Evo Terra

Current

. at Sitewire
Public Speaker at various events
Director of Business at Podiobooks.com

Digital Business Strategist at ASW Consulting Services

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Past

Author of Expert Podcasting Practices for Dummies at John Wiley and Sons
Co-founder & show host at FarPoint Media
Author of Podcasting for Dummies at John Wiley and Sons

Show host - Dragon Page Live Fire at 550 AM KFYI Radio

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1 more...

Education

University of Phoenix
University of Oklahoma

Recommended

10 people have recommended Evo

Connections

385 connections

Industry

Online Media

Websites

Evo Terra’s Summary

I'm a pioneering "nontrepreneur", exploring the boundaries of freely available content in a world growing ever closer to post-scarcity. Not that I'm above getting paid. Far from it. But this new world is too exciting to ask "Where's the money" too quickly. If you do things right, the money should/will/may come.

Sound like bullshit? Well, maybe a little. But it's hard to sum up just what it is that I do -- and why I do it.

I take this approach because I can, and I recognize that disruptive technologies like the social media, new media, syndication and mobile devices are changing the nature of business. People are connecting more quickly and easily with other people, doing things on their own that they used to seek of professionals, companies and official organizations.

How can I help you better understand the changing nature of the digital space?

Evo Terra’s Specialties:

digital marketing, online advertising, local advertising, project management, social media, podcasting, writing, ecommerce, branding, new media, digital business

Evo Terra’s Experience

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Sitewire

(Privately Held; Marketing and Advertising industry)

August 2009 — Present (4 months)

Kinda tough to explain. Let me think on it a bit.
Public Speaker

various events

(Public Relations and Communications industry)

November 2005 — Present (4 years 1 month)

I like to talk.

I bring a different perspective that you -- or your attendees -- may not have heard before. That is why organizations ask me to speak to their members. As you can see by this profile, my experience spans business, communications, social media, and new media. Flighty? Sure. But often with a purpose. And always with an anecdote.

If you need someone to cut through the clutter, present fresh ideas and engage with the audience, I'm here to help. I abhor classic presentations, with charts and graphs and so much data-puke that heads are left spinning. No one wants to hear that. My mantra is 'I solve problems'. And I can't very well do that unless my audience walks away better for the experience.

Prior events include:
* Cochise County Travel & Tourism Social Media Workshop
* Elixir Interactive's Travel & Tourism Symposium
* National Association of Realtors 2008 National Convention
* Ignite Phoenix
* Maricopa Community College
* New Media Expo
* Podcamp AZ
Director of Business

Podiobooks.com

(Privately Held; Civil Engineering industry)

June 2004 — Present (5 years 6 months)

Podiobooks.com provides serialized audio books in podcast form. We work with many writers to help them create their own recordings and then provide the technologies necessary to get their works in front of a brand new audience.

Putting this company together allowed me to fully test my ability to aggregate teams of skilled people and to solicit incredibly generous concessions from leading technology providers in the space. This is truly a "new" new media playground.
Digital Business Strategist

ASW Consulting Services

(Management Consulting industry)

February 2004 — Present (5 years 10 months)

I started ASW Consulting as an umbrella organization for the many side projects I had either started or for which I had become involved. Along the way, I've picked up a smattering of clients who use me on an ad hoc basis to either help understand the digital media space or to find better and more efficient ways to do business in an ever-changing marketplace.

Over the years, I've connected with other professionals I can draw on as necessary. Ah, the power of ubiquitous connectivity!
Author of Expert Podcasting Practices for Dummies

John Wiley and Sons

(Public Company; Publishing industry)

May 2007 — December 2007 (8 months)

After the success of Pocasting for Dummies, I was asked to collaborate on another "for Dummies" title. This was to be a follow-on to the first book, Podcasting for Dummies.

The "Expert" series is marketed at the more advanced user, which sounds rather odd for a book ostensibly focused on "dummies". But I think we made it work.

Expert Podcasting for Dummies is a sort of "recipe book" with tips and techniques designed to take a podcast to the next level. It was a very different experience than the first book.
Co-founder & show host

FarPoint Media

(Online Media industry)

August 2005 — June 2007 (1 year 11 months)

FarPoint Media produces several podcasts on a variety of topics. I co-hosted some of these podcasts, produced others and generally provided consulting services on all of them. We were early adopters in the podcasting space, having our first podcast (The Dragon Page Cover to Cover) available via RSS on October 14, 2004.
Author of Podcasting for Dummies

John Wiley and Sons

(Public Company; Publishing industry)

April 2005 — November 2005 (8 months)

I was fortunate enough to be asked to co-author Podcasting for Dummies with my friend and colleague Tee Morris.

Writing for the "for Dummies" team was an amazing experience. I had written business communications for years, but this was by far the most ambitious project I'd ever embarked upon. I can't tell you how rewarding it was.

Podcasting for Dummies remains the #1 selling podcasting how-to book on the market. It's now in it's second edition. I'm still listed as co-author even though I handed the reigns for my chapters on to another. I did serve to consult on the project and re-wrote part of a section in the new book, too.
Show host - Dragon Page Live Fire

550 AM KFYI Radio

(Broadcast Media industry)

September 2003 — February 2005 (1 year 6 months)

For a year and a half, I co-hosted a weekly talk show on the #1 talk radio show in the southwestern U.S..

And if you think that's impressive, consider that it was a science-fiction focused show on a right-wing conservative talk radio show. And we constantly pulled in great numbers. Content, it turns out, is king after all.

I learned a lot on this show. Sure, I had a history of internet radio -- that eventually became podcasting -- prior to that, but doing live radio to a large audience is... different.

Say what you will about traditional media, but I enjoyed every on-mic moment I was there.

Evo Terra’s Education

University of Phoenix

B. Sc. , Computer Information Systems , 1998 — 1999

Since I was already managing groups of application developers, programmers, QA specialists and the like, I thought I might actually want to have some paper that said I was qualified to do so. U of P validated what I already knew and showed me some areas where I needed to improve.
University of Oklahoma

Zoology 1986 — 1989

After three years of working full time and going to school full time, I chose the former. Smart. Three years in, with only about 30 hours to go, and I opt to work full time. Hey, I was 21 and not so smart.