
at ICS Panama
Panama

at ICS Panama
Panama
I am a professional marketing and retention expert with more than 10 years of experience working with profitable internet companies. I have both hands-on and managerial experience in many key areas essential in bringing success to an online business.
I also co-founded Eco-Libris (http://www.ecolibris.net), a green business that helps balance out the paper usage of the book publishing industry by planting trees.
I have worked from the ground up as a guerrilla marketer, search engine specialist, affiliate program director, project manager, analyst at a venture capital firm, and operations manager at an customer contact and financial processing center.
I am former music journalist, banjo strummer, an NLP master practitioner, and more.
- Internet Customer Retention
- Green Business
- Optimizing websites to do better, on all counts.
- Online Campaign Management
- Online Affiliate Marketing
- Online Guerrilla Marketing
- Multi-Channel Contact Center Management
- Certified NLP Practitioner
(Online Media industry)
November 2008 — Present (1 year 1 month)
ICS Panama is an international multi-lingual contact center
(Privately Held; 1-10 employees; Environmental Services industry)
June 2007 — Present (2 years 6 months)
Eco-Libris helps book lovers go green and plant a tree for every book they read. About 20 million trees are being cut down every year to produce paper for books sold in the U.S. alone. By partnering with non-profit organizations in developing countries, Eco-Libris can now invite readers to do something about it.
I am one of the co-founders and mainly in charge of business development in Eco-Libris. Our goal is to work with partners in the book publishing industry to balance out the books they sell or print. Book stores, Authors, Publishers and Book Clubs.
(Internet industry)
July 2007 — October 2008 (1 year 4 months)
Online Business consulting with a focus on sustainable business clients
(Privately Held; 11-50 employees; Computer Games industry)
March 2004 — March 2006 (2 years 1 month)
I was in charge of an operation of approx. 50 people working offshore in multilingual Customer Service, Telemarketing and VIP Customer Care. I also liaised with the marketing company, the software company and was closely consulting and monitoring an outsourced operation in charge of Financial Processing and Risk Management of the online transactions.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2002 — February 2004 (2 years 2 months)
I was working in this internet marketing company since its launch. Since it was a fast growing dynamic company I was doing many things at the same time, taking on responsibilities and actually creating positions to meet urgent needs. The company is marketing internet game sites and I was in charge of:
* Online campaign analysis
* Customer Acquisition & Retention Projects
* Liaison with the Software company on new releases
* Analysis of the marketed websites' sales
(Public Company; 1-10 employees; TASE: TDCL; Venture Capital & Private Equity industry)
January 2000 — September 2001 (1 year 9 months)
At this start-up incubator company and venture capital fund I was involved in two ways:
- As an analyst I was in charge of market research, interviewing and screening upcoming start-ups in the investment process. I was covering many hi-tech internet sectors including social applications and networks, mobile computing and applications, online audio & video streaming, IP telephony and so on.
- As part of the incubator marketing team I was involved in consulting to and mentoring of the start-ups executives in creating and applying the best online marketing & PR strategy for their company; refining the message, the product and its delivery to the public and to future co-investors.
(Public Company; 51-200 employees; TASE: TRGT; Internet industry)
1996 — 1998 (2 years )
1996 — 2002
Internet Marketing, Web Development, Website Optimization, Sustainable Marketing, Green Business, Environmentalism, Social Networks, Blogging, Web Analytics, Customer Relationship Development, CRM, Promotions, Internet Based Loyalty Programs, NLP, Hypnotherapy, Permaculture, Green Living, Wind Surfing, Hiking, Reading, Music (Listening, Playing, Singing), Writing
Panel Member, "The Future of Mobile Investments" in MforMobile's M2000 Conference (Stockholm, December 2000)