Angel Morales

Current

Founder, CMO/CIO at LightsOut Intelligence

Past

VP, Marketing at eMetrics Marketing Optimization Summit
Founder at LightsOutMarketing
Speaker/Presenter/Moderator/Track Dev at eMetrics Marketing Optimization Summit

Director, Retail Strategies at ExactTarget, LLC
Consultant at Keymail Marketing Limited
Director, Solutions Consulting at ExactTarget
Director, Retail Strategies at WebCollage
Director, eTail Strategies at Sigma Micro

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5 more...

Education

Symphic
eMetrics / Predictions Impact
The University of British Columbia

The University of Akron

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1 more...

Recommended

10 people have recommended Angel

Connections

217 connections

Industry

Internet

Websites

Angel Morales’s Summary

Certified eMarketing Professional with a decade of multi-channel expertise. Well-versed in all areas of customer lifecycle management and automation. Experienced consultant with both merchants and software vendors. Areas of expertise include web analytics, email marketing, search (SEM/SEO), and dynamic merchandizing

Launched over 30 ecommerce websites on a self-architected platform.

Additional background details are available upon request.

Angel Morales’s Specialties:

Retail strategies, web analytics, conversion optimization, dynamic merchandizing, lights out marketing (marketing automation), advanced email tactics, automated customer lifecycle management, behavioral engineering, advanced merchandising, cross channel strategies

Angel Morales’s Experience

Founder, CMO/CIO

LightsOut Intelligence

(Internet industry)

May 2009 — Present (7 months)

“You are better than your technology allows you to be.” On May 10, 2009 a new company launched with this philosophy. Armed with a collection of core technology patents, some of the best minds in the space, and with boundless enthusiasm for our customer’s success – we are proud to announce the evolution of web analytics for retail – LightsOut Intelligence.

It’s time to move beyond a data without direction, clicks without context, and reports without ROI. LightsOut Intelligence is building the first market viable “web intelligence” platform which blends business intelligence and web analytics together to provide real answers to real business challenges.

Join the evolution…
VP, Marketing

eMetrics Marketing Optimization Summit

(Internet industry)

August 2008 — May 2009 (10 months)

A long term goal of mine, and one of my reasons for starting my own company "LightsOut", was to educate and inspire my much loved retail community on what I call "attainable innovation" - the extension of existing technology in new, revenue producing ways. This vision led me to Jim Sterne, founder of the eMetrics Marketing Optimization Summit several years ago.

As fate would have it, Jim and I shared a common passion for technology and technique - the ability to optimize the customer experience through a combination of people, process, and technology. After several winning collaborations, Jim invited me to join his team earlier this year.

It's my pleasure to join an outstanding team to help take our message of "optimization" to new markets, refine our offering to existing markets, and continue to evolution of the eMetrics Marketing Optimization Summit.
Founder

LightsOutMarketing

(Retail industry)

October 2007 — May 2009 (1 year 8 months)

Lights Out Marketing is a solutions clearing house for multi-channel merchants who wish to automate marketing programs and techniques, deliver one-to-one messaging, drive greater conversion and increased retention by leveraging emerging and existing technologies in innovative ways.

Frustrated by a world of consultants who offer strategy, but no clear path to execution, Lights Out Marketing is dedicated to showing merchants not simply the merits of innovative strategy - but a step-by-step implementation plan. In essence - we don't simply supply strategy, we bring solutions to life.
Speaker/Presenter/Moderator/Track Dev

eMetrics Marketing Optimization Summit

(Internet industry)

January 2007 — August 2008 (1 year 8 months)

Developing a new retail track for eMetrics Marketing Optimization Summit - San Jose 2009. The track will be primarily focused on "stratactical" solutions, illustrating how vendor agnostic "tactics" can be used to satisfy a diverse collection of "strategic" retail opportunities and needs. It will be the most valuable retail track offered in 2009.
Director, Retail Strategies

ExactTarget, LLC

(Privately Held; 201-500 employees; Computer Software industry)

May 2006 — July 2008 (2 years 3 months)

Established and lead ExactTarget’s launch into the retail vertical. Efforts included creation of SWOT analysis in preparation for channel pursuit, preliminary go to market strategy, and overall product positioning/solutions architecture.

Achievements include an 85%+ close rate for retail opportunities, integrating web analytics to enable sophisticated engagement-based marketing strategies, leveraging product search/merchandising solutions for 1-to-1 merchandising strategies, and driving extensive cross-channel strategies that compliment automated customer lifecycle optimization efforts.
Consultant

Keymail Marketing Limited

(Internet industry)

April 2005 — November 2007 (2 years 8 months)

Provided similar expertise to ExactTarget’s UK partner, extending service to Asia, Europe, and Australia.
Director, Solutions Consulting

ExactTarget

(Privately Held; 201-500 employees; Internet industry)

March 2005 — May 2006 (1 year 3 months)

Launched a new team of strategists/technical engineers at ExactTarget focused on solutions architecture and design. This team works with both prosepcts and clients to help customer envision programs and define a path to execution by aligning ExactTarget's open data architecture with third party application - delivering next generation solutions.

Building the team from the ground up, the Solutions Consulting , the Solutions Consulting organization touches roughly 30 percent of annual revenue generated by ExactTarget.
Director, Retail Strategies

WebCollage

(Privately Held; 11-50 employees; Internet industry)

July 2004 — November 2004 (5 months)
Director, eTail Strategies

Sigma Micro

(Privately Held; 51-200 employees; Computer Software industry)

April 1999 — June 2004 (5 years 3 months)

Transition an on-line catalog tool from a simple order entry system into a full scale, industry leading eCommerce application. Integrated into CPC bid management, email marketing, web analytics, product search portal feeds, advanced merchandizing techniques, fraud deterent tools, advanced internal site search capability, co-brand/private label support, and thin client support for both kiosk and endless aisle.

Angel Morales’s Education

Symphic

Certified Training , Microsoft Business Intelligence , 2008 — 2008

Activities and Societies:

Advanced Business Intelligence Certification for SQL Server 2007/2008. Included all disciplines associated with BI including data warehousing, Intergration Services (SSIS), Analysis Services (SSAS), and Reporting Services (SSRS). Special focus on Data Mining and Prective Analytics.
eMetrics / Predictions Impact

Certification , Predictive Based Analytics for Business, Marketing, and Web , 2007 — 2007

Drive revenue though predictive modeling. Optimize, predict, and engineer customer lifetime value. Generate statistically valid "next best product" to sell/cross sell to your customers. Identify hidden opportunity across every channel through decision tree generation, or execute strategies through nueral networks that are self optimizing..
The University of British Columbia

Adjunct Professor , 2001 — 2007

Created courseware and lectures for UBC's web analytics curriculm
The University of Akron

Sociology 1992 — 1996

Additional Information

Angel Morales’s Websites:

Angel Morales’s Interests:

Love sailing in the BVIs, can always listen to some good blues/jazz. I'm a maniac in the kitchen (you name it, I cook it), and love kittens (yes, that is a joke).

Angel Morales’s Groups:

Angel Morales and LightOutMarketing are members of;
DMA (Direct Marketing Association), Shop.org, The NRF (National Retail Federation), The WAA (Web Analytics Association), SEMPO (Search Engine Marketing Professionals Association).