Digital Business Strategist. I bring the idealism of new media to the practicalty of doing business.
Phoenix, Arizona Area
- Current
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- Author at John Wiley and Sons
- Co-founder / Director of Business at Podiobooks.com
- Senior Consultant at ASW Consulting Services
- Past
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- Co-founder at FarPoint Media
- Education
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- University of Phoenix
- University of Oklahoma
- Recommended
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- Industry
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- Websites
Evo Terra’s Summary
I'm a pioneering "nontrepreneur", exploring the boundaries of freely available content in a world growing ever closer to post-scarcity.
Sound like bullshit? Well, maybe a little. But it's hard to sum up just what it is that we do -- and why we do it.
We do it because we can, and we recognize that disruptive technologies like the web and mobile devices are changing the nature of business. People are connecting more quickly and easily with other people, doing things on their own that they used to seek of professionals, companies and official organizations.
So that's me and this movement in a nutshell. How can I help?
Evo Terra’s Specialties:
digital marketing, online advertising, local advertising, project management, social media, podcasting, writing, ecommerce, branding
Evo Terra’s Experience
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Author
John Wiley and Sons
(Public Company; 1001-5000 employees; Publishing industry)
February 2005 — Present (3 years 8 months)
I'm the co-author of Podcasting for Dummies (November 2005) and Expert Podcasting Practices for Dummies (December 2007).
Writing for the "for Dummies" team was an amazing experience. I had written business communications for years, but this was by far the most ambitious project I'd ever embarked upon.
I can't tell you how rewarding it has been.
Podcasting for Dummies remains the #1 selling podcasting how-to book on the market, and an internal review of Expert Podcasting Practice for Dummies made mention of the outstanding work that went into that book as well.
PfD is going into its second printing. And while I've handed the reigns for my chapters on to another, I did serve to consult on the project and re-wrote part of a section in the new book, too. -
Co-founder / Director of Business
Podiobooks.com
(Privately Held; 1-10 employees; Publishing industry)
June 2004 — Present (4 years 4 months)
Podiobooks.com provides serialized audio books in podcast form. We work with many writers to help them create their own recordings and then provide the technologies necessary to get their works in front of a brand new audience.
Putting this company together allowed me to fully test my ability to aggregate teams of skilled people and to solicit incredibly generous concessions from leading technology providers in the space. This is truly a "new" new media playground. -
Senior Consultant
ASW Consulting Services
(Privately Held; 1-10 employees; Management Consulting industry)
February 2004 — Present (4 years 8 months)
I started ASW Consulting as an umbrella organization for the many side projects I had either started or for which I had become involved. Along the way, I've picked up a smattering of clients who use me on an ad hoc basis to either help understand the digital media space or to find better and more efficient ways to do business in an ever-changing marketplace.
Over the years, I've connected with other professionals I can draw on as necessary. Ah, the power of ubiquitous connectivity! -
Co-founder
FarPoint Media
(Privately Held; 1-10 employees; Online Media industry)
August 2005 — June 2007 (1 year 11 months)
FarPoint Media produces several podcasts on a variety of topics. I co-hosted some of these podcasts, produced others and generally provided consulting services on all of them. We were early adopters in the podcasting space, having our first podcast (The Dragon Page Cover to Cover) available via RSS on October 14, 2004.
On June 3, 2007 my involvement with FPM was terminated though the organization, as of this writing, remains.
Evo Terra’s Education
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University of Phoenix
B. Sc., Computer Information Systems, 1998 — 1999
Since I was already managing groups of application developers, programmers, QA specialists and the like, I thought I might actually want to have some paper that said I was qualified to do so. U of P validated what I already knew and showed me some areas where I needed to improve.
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University of Oklahoma
Zoology 1986 — 1989
After three years of working full time and going to school full time, I chose the former. Smart. Three years in, with only about 30 hours to go, and I opt to work full time. Hey, I was 21 and not so smart.
Additional Information
Evo Terra’s Websites:
Evo Terra’s Interests:
digital marketing, social media, building communities, podcasting, writing, blogging
Evo Terra’s Groups:
Conversational Markeing Summit, Refresh Phoenix, Podcamp AZ
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Refresh - Promoting design, technology,and usability. -
New Media, Social Media, and Social Networking Participants -
Podcasting Technology Resource Group
