Principal at Social Web Strategies
Austin, Texas Area
- Current
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- Principal at Social Web Strategies
- Strategic Partner, Social Media at FG SQUARED Interactive Marketing
- VP, Social Media at Digital Voodoo
- Past
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- COO at Snapse
- Strategy Partner, Social Media at FG SQUARED
- Founder at Austin Area Multimedia Alliance
- Strategy Director at GSD&M
- Product Manager at Progressive Insurance
- Systems Analyst/ Mission Control at JPL
- Education
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- State University of New York College at Brockport
- Recommended
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13 people have recommended Dave - Connections
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352
connections
- Industry
- Marketing and Advertising
- Websites
Dave Evans’s Summary
"If we couldn't interrupt you, how would we reach you?" That's where I start as a communications consultant focused on word of mouth and consumer-generated media. My expertise lies in my ability to match client needs with consumer preferences as to how and when they would like to be talked to.
I am the author of “Social Media Marketing: An Hour a Day,” a practical guide to the implementation and measurement of a social media based marketing program.
My goal is to see my son--currently 6--grow up in a world without unwanted marketing interruptions, and, where the information he does want is instantly avaiable and verifiable. The emerging search + social networks + web 2.0 is moving us all in this direction. It is a great time to be in Marketing and Operations.
In 2005 I launched HearThis.com, a podcasting service for marketers. In 1994 I co-founded Digital Voodoo, a marketing technology consultancy. Digital Voodoo provides strategic marketing services for clients wanting to tap the power of connected social networks through word of mouth and consumer-generated media. I've has worked with GSD&M as a strategy director for integrated communications, with Progressive Insurance Company as a product manager, and a systems analyst for the Voyager deep space exploration program with Jet Propulsion Laboratories/NASA.
I have a BS in physics and mathematics from the State University of New York/College at Brockport and have served on the Advisory Board with ad:tech and the Measurement and Metrics Council with WOMMA. I write a regular column on emarketing for ClickZ.
Dave Evans’s Specialties:
Social media and word-of-mouth marketing, operations and marketing consulting, and a passion for solving difficult problems that are worth solving.
Dave Evans’s Experience
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Principal
Social Web Strategies
(Marketing and Advertising industry)
January 2009 — Present (7 months)
Responsible for strategic program development for clients with a focus on business applications of the Social Web.
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Strategic Partner, Social Media
FG SQUARED Interactive Marketing
(Privately Held; Marketing and Advertising industry)
2007 — Present (2 years)
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VP, Social Media
Digital Voodoo
(Privately Held; Computer Hardware industry)
September 2005 — Present (3 years 11 months)
Vice President, Social Media, with Digital Voodoo. Digital Voodoo is a consulting firm I co-founded in 1994. As an extension of Digital Voodoo’s social media efforts, I recently launched HearThis.com, a podcast-enabling service specifically for marketers. I am currently overseeing (as COO/CMO) the launch of a video-sharing platform. My focus is on evangelizing social and consumer-generated media and its application in business for new and established brands. I have been an active speaker on this topic at professional events including AMA, WOMMA and AD:TECH conferences. I serve on the AD:TECH Advisory Board.
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COO
Snapse
(Marketing and Advertising industry)
2005 — 2008 (3 years)
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Strategy Partner, Social Media
FG SQUARED
(Marketing and Advertising industry)
2006 — 2008 (2 years)
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Founder
Austin Area Multimedia Alliance
(Marketing and Advertising industry)
1994 — 2008 (14 years)
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Strategy Director
GSD&M
(Public Company; 501-1000 employees; Marketing and Advertising industry)
July 1999 — September 2005 (6 years 3 months)
Responsible for original and strategically connected business-building marketing ideas as well as contributing conceptually to the overall development of new brand consulting services and supporting methodologies in the areas of word-of-mouth and consumer-generated media.
At GSD&M I oversaw the launch of the leading-brand websites and online marketing campaigns, and developed strategies supporting the re-launch of the Southwest Airlines website and SBC’s Yellow Pages business. In alternative media I was responsible for the development of Dial's "Coast BMX Full Grind" advergame and website relaunch, a highly successful campaign targeting young, active Millennials that revitalized the Coast brand.
At GSD&M I helped launch the Word of Mouth Marketing Association and Viral and Buzz Marketing Association. Exposure to the challenges faced by major brands in the face of declining ad effectiveness led to my work in the emerging discipline of “social media” beginning in 2003. -
Product Manager
Progressive Insurance
(Public Company; 10,001 or more employees; PGR; Insurance industry)
June 1986 — April 1993 (6 years 11 months)
P&L responsibility for commercial (trucks) and special lines (motorcycle/ RV) insurance for Texas and surrounding states.
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Systems Analyst/ Mission Control
JPL
(Marketing and Advertising industry)
1985 — 1986 (1 year)
Dave Evans’s Education
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State University of New York College at Brockport
BS , Physics, Mathematics, Art , 1976 — 1981
- Activities and Societies:
- 5/1981 State University of New York, College at Brockport Rochester, New York
BS in Physics/Mathematics and concentration in Art. GPA 3.98/4.00. Received President’s Award for Academic Achievement, Sigma Xi Scholarship and Interdisciplinary Award.
Additional Information
Dave Evans’s Websites:
Dave Evans’s Interests:
technology, comminications, advertising, marketing, operations, business, karting, wakeboarding, skiing, rock climbing
