Evan Denbaum
Sr. Manager, Content & Strategy, E-Commerce, Digital Marketing at Electronic Arts
- Location
- San Francisco Bay Area
- Industry
- Marketing and Advertising
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Evan Denbaum's Overview
- Current
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- Senior Manager, Origin Content & Strategy, E-Commerce, Digital Marketing at Electronic Arts
- Past
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- E-Commerce Copywriter, Digital Marketing at Electronic Arts
- E-Commerce Copywriter, Digital Marketing at Sony Entertainment Network
- E-Commerce & PR copywriter at OnLive
- President at Evan Denbaum: Editor + Writer
- Content Editor at World Wrestling Entertainment
- Sports Copy Editor at Connecticut Post
- Associate Editor at Sporting News
- Summer intern in Broadcasting & Hockey Operations at National Hockey League
- Education
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- University of Oregon
- Recommendations
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7 people have recommended Evan
- Connections
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433 connections
- Websites
Evan Denbaum's Summary
A seasoned content strategist and online marketing professional for video game companies such as Electronic Arts (Origin), Sony PlayStation Network and OnLive cloud gaming. Additional experience in corporate communications and public relations.
Excellent management and interpersonal skills with the ability to delegate to large teams and work simultaneously on multiple projects toward eCommerce acquisition, engagement and monetization goals. Extensive experience working cross-functionally with product producers and PMs, Operations and international counterparts.
Prior to working in Silicon Valley, Evan specialized in increasing user stay and engagement at sports entertainment mega-sites WWE.com (World Wrestling Entertainment) and SportingNews.com, which share a core demographic with the video game industry.
Evan Denbaum's Experience
Senior Manager, Origin Content & Strategy, E-Commerce, Digital Marketing
Electronic Arts
Public Company; 5001-10,000 employees; ERTS; Computer Games industry
July 2012 – Present (11 months) Redwood Shores
E-Commerce Copywriter, Digital Marketing
Electronic Arts
Public Company; 5001-10,000 employees; ERTS; Computer Games industry
April 2012 – July 2012 (4 months) Redwood Shores
Digital marketing copywriter specializing in user acquisition and engagement for the Origin gaming platform.
E-Commerce Copywriter, Digital Marketing
Sony Entertainment Network
Public Company; 1001-5000 employees; SNE; Entertainment industry
January 2009 – April 2012 (3 years 4 months) Foster City, CA
* Marketing writer for PlayStation Store and PlayStation Network promotions and initiatives
* Creative copywriter for digital marketplace category and content descriptions
E-Commerce & PR copywriter
OnLive
Privately Held; 51-200 employees; Internet industry
September 2010 – January 2012 (1 year 5 months) Palo Alto, CA
* Primary copywriter for all press communications, including press releases
* Writer for deadline-driven consumer promotions for Web, print, email blasts, social media, in-app messages and company blog posts
* Scriptwriter for TV ads, Web videos and keynote presentations
* Creator of the OnLive Writing Style Guide and in-house grammar expert
* Content consultant for OnLive brand and product positioning, as well as creative brief writer for website revamp
President
Evan Denbaum: Editor + Writer
May 2006 – January 2009 (2 years 9 months) San Francisco Bay Area
* Copywriter who specializes in creating buzz and attracting consumers for gaming industry clients, including digital, cloud and social game companies
* Content consultant for video game websites, products and marketing initiatives
* Grammar expert who proofreads and edits with precise attention to detail
Content Editor
World Wrestling Entertainment
Public Company; 501-1000 employees; WWE; Entertainment industry
July 2004 – May 2006 (1 year 11 months)
* Feature and recap writer for RAW Magazine, SmackDown Magazine and WWE.com — frequently interviewing celebrity-status wrestlers for online publication
*Content editor for WWE.com’s vast array of sections — managing multimedia content and leveraging copy to increase site dynamism and lengthen user stay
*Creator, writer and editor of WWE Fantasy (wrestling equivalent of fantasy football), including devising the statistics-based scoring system and intricate rules structure
*During my tenure, WWE.com's audience surged to 14 million unique visitors per month.
Sports Copy Editor
Connecticut Post
Public Company; 201-500 employees; Newspapers industry
November 2002 – July 2004 (1 year 9 months)
* Nightly slot and section editor (newspaper circulation 85,000; four regional editions)
* Duties required headline writing, the editing of all sports stories, design and layout (in Quark) of the section’s front page and/or inside pages on extremely tight deadlines.
* Occasional columnist and game reporter
Associate Editor
Sporting News
Privately Held; 201-500 employees; Publishing industry
July 2000 – May 2001 (11 months)
* Content editor and feature writer for SportingNews.com and The Sporting News magazine (America's oldest sports publication; circulation 700,000 with 3.98 million weekly readers)
*Scriptwriter of game previews for NHL broadcasters, each week covering 14 teams
*Full-time intern from April-July 2000; duties included editing online copy and writing highlights for TSN’s Pro Football Guide (a 412-page book)
Summer intern in Broadcasting & Hockey Operations
National Hockey League
Privately Held; 501-1000 employees; Sports industry
1993 – 1995 (2 years)
* Youngest employee ever hired
* Coordinated projects with the broadcasting directors of all 26 NHL teams
Evan Denbaum's Skills & Expertise
- Content Strategy
- Digital Marketing
- Marketing Strategy
- AEM
- CRM
- Content Creation
- Game Design
- Video Games
- Computer Games
- Mobile Games
- Social Games
- Strategic Thinking
- Corporate Communications
- Cross-functional Team Leadership
- Cross-functional Problem Solving
- Content Management
- Targeted Messaging
- Public Relations
- Innovative Thinking
- Writing
- Strategic Communications
- Social Media Marketing
- Media Relations
- Marketing Communications
- Deadline Writing
- Messaging
- Start-ups
- Speech Writing
- Casual Games
- Educational Games
- Crisis Communications
- Online PR
- Online Marketing
- Email Marketing
- Blog Marketing
- Sports Marketing
- Strategic Planning
- Mobile Content
- Content Writing
- SEO copywriting
- SEM
- Digital Media
- Social Media
- Thinking Outside The Box
- Television
- Creative Writing
- Sports Writing
- Entertainment Writing
- InDesign
- Board game design
Evan Denbaum's Education
University of Oregon
B.A., Journalism & Communication; English
1995 – 1999
Evan Denbaum's Additional Information
- Websites:
- Interests:
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Strategy board game design, video game design, micro-targeting, Dayan Qigong, domestic politics, hockey
- Groups and Associations:
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- Honors and Awards:
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* The Dodd Scholarship, The Lucian Arant Award and Arant Scholarship, The Pasero Scholarship
* School of Journalism/Communication Dean’s List, University Dean’s List, The Kappa Tau Alpha Honors Society
* First Place: The Hartford Courant Newspaper in Education Competition (Columnist); Second Place: Oregon Newspaper Publishers Association Collegiate Newspaper Contest (Best Section); National News Pacemaker Award, Gold Crown Award
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Contact Evan for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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