Evelyn McCormack

Evelyn McCormack

Public Information Coordinator, Blogger, Presenter

Greater New York City Area

Current
  • Freelance Writer at NYLady Communications (Self-employed)
  • Public Information Coordinator at Southern Westchester BOCES
Past
  • Director of Public Relations at Scarsdale Public Schools
  • Adjunct Professor of Journalism at Iona College
  • Adjunct Professor of English at Marymount College
  • Senior Managing Editor/News Editor/Lifestyles Editor/Reporter at The Journal News
Education
  • Manhattanville College
  • University of Rhode Island
  • Warwick Veterans Memorial High School
Connections
81 connections
Industry
Education Management
Websites

Evelyn McCormack’s Summary

Speaker specializing in public relations for public and private schools and school districts.

Speaker with expertise in the use of technology, Web 2.0 tools, blogs and social media in promoting education.

Presentations & Workshops:
"Fraud, Internal Controls and Public Confidence," New York State Association of School Business Officials, Fall 2004

"Building a Positive Public Image" workshop for school officials, February 2005, SWBOCES at Manhattanville College

"Conversing with the Community," New York State School Boards Association conference, Albany, NY, October 2005

"Breaking in a New School Superintendent," NSPRA national conference, Chicago, July 2005

"School PR & Social Media," NSPRA Gold Mine Session, national conference, Washington, DC, July 2008

Using Web 2.0 Tools to Improve Instruction, February 2009, Dutchess County BOCES

Improving Your Web Life, March 2009, Rockland BOCES

Evelyn McCormack’s Specialties:

Web 2.0 tools and technology


Evelyn McCormack’s Experience

  • Freelance Writer

    NYLady Communications (Self-employed)

    (Self-Employed; Myself Only; Writing and Editing industry)

    January 2006Present (3 years 7 months)

    Freelance writer for both print & web publications. Write regularly for eHow.com. I specialize in writing about New York, travel, education and writing resources.

  • Public Information Coordinator

    Southern Westchester BOCES

    (Education Management industry)

    October 2001Present (7 years 10 months)

    Responsible for public information services to seven Westchester County school districts, SWBOCES. Supervise staff of five writers, two page designers; oversee production of 40+ publications annually, including newsletters, calendars, special interest publications. Work extensively with local press on topics of interest to education community; with region’s school superintendents on public information plans, budget information plans, trends and issues in public education. Assist in development of digital information sources for school districts, including website content assistance, emergency email services, content management systems, enewsletters, etc. Recipient of numerous NYS School PR Association awards and a National School PR Association award. Presenter at national and regional workshops.

  • Director of Public Relations

    Scarsdale Public Schools

    (Educational Institution; 501-1000 employees; Public Relations and Communications industry)

    September 1998October 2001 (3 years 2 months)

    Directed all public relations efforts for this top-tier public school system in Westchester County, NY. Reponsible for writing, editing and publication of all of the District's printed materials, including newsletters, brochures, budget documents and annual reports. Assisted the Superintendent of Schools with defining the Scarsdale message, creating a District logo, and taping periodic cable access round-table discussions about education. At the PR helm when the District received international attention and publicity for its parents' boycott of the New York State assessments.

  • Adjunct Professor of Journalism

    Iona College

    (Educational Institution; 501-1000 employees; Higher Education industry)

    September 1994June 1998 (3 years 10 months)

  • Adjunct Professor of English

    Marymount College

    (Educational Institution; 51-200 employees; Higher Education industry)

    September 1994June 1998 (3 years 10 months)

  • Senior Managing Editor/News Editor/Lifestyles Editor/Reporter

    The Journal News

    (Public Company; GCI; Newspapers industry)

    July 1976July 1994 (18 years 1 month)

    Worked as a reporter, news editor & bureau chief, Lifestyles editor and senior managing editor for this daily newspaper group in White Plains, NY. Won seven Associated Press awards for news reporting efforts and two Best of Gannett awards. As senior managing editor, directed a newsroom of 300 staff members, planned the daily news report, and assisted the executive editor with all hiring decisions, budget planning, public events and staff training decisions. Served as a member of the newspaper's Editorial Board. Created and moderated the newspaper group's annual high school journalism contest.


Evelyn McCormack’s Education

  • Manhattanville College

    MAW , Writing , 20052009

  • University of Rhode Island

    BA, Journalism , 19711975

    Activities and Societies:
    URI Yearbook Literary Editor, "Good 5 Cent Cigar" Reporter.
  • Warwick Veterans Memorial High School

    Hs Diploma , 19671971


Additional Information

Evelyn McCormack’s Websites:

Evelyn McCormack’s Interests:

Writing, Web 2.0, Blogging, Public Relations, Journalism, the Big Apple.

Evelyn McCormack’s Groups:

Westchester School Public Relations Association, New York School Public Relations Association, National School Public Relations Association

  •    eOffice
  •    Obama for America
  •    University of Rhode Island Alumni Association
  •    Writing Mafia
  •    Network of PR Professionals
  •    Freelance Writing Moms
  •    PR Professionals
  •    Friends of New York City
  •    Media Professionals Worldwide
  •    NEW YORK CITY
  •    Public Relations and Communications Professionals
  •    Newspaper Professionals Network
  •    Just for Writers
  •    PRSA-NY (PRSA New York Chapter)
  •    National School Public Relations Association (NSPRA)
  •    greenburgh jobs

Evelyn McCormack’s Honors:

Associated Press Awards, Best of Gannett Awards, 3 NYSPRA Awards of Excellence, 2003 and 2004; 3 NSPRA Awards of Merit, 2005; NSPRA Award of Merit, 2006; NSPRA Award of Merit for Excellence in Writing, 2008.


Evelyn McCormack’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • job inquiries
  • expertise requests
  • getting back in touch

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