
VP Advertising Sales at blip.tv
Greater New York City Area

VP Advertising Sales at blip.tv
Greater New York City Area
Sales professional with over 12 years experience working for Conde Nast, Time Inc. and the Walt Disney Company.
A true seller experienced in multiple media platforms. Specialize in creating value for my clients by developing unique ways to surround and deliver video content.
Developing and selling advertising programs in the digital video space. Negotiation and "big idea" selling. Sales management. Sales operations.
(Privately Held; Internet industry)
2009 — Present (less than a year)
Blip.tv is the world's largest distributor of original web shows. We distribute and monetize more than 48,000 shows and reach more than 22,000,000 people per month.
Blip.tv provides media, distribution, custom integration and white label content services. With over 2.7mm episodes currently streaming through blip.tv, we offer targeted and efficient solutions.
We maintain a relentless focus on ROI, while striving to create a crucial emotional connection between our viewers and our advertisers.
(Privately Held; Online Media industry)
2008 — 2009 (1 year )
Responsible for advertising and revenue generation.
Manage national sales team.
Ideal Bite offers bite-sized ideas for light green living – ideas for real people who lead busy lives and want to make small changes that add up to big results. Our Daily Tips cover everything from biodynamic wine to eco-pet products to organic cosmetics.
(Public Company; TWX; Publishing industry)
2006 — 2008 (2 years )
Responsible for the creation of multi-platform advertising programs across all Time Inc./Time Warner brands.
Coordinate with print, online, wireless and TV assets.
Focus on the Financial Services, Electronics and Entertainment categories, as well as the Boston and Washington, DC territories
(Privately Held; Publishing industry)
2001 — 2006 (5 years )
Started as an Account Manager; promoted to Travel Director and then Advertising Manager.
As Advertising Manager, duties included:
Day-to-day management of sales operations: sales and staff management, positioning, estimates and projections.
Attending sales calls with reps in New York City.
Participating in weekly Senior Management Meeting where overall strategies were discussed, developed and evaluated.
(Publishing industry)
1998 — 2001 (3 years )
Sold display advertising across multiple Conde Net sites, including Epicurious.com and Concierge.com.
Account list included Consumer Electronics & Technology, Liquor & Beverages, the Mid-Atlantic region and Texas.
Exceeded revenue targets each year, and was number one on staff in new business two years in a row.
(Online Media industry)
1997 — 1998 (1 year )
Assisted three sales reps in the day-to-day operations and business of advertising sales.
BA , Political Science, History, English , 1993 — 1997
History, baseball, NASCAR, travel, anything technology related, cooking, poker and learning French and Spanish
Online Advertising Professionals
2003 Conde Nast Traveler Sales Person of the Year
2002 Sony Vendor of the Year