
Head of Projects at Walla!
Israel

Head of Projects at Walla!
Israel
I am experienced in all aspects of user experience design in digital media:
- Defining strategy and goals along with the customer
- Defining usage scenarios
- Planning the information architecture
- Designing the UI
- Choosing the right technologies for the tasks
- Graphic design
Worked with large scale customers, such as:
Nokia, Comverse, Orange, VW, Audi, Bank Hapoalim, Bank Leumi, M-Systems, Amdocs, MTV, Keshet-TV, Ynet, Israeli Airport Authority, and more...
Web design, branding and identity, web technologies, UI design, product management, Information Architecture, Web Development, writing.
(Public Company; Internet industry)
October 2009 — Present (2 months)
(Partnership; 1-10 employees; Internet industry)
September 2006 — October 2009 (3 years 2 months)
Go2Web20 (www.go2web20.net) was founded with Orli Yakuel.
It's a hobby more than a job, and we're very proud of its success.
My part is to design the user experience and develop the application.
Orli and I also have shared tasks, such as figuring business models, inventing features, etc.
(Privately Held; Information Technology and Services industry)
October 2007 — July 2009 (1 year 10 months)
Implementing standards of user experience, UI, and code.
R&D - Defining products and their integration.
(Privately Held; 11-50 employees; Internet industry)
2006 — October 2007 (1 year )
Manage few products developed in-house.
Obviously, not much can be said here.
(Privately Held; 11-50 employees; Internet industry)
2002 — 2006 (4 years )
My job during this period was a mixture of responsibilities.
One of them grew naturally from the web and GUI design to a full user experience design. That starts from understanding the strategic brief of the product/site, through defining usage scenarios, to a full specification of content, features and hierarchies.
The other responsibility was to manage the technologies in Mantis. By the end of this period, a devision called "Mantis Technologies" was up and running with around 10 developers. Since most of the developers in Mantis are high-end professionals, my challenge was mostly to choose the right combination of technologies for the task.
(Privately Held; 11-50 employees; Internet industry)
1998 — 2002 (4 years )
During my studies, joined a freelance web designer (Ronel Mor) and grew together to become Mantis, a leading interactive media company of 40 minds.
Started as a web and GUI designer. Later on, when Flash came along, I started testing it and looked for ways to overcome the lame interactivity options it had back then.
B.s.c.T.E , Visual Communication Design , 1996 — 2000