Everett Harper

Past

• Director of Customer Lifecycle & Acquisition Marketing at Linden Lab (creator of Second Life)
• Director of Community Initiatives at Linden Lab (Maker of Second Life)
• Founder at Sandbox Consulting

6 more...

Education

• Stanford University Graduate School of Business
• Stanford University
• Duke University

Recommended

3 people have recommended Everett

Connections

405 connections

Industry

Online Media

Websites

• Follow me on Twitter
• Interactiva Magazine (Spain)
• WSJ (Elections in Second Life)

Everett Harper’s Summary

I work with companies that are asking:

- How do we get the most out of customer data?
- Can we leverage our communities without backlash?
- We should talk to customers--but what if they talk back?

Using my experience in social networks, communities, and virtual worlds, I help companies retain and monetize customers -- especially those resistant to traditional marketing campaigns.

For traditional brands, I help build social business components around established customer lifecycle to increase engagement and retention.

For over 18 years, I've led customer lifecycle, product marketing, and community teams, executing programs that achieved great--and sometimes humbling--results. I (continue) to learn from both.

Additional Information

Everett Harper’s Websites:

• Follow me on Twitter
• Interactiva Magazine (Spain)
• WSJ (Elections in Second Life)

Everett Harper’s Interests:

• Proficient Spanish, conversational Portuguese. • Self-taught chef, wine geek and mixologist.

Everett Harper’s Groups:

Yoga Alliance (Vinyasa Yoga Instructor)

•    New Media, Social Media, and Social Networking Participants
•    Social Media Marketing
•    Bain & Company Global Alumni
•    Stanford Business School Alumni Association
•    Duke University Alumni Network
•    Customer Lifecycle Management (CLM)
•    Social Media Club
•    VirtualWorlds
•    Linden Lab Alumni

Everett Harper’s Honors:

• NCAA National Champion, Soccer, 1986.
• King of Carnaval SF, 2008

Everett Harper’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch