Social Media and Word of Mouth Marketing Administrator
Greater Chicago Area
- Current
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- Marketing Administrator at GasPedal
- Past
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- Student Assistant at International Center at IIT
- English Instructor at Expert Guides
- English Instructor at Academic Gateway
- Education
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- Illinois Institute of Technology
- University of the Philippines
- Recommended
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1 person has recommended Evette Pauleen - Connections
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62
connections
- Industry
- Marketing and Advertising
- Websites
Evette Pauleen Tan’s Summary
Marketing is about finding a niche, and this is the story of my life. I started out as a Business Administration major at the University of the Philippines before I decided to pursue a master's degree in Marketing Communications at the Illinois Institute of Technology's Stuart School of Business, moving halfway across the world in the process.
Right now I'm at GasPedal, a word-of-mouth marketing company led by Andy Sernovitz, working specifically on the Blog Council, which was set up so that industry leaders could engage in discussion with each other to share best practices as the realm of social media becomes more relevant to corporate strategy.
Evette Pauleen Tan’s Specialties:
- social networking
- social media
- web 2.0
- web marketing
- brand management
- corporate strategy
- public relations
- word of mouth marketing
- integrated marketing communications
Evette Pauleen Tan’s Experience
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Marketing Administrator
GasPedal
(Privately Held; 1-10 employees; Marketing and Advertising industry)
May 2008 — Present (1 year 3 months)
Learning to facilitate social media and web 2.0 technologies (the next step for word of mouth marketing!) as they are applied to businesses, with an emphasis on making the people and the community behind the technology happy.
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Student Assistant
International Center at IIT
(Education Management industry)
October 2007 — May 2008 (8 months)
Handled student inquiries on a variety of immigration issues via email, telephone, and front desk operations. Helped keep files updated and worked on different projects with other student assistants.
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English Instructor
Expert Guides
(Privately Held; 11-50 employees; Education Management industry)
April 2007 — May 2007 (2 months)
Facilitated English review sessions for roughly 100 incoming senior high school students for their college entrance exams.
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English Instructor
Academic Gateway
(Privately Held; 1-10 employees; Education Management industry)
April 2007 — May 2007 (2 months)
Facilitated English review sessions for incoming senior high school students for their college entrance exams. Coordinated with other instructors to update and correct sample tests.
Evette Pauleen Tan’s Education
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Illinois Institute of Technology
MS , Marketing Communication , 2007 — 2009
Current GPA 4.0; Focusing on Marketing Communication Management and Electronic Marketing
- Activities and Societies:
- SAGA member, Panelist for the Women's Cultural Exchange at IIT, Moderator for the NAAAP Asian/Pacific American Heritage Month Panel Discussion at IIT
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University of the Philippines
BS , Business Administration , 2003 — 2007
Cum Laude, Marketing track
- Activities and Societies:
- UP Debate Society, Stratmark 2006
Additional Information
Evette Pauleen Tan’s Websites:
Evette Pauleen Tan’s Interests:
public transportation, travel, pop culture, magical realism, films, hockey, musicals
Evette Pauleen Tan’s Groups:
Business Marketing Association Chicago Chapter
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Filipino Professionals -
IIT Stuart School of Business -
University of the Philippines Alumni -
Beta Gamma Sigma - The International Honor Society Recognizing Business Excellence
Evette Pauleen Tan’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
