Evan Denbaum

Evan Denbaum

Sr. Director, Content Strategy at Super Evil Megacorp

Location
San Francisco Bay Area
Industry
Marketing and Advertising

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Evan Denbaum's Overview

Current
Past
Education
Connections

500+ connections

Websites

Evan Denbaum's Summary

A seasoned content strategist and online marketing professional for video game companies such as Electronic Arts (Origin), Sony PlayStation Network and OnLive cloud gaming. Additional experience in corporate communications and public relations.

Excellent management and interpersonal skills with the ability to delegate to large teams and work simultaneously on multiple projects toward eCommerce acquisition, engagement and monetization goals. Extensive experience working cross-functionally with product producers and PMs, Analytics, Design, Operations and international counterparts, with the ability to "speak the language" of disparate teams to best effect.

Prior to working in Silicon Valley, Evan specialized in increasing user stay and engagement at sports entertainment mega-sites WWE.com (World Wrestling Entertainment) and SportingNews.com, which share a core demographic with the video game industry.

Evan Denbaum's Experience

Sr. Director, Content Strategy

Super Evil Megacorp

Public Company; 11-50 employees; Computer Games industry

November 2013Present (1 year) San Mateo, CA

Bringing core gaming to tablet, mobile & other emerging platforms

Senior Manager, Origin Content Strategy, E-Commerce, Digital Marketing

Electronic Arts

Public Company; 5001-10,000 employees; EA; Entertainment industry

July 2012November 2013 (1 year 5 months) Redwood Shores

* Global eCommerce lead for major Origin features and initiatives, working day to day with operations, production, development, marketing and merchandizing groups on collective goals. Includes large-scale project management across multiple workstreams and disciplines. Necessitates drafting eCommerce requirements for features and programs and educating multiple teams on what's needed and how to best strategically leverage the final product.

* Global content strategy lead for Origin.com, directly managing and overseeing the day-to-day work of multiple copywriters. Overhauled Origin content to meet higher quality standards and new business goals. Developed new cross-functional processes spanning EA to better meet Origin and customer needs. Work regularly with Design, Analytics, Production, Operations, Legal, Finance and international eCommerce counterparts on the vision and execution of Origin content. Creator of the Origin Copy Style Guide.

Sr. E-Commerce Copywriter, Digital Marketing

Electronic Arts

Public Company; 5001-10,000 employees; EA; Entertainment industry

April 2012July 2012 (4 months) Redwood Shores

Digital marketing copywriter specializing in user acquisition and engagement for the Origin gaming platform.

E-Commerce Copywriter, Digital Marketing

Sony Entertainment Network

Public Company; 1001-5000 employees; SNE; Entertainment industry

January 2009April 2012 (3 years 4 months) Foster City, CA

* Marketing writer for PlayStation Store and PlayStation Network promotions and initiatives

* Creative copywriter for digital marketplace category and content descriptions

Content Consultant/Sr. E-Commerce Copywriter

OnLive

Privately Held; 51-200 employees; Internet industry

September 2010January 2012 (1 year 5 months) Palo Alto, CA

* Primary copywriter for all press communications, including press releases

* Writer for deadline-driven consumer promotions for Web, print, email blasts, social media, in-app messages and company blog posts

* Scriptwriter for TV ads, Web videos and keynote presentations

* Creator of the OnLive Writing Style Guide and in-house grammar expert

* Content consultant for OnLive brand and product positioning, as well as creative brief writer for website revamp

President

Evan Denbaum: Editor + Writer

May 2006January 2009 (2 years 9 months) San Francisco Bay Area

* Copywriter who specializes in creating buzz and attracting consumers for gaming industry clients, including digital, cloud and social game companies

* Content consultant for video game websites, products and marketing initiatives

* Grammar expert who proofreads and edits with precise attention to detail

Public Company; 501-1000 employees; WWE; Entertainment industry

July 2004May 2006 (1 year 11 months)

* Feature and recap writer for RAW Magazine, SmackDown Magazine and WWE.com — frequently interviewing celebrity-status wrestlers for online publication

*Content editor for WWE.com’s vast array of sections — managing multimedia content and leveraging copy to increase site dynamism and lengthen user stay

*Creator, writer and editor of WWE Fantasy (wrestling equivalent of fantasy football), including devising the statistics-based scoring system and intricate rules structure

*During my tenure, WWE.com's audience surged to 14 million unique visitors per month.

Sports Copy Editor

Connecticut Post

Public Company; 201-500 employees; Newspapers industry

November 2002July 2004 (1 year 9 months)

* Nightly slot and section editor (newspaper circulation 85,000; four regional editions)

* Duties required headline writing, the editing of all sports stories, design and layout (in Quark) of the section’s front page and/or inside pages on extremely tight deadlines.

* Occasional columnist and game reporter

Associate Editor

Sporting News

Privately Held; 201-500 employees; Publishing industry

July 2000May 2001 (11 months)

* Content editor and feature writer for SportingNews.com and The Sporting News magazine (America's oldest sports publication; circulation 700,000 with 3.98 million weekly readers)

*Scriptwriter of game previews for NHL broadcasters, each week covering 14 teams

*Full-time intern from April-July 2000; duties included editing online copy and writing highlights for TSN’s Pro Football Guide (a 412-page book)

Summer intern in Broadcasting & Hockey Operations

National Hockey League

Privately Held; 501-1000 employees; Sports industry

19931995 (2 years)

* Youngest employee ever hired

* Coordinated projects with the broadcasting directors of all 26 NHL teams

Evan Denbaum's Skills & Expertise

  1. Video Games
  2. Content Strategy
  3. Game Design
  4. Digital Marketing
  5. Online Marketing
  6. Digital Media
  7. Social Media
  8. Email Marketing
  9. Social Media Marketing
  10. Content Management
  11. Marketing Strategy
  12. Corporate Communications
  13. Strategic Planning
  14. Social Games
  15. Public Relations
  16. Start-ups
  17. SEM
  18. Creative Writing
  19. AEM
  20. CRM
  21. Content Creation
  22. Computer Games
  23. Mobile Games
  24. Strategic Thinking
  25. Cross-functional Team Leadership
  26. Cross-functional Problem Solving
  27. Targeted Messaging
  28. Innovative Thinking
  29. Writing
  30. Strategic Communications
  31. Media Relations
  32. Marketing Communications
  33. Deadline Writing
  34. Messaging
  35. Speech Writing
  36. Casual Games
  37. Educational Games
  38. Crisis Communications
  39. Online PR
  40. Blog Marketing
  41. Sports Marketing
  42. Mobile Content
  43. Content Writing
  44. SEO copywriting
  45. Thinking Outside The Box
  46. Television
  47. Sports Writing
  48. Entertainment Writing
  49. InDesign
  50. Board game design

View All (50) Skills View Fewer Skills

Evan Denbaum's Education

University of Oregon

B.A., Journalism & Communication; English

19951999

Evan Denbaum's Additional Information

Websites:
Interests:

Strategy board game design, video game design, micro-targeting, Dayan Qigong, domestic politics, hockey

Groups and Associations:
Honors and Awards:

* The Dodd Scholarship, The Lucian Arant Award and Arant Scholarship, The Pasero Scholarship

* School of Journalism/Communication Dean’s List, University Dean’s List, The Kappa Tau Alpha Honors Society

* First Place: The Hartford Courant Newspaper in Education Competition (Columnist); Second Place: Oregon Newspaper Publishers Association Collegiate Newspaper Contest (Best Section); National News Pacemaker Award, Gold Crown Award

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