
Owner, AdJuice
Guildford, United Kingdom

Owner, AdJuice
Guildford, United Kingdom
A tenacious, analytical and creative problem-solver, I thrive on applying broad skills acquired in marketing, finance, IT and working alongside people to improving business profitability.
Majority of my career has been in financial management in medium sized companies, latterly general management, in a wide cross-section of industries including software, oil, retail and electronics.
Search engine optimisation (SEO), pay-per-click (ppc) advertising, business performance, financial management, financial modelling, team building.
(Privately Held; Marketing and Advertising industry)
September 2007 — Present (2 years 3 months)
AdJuice provides specialist internet marketing services to small and medium sized businesses. Its mission is to increase its clients' revenues by delivering more of the right kind of (i.e. qualified) visitors to its clients' websites. The techniques employed to achieve this are generally referred to as search engine optimisation (seo) services. They involve, amongst many other things, ensuring the client's website ranks highly in the results pages of search engines like Google, Yahoo & Bing for highly targeted search terms (keywords). These techniques can transform the fortunes of companies, are entirely ethical and often involve no change to the visible appearance of the website.
(Privately Held; Telecommunications industry)
November 2004 — May 2007 (2 years 7 months)
Impact is one of the UK's leading audio visual integrators which designs, installs and supports systems for the corporate & public sectors.
In 2005, I led the UK operation (www.impact-europe.com) back to profitability and left in 2007, the most profitable year in its 33 year history, to establish AdJuice.
(Privately Held; Telecommunications industry)
August 1997 — November 2004 (7 years 4 months)
When the UK operation was declared insolvent in 2004, after 4 years of trading losses, I initiated, negotiated and successfully completed a financial rescue plan with banks, government authorities, creditors and shareholders which was necessary to continue trading. I was promoted to Managing Director shortly afterwards.
(Telecommunications industry)
February 1989 — August 1997 (8 years 7 months)
(Retail industry)
August 1986 — February 1989 (2 years 7 months)
(Public Company; 10,001 or more employees; ARC; Oil & Energy industry)
November 1985 — August 1986 (10 months)
(Public Company; 10,001 or more employees; ATO; Information Technology and Services industry)
November 1981 — November 1985 (4 years 1 month)
BSc , Mathematics , 1978 — 1981
Swimming, gym, gardening, photography, music, SEO.
ACMA