
Director of Advertising and Revenue at Ideal Bite
Greater New York City Area

Director of Advertising and Revenue at Ideal Bite
Greater New York City Area
Sales professional with over 10 years of experience working for major media companies, including Conde Nast and Time Inc. Work with advertisers across multiple categories, including travel, financial services, consumer electronics and entertainment.
Experience with multiple platforms, including print, digital and mobile.
Specialize in creating new and unique ways for advertisers to surround and deliver original content.
Specialize in creating and selling multi-platform media programs across multiple properties. Key skills include negotiation, deal-making and "big idea" selling.
(Privately Held; 1-10 employees; Online Media industry)
July 2008 — Present (1 month)
Responsible for advertising and revenue generation.
Manage national sales team.
Ideal Bite offers bite-sized ideas for light green living – ideas for real people who lead busy lives and want to make small changes that add up to big results. Our Daily Tips cover everything from biodynamic wine to eco-pet products to organic cosmetics. The secret sauce? A spoonful of “incremental environmentalism” combined with a keeping-it-real attitude.
(Public Company; 51-200 employees; TZOO; Online Media industry)
January 2008 — July 2008 (7 months)
Managed a national sales team in New York, Chicago and Portland, OR.
Responsible for achieving quarterly and yearly sales targets.
Worked with Production, Marketing and IT to develop and launch new prodcuts.
(Public Company; 10,001 or more employees; TWX; Publishing industry)
April 2006 — January 2008 (1 year 10 months)
Responsible for the creation of multi-platform advertising programs across all Time Inc./Time Warner brands.
Coordinate with print, online, wireless and TV assets.
Focus on the Financial Services, Electronics and Entertainment categories, as well as the Boston and Washington, DC territories
(Privately Held; 501-1000 employees; Publishing industry)
May 2001 — April 2006 (5 years)
Started as an Account Manager; promoted to Travel Director and then Advertising Manager.
As Advertising Manager, duties included:
Day-to-day management of sales operations: sales and staff management, positioning, estimates and projections.
Attending sales calls with reps in New York City.
Participating in weekly Senior Management Meeting where overall strategies were discussed, developed and evaluated.
(Publishing industry)
1998 — 2001 (3 years)
Sold display advertising across multiple Conde Net sites, including Epicurious.com and Concierge.com.
Account list included Consumer Electronics & Technology, Liquor & Beverages, the Mid-Atlantic region and Texas.
Exceeded revenue targets each year, and was number one on staff in new business two years in a row.
BA, Political Science, History, English, 1993 — 1997
History, baseball, NASCAR, travel, anything technology related, cooking, poker and learning French and Spanish
Online Advertising Professionals
2003 Conde Nast Traveler Sales Person of the Year
2002 Sony Vendor of the Year