
Public Information Coordinator, Blogger, Presenter
Greater New York City Area

Public Information Coordinator, Blogger, Presenter
Greater New York City Area
Speaker specializing in public relations for public and private schools and school districts.
Speaker with expertise in the use of technology, Web 2.0 tools, blogs and social media in promoting education.
Presentations & Workshops:
"Fraud, Internal Controls and Public Confidence," New York State Association of School Business Officials, Fall 2004
"Building a Positive Public Image" workshop for school officials, February 2005, SWBOCES at Manhattanville College
"Conversing with the Community," New York State School Boards Association conference, Albany, NY, October 2005
"Breaking in a New School Superintendent," NSPRA national conference, Chicago, July 2005
"School PR & Social Media," NSPRA Gold Mine Session, national conference, Washington, DC, July 2008
Using Web 2.0 Tools to Improve Instruction, February 2009, Dutchess County BOCES
Improving Your Web Life, March 2009, Rockland BOCES
Web 2.0 tools and technology
(Self-Employed; Myself Only; Writing and Editing industry)
January 2006 — Present (3 years 7 months)
Freelance writer for both print & web publications. Write regularly for eHow.com. I specialize in writing about New York, travel, education and writing resources.
(Education Management industry)
October 2001 — Present (7 years 10 months)
Responsible for public information services to seven Westchester County school districts, SWBOCES. Supervise staff of five writers, two page designers; oversee production of 40+ publications annually, including newsletters, calendars, special interest publications. Work extensively with local press on topics of interest to education community; with region’s school superintendents on public information plans, budget information plans, trends and issues in public education. Assist in development of digital information sources for school districts, including website content assistance, emergency email services, content management systems, enewsletters, etc. Recipient of numerous NYS School PR Association awards and a National School PR Association award. Presenter at national and regional workshops.
(Educational Institution; 501-1000 employees; Public Relations and Communications industry)
September 1998 — October 2001 (3 years 2 months)
Directed all public relations efforts for this top-tier public school system in Westchester County, NY. Reponsible for writing, editing and publication of all of the District's printed materials, including newsletters, brochures, budget documents and annual reports. Assisted the Superintendent of Schools with defining the Scarsdale message, creating a District logo, and taping periodic cable access round-table discussions about education. At the PR helm when the District received international attention and publicity for its parents' boycott of the New York State assessments.
(Educational Institution; 501-1000 employees; Higher Education industry)
September 1994 — June 1998 (3 years 10 months)
(Educational Institution; 51-200 employees; Higher Education industry)
September 1994 — June 1998 (3 years 10 months)
(Public Company; GCI; Newspapers industry)
July 1976 — July 1994 (18 years 1 month)
Worked as a reporter, news editor & bureau chief, Lifestyles editor and senior managing editor for this daily newspaper group in White Plains, NY. Won seven Associated Press awards for news reporting efforts and two Best of Gannett awards. As senior managing editor, directed a newsroom of 300 staff members, planned the daily news report, and assisted the executive editor with all hiring decisions, budget planning, public events and staff training decisions. Served as a member of the newspaper's Editorial Board. Created and moderated the newspaper group's annual high school journalism contest.
MAW , Writing , 2005 — 2009
BA, Journalism , 1971 — 1975
Hs Diploma , 1967 — 1971
Writing, Web 2.0, Blogging, Public Relations, Journalism, the Big Apple.
Westchester School Public Relations Association, New York School Public Relations Association, National School Public Relations Association
Associated Press Awards, Best of Gannett Awards, 3 NYSPRA Awards of Excellence, 2003 and 2004; 3 NSPRA Awards of Merit, 2005; NSPRA Award of Merit, 2006; NSPRA Award of Merit for Excellence in Writing, 2008.