Advertising, Advanced Concepting and International Advertising in the Post Graduate Program
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Governor of the DMA ECHO Academy of Direct Marketing Arts and Sciences.
Direct Marketing Association
(Non-Profit; Marketing and Advertising industry)
September 2005 — Present (4 years 3 months)
The DMA International ECHO Awards honor direct-response advertising campaigns targeted to consumer and/or business-to-business audiences. The competition began in 1930 as the "Best in Direct Mail" contest. It was changed in 1979 to encompass all types of media in the entire direct marketing spectrum. Today, the ECHO is the only international award that honors excellence in direct marketing creativity, marketing strategy, and response results. Each year, approximately 1,000 direct-response companies and agencies enter the competition.
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations. -
Executive Creative Director
Nimblefish Technologies
(Privately Held; 51-200 employees; Marketing and Advertising industry)
September 2006 — February 2008 (1 year 6 months)
Responsibilities:
• Lead and command the creative team in the complex environment of micromarketing engines.
• Establish and direct the strategic long-term goals, policies, and processes for Nimblefish creative activities.
• Determine the long-term systems and technology equipment needs to achieve the company’s objectives.
• Manage the creative and production teams to optimize utilization while meeting client’s demands.
• Look for new technology trends to drive new creative techniques that enable 1 to 1 communications.
• Partner with other members of the executive team to reinforce the company’s position as a trusted advisor in the direct micro-marketing space. -
VP Group Creative Director
MRM Worldwide- McCann Erickson
(Public Company; 5001-10,000 employees; Marketing and Advertising industry)
February 2005 — December 2005 (11 months)
Responsibilities:
• Manage and lead the creative work of part of the multibillion-dollar account Microsoft for the MSN Suite: email manager Hotmail, chat Messenger, social network community Spaces, content downloading site MSN Music, e-commerce site MSN Shopping and search engine MSN Search.
• Interaction with the off line side of the account at McCann Erickson -
Executive Creative Director
CP Proximity Spain
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
January 1999 — October 2004 (5 years 10 months)
Responsibilities:
• Direct responsibility on the creative work of the agency in Spain, Portugal, Argentina and Chile.
• Selection and training of the creative teams.
• Involvement in creative development of mayor client accounts and pitches.
Achievements:
• All and each of these branches of the agency are recognized as the most creative in their respective markets.
• CP Comunicacion Proximity was considered the best agency in the world for the year 2003 and The Scout (Nike) the best campaign of the year by the international independent research firm Won Report http://www.wonreport.com/wonstartflash.html -
Creative Director
CP Comunicacion Proximity
(Public Company; 501-1000 employees; Marketing and Advertising industry)
1995 — 1998 (3 years )
Responsibilities:
• Start up and development of the agency branches in Spain and Portugal. Selection and training of the creative teams.
• Coordination and integration of creative and strategic agency work with sister companies Contrapunto (Advertising), CP Interactive(Interactive Marketing) and CP Data Optimum (Database Management).
• Involvement in creative development of major client accounts and pitches.
Achievements:
Successful development of the agency and brilliant creative campaigns; In 1998, for the first time in history, a Spanish agency CP Comunicacion is considered the most awarded agency in the world -
Junior/Senior Copywriter
CP Comunicacion Proximity
(Public Company; 51-200 employees; Marketing and Advertising industry)
1990 — 1995 (5 years )
Responsibilities:
• Direct responsibility on the creative work of the agency in Spain.
• Campaign conceptualization and copywriting.
• Involvement in creative development of major client accounts and pitches.
Achievements:
• Excellent agency results, both economic and creative recognition and awards.
• Promoted to Creative Director in three years.
Ezequiel Trivino’s Education
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Universidad Complutense de Madrid
1988 — 1994
Additional Information
Ezequiel Trivino’s Websites:
Ezequiel Trivino’s Interests:
Personal interests: Classic Cars. I created and manage www.ClubAutoClasico.net, a "niche" social network for fans of classic cars and bikes in Spain.
Ezequiel Trivino’s Honors:
CANNES DIRECT LIONS
• 4 Gold,
• 2 Bronze.
ECHO AWARD (Direct Marketing Association - USA)
• 2 Diamond – Best of World.
• 1 United States Postal Service Special Award
• 5 Gold,
• 8 Silver
• 11 Bronze
JOHN CAPLES AWARD (Best Creativity in Direct Marketing - USA)
• 1 Best of Show,
• 4 Gold,
• 2 Silver
• 7 Bronze
NEW YORK FESTIVALS (USA)
• 1 Gold,
• 3 Silver
• 3 Bronzes
PROMO AWARDS (Promotional Marketing Association – USA)
• 2 Diamond (Best World Campaign),
• 1 Diamond (Best European Campaign),
• 2 Gold,
• 3 Silvers.
FEDMA (European Direct Marketing Association - Europe)
• 3 Gold,
• 4 Silver,
• 5 Bronze
• 2 Special Awards
FECEMD (Spanish Direct Marketing and e-business Association)
• 3 Best of Festival (Estrella Fecemd – Best Spanish Campaign)
• 15 Oros,
• 14 Platas
• 10 Bronces.
