Director of Search, LocalLaunch
Greater Chicago Area
Director of Search, LocalLaunch
Greater Chicago Area
Broad internet marketing experience that has culminated in a focus of creating internet marketing products.
Marketing: ebooks, PPC, SEO, email, press release, CPM, blogs, forums, affiliate, shopping comparison, pay per call, IYP, and others.
Internet Community: columnist for Search Engine Land, blogger at eWhisper.net, webmasterworld.com moderator
Visibility: Speaker at Pubcon, SMX, SES, AdWords Seminars for Success, SuperZoo, RHD SME seminars, SEOClass, and some smaller events.
(Public Company; RHD; Marketing and Advertising industry)
July 2004 — Present (3 years 11 months)
• Conference Speaker (SES, SES Latino, SES Local, Pubcon). Approximately 12 presentations in 06.
• AdWords Seminar Leader/Speaker. Full day intensive training about marketing with Google AdWords.
• Product development - Creating products that sales forces can market to businesses. In 2005 this became my main focus.
• Platform development - Creating efficiencies for PPC management and execution.
• PPC Consulting – Working with analyst teams for maximum PPC management
• SEO Consulting – Working with SEO teams to increase traffic.
• Business development – Working with biz dev department to recruit and retain resellers.
• LocalLaunch acquired by RH Donnelley.
BA, Psychology, 1991 — 1993
SEMPO
SMA-NA
eMA
AMA
Google AdWords Professional
Yahoo Search Marketing Ambassador