Everett Harper

Past

Director of Customer Lifecycle & Acquisition Marketing at Linden Lab (creator of Second Life)
Director of Community Initiatives at Linden Lab (Maker of Second Life)
Founder at Sandbox Consulting

6 more...

Education

Stanford University
Stanford University Graduate School of Business
Duke University

Recommended

3 people have recommended Everett

Connections

442 connections

Industry

Online Media

Websites

Everett Harper’s Summary

I work with companies that are asking:

- How do we get the most out of customer data?
- Can we leverage our communities without backlash?
- We should talk to customers--but what if they talk back?

Using my experience in social networks, communities, and virtual worlds, I help companies retain and monetize customers -- especially those resistant to traditional marketing campaigns.

For traditional brands, I help build social business components around established customer lifecycle to increase engagement and retention.

For over 18 years, I've led customer lifecycle, product marketing, and community teams, executing programs that achieved great--and sometimes humbling--results. I (continue) to learn from both.

Everett Harper’s Specialties:

Business strategy, customer segmentation, social media, actionable metrics, behavioral data platforms, community management, organizational behavior & development, social entrepreneurship, customer lifecycle.