
Manager, Digital Membership at The Nature Conservancy
Washington D.C. Metro Area

Manager, Digital Membership at The Nature Conservancy
Washington D.C. Metro Area
-- A dynamic and strategic team leader who excels at managing all portions of the online communications, engagement and fund raising portfolios.
-- Broad first hand experience with all stages of the internet communications life cycle, including strategy, design, project management, account management, programming, database interaction, production planning and resource management.
-- Proven experience bridging the "geek" gap between organizational leaders and technology implementers, fostering a creative environment where return on technology is maximized to further the goals of the organization.
-- 13 years experience developing and maintaining web presences for congressional offices, political campaigns and non-profit organizations, including web sites, email outreach, engagement, fund raising and viral campaigns.
online communications, online fund raising, online engagement, online advocacy, e-Governance initiatives
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
April 2005 — Present (4 years 4 months)
-- Lead technologist for the Conservancy’s online fundraising and engagement efforts.
-- Provides overarching strategic guidance for the Conservancy’s online membership sites, focusing on engagement, personalization and acquisition.
-- Manages Membership's online creative efforts, including our design and photography work.
-- Oversees online list management and our strategic approach to maximizing our eCRM use.
(Public Company; 201-500 employees; KNTA; Computer Software industry)
March 2004 — April 2005 (1 year 2 months)
-- Managed CTSG's production process through the transition period following our acquisition by Kintera.
-- Responsible for overseeing the division's approach to web site technology production, by vetting client requests and offering practical technology solutions that support and enhance our client's needs and goals.
-- Responsible for supervising and coordinating the division's production resources, which includes oversight of 50 designers, programmers and project managers as well as their work on approximately 300 projects for 100 active clients. Includes the management of production priorities and staffing plans.
-- Serves as the primary facilitator of communication among the division's production resources, including the promotion of organizational best practices.
(Privately Held; 51-200 employees; Internet industry)
November 2001 — March 2004 (2 years 5 months)
-- Directed the company's technological work for small-to-medium sized non-profit organizations and political groups, integrating online and offline tools, creating effective advocacy strategies which influence public policy.
-- Participated in all aspects of the development of a client's web presence including: leading the client in the establishment and revision of its web vision; developing practical technology solutions to support and enhance organizational needs and goals; managing the client's relationship with CTSG; and supervising the technological implementation of that vision.
-- Served as tech lead and/or project manager, managing teams of programmers, designers and support staff for approximately 100 web sites over the duration of tenure. Serve as the product lead for non-application site tools, including the ePetitions, ePostcards and Letter to the Editor tools.
(Government Administration industry)
January 1998 — November 2001 (3 years 11 months)
-- Supervised all aspects of the Congressman's web presence, from a 900+ page primary web site, to issue oriented mini-sites educating the public on current events, to his email outreach and viral marketing efforts.
-- Oversaw and participated in all aspects of the web site development and maintenance process, including web site design and architecture, site programming and implementation, and web content creation.
-- Increased unique site visits by 500% due to viral efforts, site redesign, and more consistent branding.
BA , International Relations , 1993 — 1997
-- Graduated with Honors
-- Thesis focused on non-profit organizations and the development of civil society in post-Soviet Russia